Neil Smyth ☁

London, United Kingdom United Kingdom

Marketing & Technology Director

Technology / Software / Internet

I lead and manage two teams at StatPro. I am from a technology background and have managed the IT services and infrastructure for over 15 years. In recent years with the launch of StatPro Revolution, which I helped develop as an R&D project in 2007, I have become more involved with the marketing function. My involvement with Marketing began with the statpro.com website and grew from there. I now run the global marketing team who manage all our marketing content and event management. Marketing has become digital and is measured using sophisticated analytics. At StatPro our approach has evolved into a content based inbound marketing strategy. Clients and prospects are more informed than ...