Open graph for Yammer, What and Why
•Transferir como PPTX, PDF•
0 gostou•2,685 visualizações
Where did Open Graph come from? Why should Yammer use it to change the way people work?
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Open graph for Yammer, What and Why
Semelhante a Open graph for Yammer, What and Why (20)
Último
Último (20)
Open graph for Yammer, What and Why
- 1. “The actual observed working structure of the organization is a multiply connected "web" whose interconnections evolve with time. In this environment, a new person arriving, or someone taking on a new task, is normally given a few hints as to who would be useful people to talk to. Information about what facilities exist and how to find out about them travels in the corridor gossip and occasional newsletters, and the details about what is required to be done spread in a similar way. All things considered, the result is remarkably successful, despite occasional misunderstandings and duplicated effort."
- 2. “The actual observed working structure of the organization is a multiply connected "web" whose interconnections evolve with time. In this environment, a new person arriving, or someone taking on a new task, is normally given a few hints as to who would be useful people to talk to. Information about what facilities exist and how to find out about them travels in the corridor gossip and occasional newsletters, and the details about what is required to be done spread in a similar way. All things considered, the result is remarkably successful, despite occasional misunderstandings and duplicated effort." Tim Berners-Lee, inventor of the World Wide Web (1989)
- 3. What was TBL actually proposing?
- 4. What was TBL actually proposing? “A web of linked notes”
- 5. What was TBL actually proposing? “A web of linked notes” AND “a linked information system will allow us to see the real structure of the organization in which we work”
- 6. Later, TBL clarified: “There was a second part of the dream […] we could then use computers to help us analyze it, make sense of what we're doing, where we individually fit in, and how we can better work together.”
- 7. …and then, after 20 years or so…
- 8. …and then, after 20 years or so… Yahoo and Google allow websites to embed semantic data to enrich their search results (2009)
- 9. AND Facebook launches Open Graph to let apps tell stories on Facebook. (2010)
- 10. AND OF COURSE Yammer launches Open Graph to let work apps tell stories on Yammer. (2011)
- 11. What is the problem all these smart people are trying to solve?
- 12. What is the problem all these smart people are trying to solve? Applications can’t understand external data.
- 13. So, apps became information silos.
- 14. Even at work.
- 16. What happens now? • Users collaborate using unstructured data (email and Yammer). • No viable way to connect the conversations to the relevant external objects. • Users have to manually create context using concepts like topics, tags, folders, groups, etc.
- 17. Why us?
- 18. Facebook is making it work by: 1. Creating incentives for developers (distribution). 2. Making it easy for developers to adopt it (embedded Like and Semantic Web MVP). 3. Using objects to drive social interactions.
- 19. “In many companies, shared objects such as projects and tasks would seem to be the only reason that a given set of people collaborate. We might even go so far as to say that work objects define the workplace’s network of relationships.” Lawrence Coburn
Notas do Editor
- This sounds like a user who’s company has adopted a pretty decentralized organizational structure and when they get their hands on Yammer, it’s really going to improve their communication efficiency.
- This is paragraph 4 or so from TBL’s original proposal to CERN to let him invent the World Wide Web.
- This became HTML and the technologies that we use today to present objects to humans in an way they can understand.
- Getting web citizens to present objects in a way that applications can understand is still a largely unrealized goal. The main problem seems to be compelling incentives for individual contributors to the web to adopt.
- TBL made this statement during a talk that he gave on the Semantic Web. Who here is familiar with the Semantic Web? Who would say that the Semantic Web has changed their lives as much as the World Wide Web?
- Like showing restaurants in a special way. And showing movies, music, etc in a special way. Semantic data allows Google to understand that a recipe on Allrecipes.com and a recipe on food.com should both be treated in a special and similar way in their search results.
- Facebook invented its own implementation of semantic data and named it Open Graph. Open Graph took the strategy employed by Google and Yahoo and added something important: activity stories. So now, an application integrates with Facebook via Open Graph, the application can tell Facebook what is happening with all of the external objects and who is interacting with them.
- Without semantic data, we have to rely on APIs to integrate systems. Sure, if you’re a developer working on an app , you can make a call to a third party application and receive a consistent response. However, to make your application actually understand the data that you get, you’re going to have to write an adapter to transform it into a structure that your application can understand.
- So, in the absence of a well-adopted semantic data standard, apps become information silos.
- Communication products, which rely on unstructured conversations, have no viable way to connect to structured objects that are locked in the information silos.This is a problem, because most work conversations are about objects that exist in external systems. Users must resort to hand-organizing their unstructured data using subfolders and tags.Yammer supports this workaround: groups and tags are both unstructuredstop gap features to organize conversations related to external objects.
- Let’s focus on that third one. They try to find objects that your friends are interested in, that you’re also interested in.
- Our own data has proven that driving more user follows doesn't increase our core metrics. This is because, at work, people don't just interact with each other out of affinity or relationships, they interact with each other because they are collaborating.Collaboration implies that they are working on some THING together. That THING is a persistent object that is represented in several databases maintained by their organization.It's crazy that no collaboration tool has ever been invented actually understands the external objects that its users are collaborating on.
- Here’s a post in our Yammer network where Greg is talking about AngelHack Boston. As a human being, I can tell this is about AngelHack Boston and if I have a question about it, I can do a Google search with some keywords that I can guess at. However, Yammer doesn’t know that this post is about AngelHack Boston, so it can’t group this post together with other posts that are related to the same event. So again, to answer simple questions like “Who in my company attended?” or “What other conversations were people having about the event?”, I’m relegated to keyword searching.
- Here’s an email screenshot. I just got an email where Alyssa is telling me which conference room to meet in. Exchange doesn’t know she’s referring to a conference room, so it can’t show me anything useful, like a map with a dot on it. It also can’t tell me anything useful about the conference room, like whether it has a screen for presenting or not. I have to accumulate all of this information over time and keep it in my brain.