2. PARAMETER LEVEL
(LOW, MIDDLE, HIGH )
OVERALL RATING
FOR ENTRY
BARRIERS
1. GOVERNMENT POLICY LOW
2. BRAND IDENTITY BUILDING HIGH Competitor brands
NTL, Million Dots
are not as strong.
3. CAPITAL REQUIREMENTS MEDIUM Own at least a
minimum of 200
own cars and call
centre operations.
4. EXPECTED RETALIATION LOW Scope to reduce
prices is low ( fuel
& salaries ) from
NTL , Million Dots.
LOW
1.ENTRY BARRIERS
3. PARAMETER LEVEL
(LOW, MIDDLE, HIGH )
OVERALL RATING
FOR POWER OF
BUYERS
1. CUSTOMER SATISFACTION /
ATTITUDE OF CALL CENTRE STAFF
TOWARDS CUSTOMERS
HIGH NTL is main rival.
2.ON TIME REPORTING HIGH Fasttrack and NTL on
par.
3. VEHICLE PRESENTATION /
CLEANLINESS
HIGH NTL and Fasttrack
puts power in the
hands of consumer.
4. DRIVER PRESENTATION /
CLARITY OF TARIFF
HIGH NTL and Fastrack
puts power in the
hands of consumer.
HIGH
2.BARGAINING POWER OF BUYERS
4. PARAMETER LEVEL
(LOW, MIDDLE,
HIGH )
OVERALL RATING FOR POWER
OF SUPPLIERS
1. METER SUPPLIER. HIGH Specialty equipment.
2. VEHICLE ATTACHMENTS. MIDDLE Fasttrack has serviceability all
over India and main metros.
Unbeatable on this front.
3. IMPORTANCE OF VOLUME
OF BUSINESS TO VEHICLE
ATTACHMENTS.
HIGH Fasttrack delivers on volume of
business to vehicle owners.
4. IMPORTANCE OF
RESPONSIVENESS OF CALL
CENTERS TO DRIVERS AND
VEHICLE OWNERS.
HIGH Fastrack call centre service is
unbeatable on this front.
HIGH
3.BARGAINING POWER OF SUPPLIERS
5. PARAMETER LEVEL
(LOW, MIDDLE, HIGH )
OVERALL RATING FOR
POWER OF SUBSTITUTES
1. TRAVELS LOW Restrictions on time.
2. OTHER MODES OF
TRANSPORT.
LOW Autorickshaw,bus,train ,
metros etc., lower
comfort, and
convenience.
3. RELATIVE PRICE /
PERFORMANCE OF SUBSTITUTES.
LOW Cost is lower but lack
comfort and
convenience.
4. PORPENSITY TO SUBSTITUTE. LOW Family size, need,
comfort and
convenience.
5. PROPENSITY TO USE OWN
VEHICLES.
MIDDLE Four wheeler ownership
increasing in Metros. Call
drivers concept is
increasing in metros.
LOW
4. THREAT OF SUBSTITUTES
6. PARAMETER LEVEL
(LOW, MIDDLE,
HIGH )
OVERALL RATING FOR
DETERMINANTS OF RIVALRY
1. INDUSTRY GROWTH HIGH Last 12 years growth has been very
good for Fasttrack.
2. PRODUCT DIFFERENCES LOW Fasttrack and NTL are industry
leaders. No major differences in
product offerings.
3. BRAND IDENTITY HIGH Fastrack and NTL have good brand
indentity and brand re-call.
4. DIVERSITY OF COMPETITORS HIGH Travels, bus, train, autorickshaws,
metros, etc.
5. INTERMITTENT
OVERCAPACITY
LOW Indias population is growing
MEDIUM
5. DETERMINANTS OF RIVALRY
7. • APPLYING PORTER’S COMPETITIVE FORCES MODEL IT CAN BE
CONCLUDED THAT THIS IS A VERY COMPETITIVE INDUSTRY AND
FASTRACK HAS ESTABLISHED ITSELF AS A LEADING BRAND WITH HIGH
BRAND RECALL.
• CLOSEST THREAT IS FROM NTL.
• ENTRY BARRIERSTO THE INDUSTRY IS LOW SO THERE CAN BE MANY
COMPETITORS IN THE FUTURE.
•FASTTRACK HAS ALSO ACQUIRED BARATHI CALL TAXI AND
GOODTRACK. IS WAY AHEAD IN SEEING FUTURE THREATS AND BUYING
THEM OUT.
•CUSTOMER FRIENDLY WEBSITE AND ON LINE BOOKING AVAILABLE.
SUGGESTION: VERNACULIAR LANGUAGE OPTIONS ON WEBSITE.
