1. 11
HOW TO GET MORE
LEADS THROUGH
YOUR WEBSITE
Many people think of their website as an online brochure. They
think they can spend £X to build that brochure website and –
“job done” – it will miraculously generate lots of new business,
far in excess of that amount. But, if it were that easy then
everybody would be doing it!
Thinking like this can set you up for failure from day one,
failure being defined as “making a loss or, at best, a lot less
profit than you could have made from your website.”
“YOUR WEBSITE IS A MEMBER OF YOUR SALES
TEAM”
If instead you think of your website as an employee of your
business – as a member of your sales team – this can set you
on the path to success.
Think of your website not as a brochure but as a hard-working
team member, where your website build cost is equivalent to
a recruitment fee; your Internet marketing cost is equivalent
to a salary; and the ongoing work to produce content and
improve the visitor experience on your website is equivalent to
a training and development budget.
You invest both time and money into your employees to
nurture and develop them so that they can perform for your
business. You need to apply the same thinking to your website
if you want it to similarly work for you, in actively delivering
more leads and sales.
“YOU NEED TO PAY YOUR WEBSITE A SALARY”
For your website to perform like a top sales person, it needs
to deliver you leads; for leads you need well-targeted visitors,
and for well-targeted visitors you need effective Internet
marketing.
At SilverDisc, our skills in website building, Internet marketing
and conversion rate optimisation are the keys to our clients’
success.
Treat your website like a member of your team and, over
time, you too will see the fruits of your investment. Treat your
website like a brochure and it’s likely to do comparatively little.
For any queries or help, please contact Neil Campbell,
neil@silverdisc.co.uk, 01536 316 100, www.silverdisc.co.uk
IS THERE ANY
POINT IN HAVING
A MOBILE APP FOR
YOUR BUSINESS?
If you use a modern mobile
phone then you probably have
apps on it and use some of
them. These could be apps
for weather forecasts, email,
Facebook, banking, eBay,
Amazon, BBC news, games, etc.
Given that you are probably not Amazon or the BBC, would
an app for your business be of any use?
We asked Curt Wilkinson, owner of local software
development company dvelop.it for his advice…
“I find most business owners get confused. They think apps
are only for big brands and very expensive. Neither is true.
Firstly, nearly everyone has a smart mobile phone or tablet
and they are using them for more and more things. Secondly,
people using mobile devices get used to having information at
their fingertips. So this tells us that an increasing number of
people prefer to access information on their mobile devices -
and they want it instantly.
These people could be your customers or employees.
To work out whether YOUR business would benefit from an
app, answer these 3 questions:
DO YOU SELL PRODUCTS ONLINE?
If you do then definitely consider investing in an app.
DO YOU KEEP IN REGULAR CONTACT WITH
YOUR CUSTOMERS?
If you regularly update customers with information, or they
regularly access information about your products or services,
then an app adds real value. It makes it easier to do business
with you. Customers like that!
DO YOU HAVE A MOBILE WORKFORCE?
If you have a dispersed sales force, agents or distributors, then
apps are a great way to provide product, pricing and ordering
information instantly to people ‘on the move’.
If you answered ‘yes’ to any of these questions, then consider
investigating your options further with an app development
company. Also, basic apps are not expensive, so it’s easy to get
started, then assess whether it’s worth greater investment.
If you want an honest assessment, give me a call. If I don’t
think an app is for you, I’ll tell you!”
Curt Wilkinson, 01933 215050, curt@dvelop.it, dvelop.it