Marc Loveridge's presentation to eMarketing students at UWA.
Citizen Marketing
Your brand is only what people say it is
Listening, Talking, Supporting & Embracing
14. Even if you had to hide some of the ugly truths* *our legal people told us we had to put this tiny bit of text here to show we weren’t really liars. Hope you don’t actually read it because it uncovers some ugly truths about our product/service
122. By having the opportunity to have conversations directly with EY they get a much clearer picture of the company’s people, opportunities and culture before they apply
223. How do you know that you’re embracing social media?
224. It’s about evidencing that you are not only prepared to listen , have conversations and support customers, but you are also prepared to change the way you do business .
233. I've been a bit annoyed by the atmosphere as well... When you check in in a five stars hotel facing the ocean, you expect to enjoy the sound of waves but a DJ party has been organized during our stay and to have techo-house music from 2pm until 8pm just give you the desire to escape...
234. This began to influence my opinion of Anantara, until…
235. IVAN: “…Again, we are very sorry for all the inconveniences you and your family went through however, for your kind reference, please allow me to inform you that we have limited all our DJ events’ sessions from 4pm till 8pm including chill-out gigs…
253. “ We want to become one of the top five automakers in the world. And, we're doing that by cementing our commitment to quality. That means we've outgrown our reputation for producing low-priced small cars and we're now known as a full-line car manufacturer of quality, variety, innovation and individuality.”
254. At IKEA we want to contribute to creating a better everyday life for as many people as possible by making beautiful, functional items for their homes at the lowest possible price
255. With more than a quarter of Samsung employees engaged in research and development, each of our businesses is focused on discovering new technologies , products and services that will open up a new world of possibilities for the people who use them.