The Washington Redskins won tight game against the Carolina Panthers in week 6 of the 2018 NFL season. What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG, Snapchat) and some was exclusive to the platform. Good stuff, Washington!

1. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The Washington Redskins won tight game against the
Carolina Panthers in week 6 of the 2018 NFL season.
What follows is a curation of their gameday / game
week content. Some if it was posted across channels
(FB, Tw, IG, Snapchat) and some was exclusive to the
platform. Good stuff, Washington!

2. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This was not a sponsored
feature - 100 Yards with
___, in this case Dustin
Hopkins, but a nice
recurring content piece that
would be sponsor able
moving forward

3. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Part of the league-wide
CSR initiative, a lot of NFL
clubs have been producing
great Crucial Catch
content, as the team does
in this video for Facebook.

4. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Now we’re getting into
some game preview
sponsored digital content
starting with ‘Top 10
Quotes,’ in presented by
GEICO. Shared across
platforms. Surprised it’s
not 15 quotes, given
GEICO’s well-known
tagline.

5. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Washington does a good
job leveraging their former
star player / current team
analyst Chris Cooley, who
is part of a sponsored
video here breaking down a
play with Microsoft Surface.

6. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Here a Tradeable Bits
experience is utilized to
engage fans via mobile with
a ‘Defending Our Turf’
voting promotion,
sponsored by Pest
Management Services.

7. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
No shortage of game
preview content with
partners involved as we
Three Matchups to Watch,
with Koch Industries
sponsoring. Mostly just a
logo/presented by, but at
least it is part of quality
content for fans the team
would be doing anyway.

8. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Here is their gameday
graphic, featured across all
platforms, with a presented
by for prominent partner
Inova, a cancer institute.

9. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Nice activation for Crucial
Catch / Think Pink all
around the stadium for this
special game.

10. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
An easy and relevant
placement here with the
team’s injury report
presented by Inova.

11. WASHINGTON
REDSKINS
SPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Inova was also featured on
the rally towel giveaway at
the game, which was also
shared across social
media.

12. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Solid pregame activation
here t drive fan
engagement to vote for
their favorite specialty beer
in team-themed cans with
partner Devils Backbone
Being Co, encouraging fans
to buy these beers at Fedex
Field.

13. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Interesting activation on
Instagram here with
Virginia Lottery, allowing
fans to nominate worthy
graduates whose schools
will receive a gift.

14. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This wasn’t sponsored
content (yet), but a great
piece of 2nd screen content
in the team’s Instagram
Story, featuring Cooley
diagramming a Washington
scoring play.

15. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The team’s end of quarter /
final score visuals were
fairly understated
compared to other teams,
and contained no partner
logos or anything.

16. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A little extra love and a
shoutout for Inova,
showing off the towel
giveaway here in the
Instagram Story. Also a
nice look for Bud Light.

17. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another nice piece of in-
game content, with a team
reporter talking to some
enthusiastic, excited fans
during the game. Fun!
She also spoke to a cancer
survivor, there to be
honored for their Crucial
Catch game.

18. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Stick with me here as I
check out the team’s
mobile app, no presenting
sponsor on the launch
page seen here - just the
app developer, Adept
Mobile.

19. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Inova with prominent
placement on their live
scoreboard here and a
great native integration of
their radio feed. Besides
that, some programmatic
banner ads with partners
and in-house in rotation.

20. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Static banners were also
featured at the bottom of
articles, though not within
the articles.

21. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I accessed this
Bud Light game
from in the app’s
Fan Zone, though it
took me outside
the app to mobile
web to play [not
ideal]. It was hard
to play, too!

22. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A solid, built-in, bingo
game here in the app,
though everyone is
playing with the same
card, so not quote
bingo. Boxes were
automatically checked
off for you, too. No
sponsor apparently on
this, though I’m sure
they have it out on
pitches!

23. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The team had an emoji
keyboard accessible
via their team app (as
opposed to a separate
app). No sponsor
inclusion, but always
nice to empower fans
to share your brand in
dark social
communications (and
non-dark social).

24. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another good social/
share-able activation,
this one run via MVP
Interactive, to create
your own virtual
bobblehead. However,
like the Bud Light
game, this one also
made you leave the app
to go to mobile web. No
sponsor on this.

25. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I didn’t explore
Redskins Rewards too
deeply, but did take
note of it. Didn’t appear
to be a sponsor
entitlement, but may be
partners involved in the
actual Rewards /
earning rewards.

26. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The team had a ‘Travel’
button in their app,
which took you to this
landing page to get info
from Primesport, the
‘official fan travel
partner’ of the team, a
company known for
sports-focused travel
packages and
experiences.

27. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This is a great app
feature, and a perfect
partner activation with
Bud Light, as they offer
fans the chance to find
a team bar to watch the
game and submit their
bar if they’re an owner
or fan. Good to have
the search function,
too, since not all fans
will want to allow app
location tracking.

28. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
When you’re the official
team of the nation’s
capital, it’s good to
partner with the
military, as the team
offers special pricing
and a donation for
USO-Metro tickets.

29. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another mobile game,
this one requiring email
registration to play. I
tried to play, but
couldn’t figure it out
and it didn’t seem to be
working [i.e. wrong
game matchup shown].
Seems like a neat idea
to match you up with
another real fan. Didn’t
appear to be any
sponsors here.

30. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
I’m a sucker or a well-
placed ad, like an E-
ZPass banner ad here
on the Schedule page.
(Likely a coincidence of
the rotation, but, if so,
it worked out well!)

31. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
And you can see the
same ad here.
But also Inova with
prominent placement
on a relevant section -
the Injuries list.

32. WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Haven’t seen this with a lot
of teams - the Women of the
Washington Redskins, a
special club for female fans,
with unique content and
special events. Definitely a
good opportunity for
partnerships here.
(And yeah, weird to see an
ad to download the app,
when you’re in the app - a
result of a mobile web
experience)

33. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
As more teams to
mobile ticketing, native
app integrations like
this Account Manager
with Ticketmaster is
key. There is a more
comprehensive TM
integration available,
and I’m sure this is on
their product roadmap.

34. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Another section
sponsorship, and
relevant partner, with
SAS, an analytics firm
based in Virginia.

35. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
There were a lot of
videos on demand, but
also a stream of
highlights from the
game posted while the
game was still going
(nice!), which included
pre-roll ads.

36. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
A look at the FedEx
Field menu here, which
included an Uber deep
link and mobile
ordering, shown here.
Cool one can buy 50-50
entries from in the app,
but looks like some
test data is in there?

37. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Solid integration with
SurveyMonkey for the
‘Fan Survey’ button on
their app.

38. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Last app slide and, yes,
they have a section
dedicated to their
cheerleading squad.

39. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The team went live for
postgame pressers
with no direct sponsor,
but of course additional
value in exposure for
their stadium naming
rights holder and
prominent partner
FedEx.

40. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
One of many teams
throughout sports with
this Win-based Papa
John’s deal for online
orders (a few teams did
stop working with Papa
John’s after the fallout
of their issues with
John himself).

41. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
This was posted on
Facebook and Twitter
the Monday following
the game, here with a
‘Stats Pack’ presented
by BDO, a large
accounting firm. (solid
association)

42. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Inova gets additional
love in the backdrop for
live coverage from the
team’s practice facility.

43. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
The day after the game,
we also get the Kia
MVP of the Game,
which includes a
shoutout for them and
a hashtag, as you can
see #kiasorento here.

44. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Lastly, we get the
Safeway
‘Hailgater’ (Hail to the
Redskins) of the Game,
which appears to a
regular feature to
highlight a notable
tailgater.

45. =
WASHINGTON
REDSKINSSPONSORED GAMEDAY SOCIAL MEDIA
CONTENT REVIEW
Thanks for viewing this collection! Find more on my
website at www.dsmsports.net, check out the Digital
and Social Media Sports Podcast, and hit me up on
Twitter (@njh287) and LinkedIn.