The ppt is a detailed study of how online shopping portals use social media platforms to build and expand more customer base.

1. MADE BY:
NEHA SHETTY
MANISHA TRIPATHI
SAUMYA SINGH
NISHANT DALWADI
KSHITIJ SHRIMALI
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2.  Acknowledgements
 Preface
 Review of Literature
 Flipkart.com – Introduction
 Financial Status of Flipkart
 Flipkart Contents
 Amazon.com - Introduction
 Amazon’s Advancement in Indian Market
 Financial Growth of Amazon
 Sales of F.Y (Financial Year) 2011 of Amazon
 Comparison in terms of Product

3.  Jabong.com – Introduction
 Funding and Business Trends
 Jabong’s Growth Rate from 2012-2014
 Graph of Customer Satisfaction
 Why is Social Media necessary for Business?
 Positioning of portals on basis of Number of site
visitors
 Most Saleable Categories
 Followers of online stores on social platforms
 Conclusions based on Facebook Analysis
 Conclusions based on Twitter Analysis
 Conclusions based on Google+ Analysis
 References

4.  The following is a communication research
on “Promotional Strategies used by
Online Portals through Social Media”
which is part of the college curriculum of
National Institute of Mass Communication and
Journalism (NIMCJ).
 We would like to give special thanks to
 Dr. Shirish Kashikar
 Ms. Komal Vora Shah
 Mr. Shashikant Bhagat
for their help, support and co-operation while
conducting this research.

5. This research paper is based on
communication pattern of the online portals
 AMAZON.IN
 FLIPKART.COM
 JABONG.COM
to induce more sales.
We have tracked these online portals on the
following social networking sites.
FACEBOOK,TWITTER,GOOGLE+
Time period:2nd oct 2014 To 6th oct 2014

6.  On research, we found that two other researches had
similar approach and modes used by us in our research.
They are as follows:
1)“Online Promotions: Exploring the emerging opportunity
in Indian Market”
by Nidhi Mathen & Abhishek
Their below link can be referred:
 http://www.iimahd.ernet.in/assets/snippets/workingpape
rpdf/5370361702014-01-09.pdf
2)The Influence of Impulsive Factors and Media Promotion
towards Shopping Online and Offline
Case: Indonesian Shoppers
By Naan Jun, Hanyang University, Republic of Korea 1
& Dwi Maya Subianto, Bandung Institute of Technology(ITB),
Indonesia
But the difference is that our approach tracks the
Frequency of updates and the pattern of promotion. It shows
us how online portals use social mediums to seep into the
minds of potential customers.

10.  Amazon.in endeavour to build that same destination in India by
giving customers more of what they want – low prices, vast
selection, fast and reliable delivery, and a trusted and convenient
experience – and provide sellers a world-class e-commerce
platform.
 Amazon.in is operated by Amazon Seller Services Private Ltd, an
affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.com, Inc.
is a Fortune 500 company based in Seattle, that opened on the
World Wide Web in July 1995; and today offers Earth’s Biggest
Selection.
 Founder Jeff Bezos.

11.  In Feb 2012, Amazon Seller Services made its foray into the
Indian market with the launch of Junglee.com, enabling
retailers in India to advertise their products for free to
millions of Indian shoppers and drive targeted traffic to
their stores. With the introduction of the Amazon.in
marketplace and launch of two new programmes – ‘Sell on
Amazon’ and ‘Fulfilment by Amazon' – sellers across India
now have access to unlimited and free ‘virtual shelf space’
and a scalable, pay-as-you-go fulfilment and customer
service offerings. Both programmes have successfully been
used by more than two million sellers globally to sell to
over 200 million customers worldwide and boost their
sales. We will continue to strive to become a trusted and
meaningful sales and logistics channel for retailers of all
sizes across India by doing the heavy lifting, enabling them
to focus on their core business functions and efficiently
grow their business online.
 Contains around 1.7 crore products.

15.  The dynamic and ever-growing e-retail market in
india has a strong new player, jabong.com
 Founded in year 2011.Started operations in Jan
2012
 Found by Manu Kumar Jain, Praveen Sinha & Arun
Chandra Mohan.
 Motto is “Delivering Lifestyle”
 When most sites focused on deals and discounts,
they focused on varieties, widest assortment,
fastest delivery time & excellent customer
services.
 Offers nearly 300 lifestyle brands.

16.  Experts estimates jabong.com to have received a
funding of more than $10 million from the
European Founders Fund (EFF).Rocket internet
has committed an amount in the range of $25-40
million in the same.
 Marketing Strategies: currently company’s 90%
towards digital and rest 10% are invested in TV
and OOH.These strategies are initiated to
enhance the transactions, revenues & social
media to increase engagement. It has crossed 1
million likes on facebook and 17000+ followers
on Twitter.
contd….

17.  Jabong.com are also focused towards attracting
female shoppers more than men.
 Competitive Advantage:
Widest assortment of products
Fastest delivery
High quality customer service
Flexible payments options
Inspiring & Aspirational
Customization & Innovations
 Revenue: The website is expected to be earning
an estimate $3,896,754 on a daily basis. As the
amount of daily page views are huge, around
3,640,778 unique users per day
 Recognition: According to Trust Research
Advisory Jabong ranked among top 25 trusted
online brands in India.

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growthrate
growthrate

20.  Customers. Using social media will allow you to
increase your customer base. By creating an online
presence, your marketing campaigns can include a
population of people that you could never reach through
local advertising. You now have the opportunity to grow
your customer base by simply creating and maintaining
an online presence.
 Visibility. You can use your social media presence to let
your customers and followers know what your business is
doing. And when you are doing great things, your followers
are more likely to share your business with their friends
and family who may also be interested in what you have to
offer. The more followers you have through your social
media outlets, the more followers and exposure you can
gain as people share your business with others.

21.  Content. By using social media, you can
advertise specials that you are offering to your
customers, increasing the reach of your special
promotions. You can also use online content to
let the public know more about the personal side
of your business, like how you handle your
customers. Creating a connection with your
potential customers can increase your customer
base and brand loyalty. By using social media on
a consistent basis, you are always adding fresh
content, which will attract more visitors to your
website.

22.  Involvement: If you allow for customer
comments via social media, you may discover
there's a popular brand or requirement that
is not included in your site. By hearing what
your customers want, you are able to meet
their needs. When you find out what your
customers truly desire and by fulfilling those
needs, you will be increasing their trust in
your company and creating repeat customers
at the same time. Additionally, when you
please even one client, they will in turn
recommend you to their friends, increasing
your customer base.

23.  Target. With social media, you can target specific
demographics to get your name in front of the exact group
people that you want to see your products. For example, if
you place an ad on Facebook, you can select very specific
criteria and Facebook will show your ad to just the group
you're targeting. By targeting narrow groups of potential
customers, you get the most bang for your marketing buck.
 Facebook and Twitter certainly have their place in our
personal lives; however, with some thought and ingenuity,
they also have the ability to be a great resource for your
business. In addition to these social media outlets, you may
choose to create online forums or blogs where customers can
learn more about what is happening in your business.

24.  We tracked the 3 chosen online portals,
Amazon, Flipkart and Jabong on three major
social media platforms viz. Facebook,
Google+ and Twitter from 2nd October, 2014
to 6th October, 2014. We collected the
updates, tweets and posts made by the
online portal’s official accounts and
documented it in the format of an excel
sheet.
 We bifurcated each and every post/tweet
into 3 parts: Date, Time and its Description

27. STORES TWITTER
(FOLLOWERS)
FACEBOOK
(LIKES)
GOOGLE+
(FOLLOWERS)
AMAZON 34.8 K 3.9 MILLION 8244
JABONG 57.9 K 3.8 MILLION 389061
FLIPKART 184 K 3.0 MILLION 557599

28. AMAZON
 Updates of information and advertisements on the
official page Amazon.In is in the time span of every 2
hours. Its page focuses on all sorts of products from
apparels to gadgets, books, to attract various
sections of customers. Its strategy of online shopping
brought many comments as well as views to it.
 Targeting major festivals and days celebrated across
India. They have promoted products accordingly. For
e.g. on Mahatma Gandhi Jayanti they launched a
wide range of home spun fabric. During Durga Puja
bengali saree’s ,accessories and beauty products
were focused. To attract young population and
cricket fans Kings 11 Punjab jersey was offered as a
reward for a contest in lieu of buying T-shirts and
many offers on Dushehra.

29.  Bags and accessories of international brands are
offered too eg. Paris Hilton bags and Bob Marley
sound system. Large range of branded watches
and electronics are also offered.
 Success of Mars Mission was also celebrated from
4-6 October by special offers and discounts on
different products.
 Amazon.In also targets customer related
problems in delivery or product quality and gives
prompt response for the same. The company is
even appreciated for its prompt delivery and
wide range of products.
 Within 11months of establishment, they have
gained huge respect and has acquired large part
of Indian market with their Balanced schemes
and timely delivery system.

30. FLIPKART
 Flipkart is considered to be an a giant in the
electronics section amongst all online
portals.
 We tracked Flipkart at the time when it’s
most awaited and anticipated “BIG BILLION
DAY” was announced. So most of the updates
were based on announcements of Big Billion
Day and its countdown. Also links of the TVC
starring stand-up comedian Vir Das were
posted. The TVC showed Vir Das talking
about how Indians love big things. Big Meals,
Big Weddings, etc.etc. Then why not a Big
Sale?

31.  India’s leading online store flipkart uses its
unique promotion and scheme which have
proved to be a great help as their strategies
have been very fruitful for them in attracting
customers on a large scale.
 By their posts on facebook they have
continuously reminded people of their big
billion day sale and even launched a TVC for
the same. Funny caricatures and cartoons
were also used as a tool to promote “ Big
Billion day”.

32. JABONG
 Jabong is an all & out online fashion hub. It’s
main asset is that it houses various brands in
all clothing apparels and accessories. It has
roped in various international brands, thus
creating a haven for brand loyal people.
 Jabong keeps updating facebook every hour.
It promotes latest couture, watches, fashion
jewellery, shoes, handbags, etc from top
class brands.
 “Celeb Style” is a new concept introduced by
Jabong.com wherein they choose a famous
celeb for the day and compile dress and
accessories for shoppers so that they can
style themselves like a celebrity.

33.  They also use facebook to promote various
schemes and discounts.
 Jabong is roping in various celebrities to
endorse the site. For eg: Alia Bhatt has tied
up with Jabong and the portal has removed a
special collection under her name inspired by
her personal and movie styling.
 It has been endorsing banners for the same.

34. AMAZON
 Amazon came up with the concept of “Look
Book” on the occasion of Durga Utsav. They
showcased a range from Bengali sarees to its
accessories.
 On Gandhi Jayanti, they posted a picture and a
quote related to the ideals of Gandhiji. They
kept apparels based on this theme.
 In 13 days, 1lakh coco-cola bottles were sold on
Amazon.
 They also shared tweets about “Selfie with Mom”
contest for which they declared a price of Rs.
3000/- for the winner.

35. FLIPKART
 “Big Billion Sale” was the eye-candy for
twitter.
 Links of Vir Das TVC were widely promoted
before the launch.
 The feedback system of Flipkart is very
prompt and grievances are solved in an hour
or less.

36. JABONG
 Jabong sends out tweets regarding latest trends
in clothing apparels, jewellery, accessories,etc.
 It also came across as a platform for
communication between customers and jabong
officials. It was quick in addressing to the
problems faced by the customers.
 Jabong mainly caters to women customers. It has
been sending tweets about various celebrity
styles and how women can include these in their
wardrobes.
 The best part about Jabong promotions is its
creation of hashtags to create buzz about a
product. For eg: #CrazyShopping, #CelebStyle,
#JabongTrends,
#DorothyPerkins, #GlamUp

37. AMAZON
 Amazon took to celebrating Gandhi Jayanti by
quoting Mahatma’s philosophy and it also came
out with a range of products on this theme.
 Amazon did not use the platform of Google+
aptly. It is not as regular and active as it is on
other Social Media like Facebook and Twitter.
 It came up with “Mission to Mars Celebration
Dhamaka” to celebrate the success of Mission
Mangalyaan. It offered maximum discounts on
clothing apparels, watches, jewelleries and
beauty products.
 It makes approximately weekly updates.

38. FLIPKART
 “Big Billion Day” was the talk of the town
everywhere. So maximum coverage was done
on that basis.
 Countdowns were made on Google+ for the
days leading upto 6th October, the day of the
Big Million Sale.
 Links of Vir Das TVC were shared and a
strategy was planned for mass promotion of
the same. People were assured redemption
points on their purchases for sharing this link
maximum number of times possible.
 Posts were made within a span of every 1 to
4 hours.

39. JABONG
 Jabong shared pictures of various products
currently trending on the site keeping in
mind the needs of women consumers.
 It highly endorsed various discount schemes.
 Also various Twitter hashtags were shared to
create more appeal.
 It also promoted celebrity Alia Bhatt’s
association with the online shopping portal.
 It also gave customers details of any new
collections launched by top brands.

40. 1) ecommerce-software-
review.toptenreviews.com/mobile/5-ways-
social-media-will-increase-your-
ecommerce-business-.html
2) Official sites (About Us section) of
Flipkart.com, Amazon.In and Jabong.com
3) Google analytics
4) Google images