Twitter can be leveraged for business in several ways: it allows businesses to discover industry conversations, grow brand awareness through regular communication, provide timely customer service as people discuss products on Twitter, and connect with potential customers, advocates, and influencers. Defining your brand message through tweets helps attract and engage customers. Twitter also allows quick release of information like new products or deals through its short message format. Tweeting sales information can increase sales by driving people to a business's website.

1. TWITTER FOR BUSINESS

2. Leverage Twitter for business
Discover what’s happening right now
Twitter gives you access to what’s going on in your industry, community, and
around the world at that very moment. Use Twitter search to listen to the
relevant conversations that are happening and jump in where you can add
value.
Grow your brand awareness
Increase your impact by using Twitter to regularly communicate with your
followers and attract new followers. Extend your reach even further
with Twitter Ads.
Provide timely customer service
People often talk about the products they use on Twitter, so it’s a natural place
to provide customer service. In fact, 85% of SMB Twitter users said that it's
important that businesses provide customer support on Twitter. Use Twitter's
customer service features to quickly and easily respond to people. That will
help you develop a good reputation and strong relationships with customers

3. Connect with potential customers, brand advocates, and influencers
Twitter allows you to follow and interact with people outside of your
personal network. It’s a great way of joining or even starting discussions
with influencers and industry experts to raise the profile of your business
and build valuable connections.
Defining and Refining your Brand or Message: By creating a Twitter
account and sending out your daily tweets, you are giving your brand,
company, and products a defining message of style and/or personality.
Normally, when someone is hired by a company, they tell you that you are
now a representation of them. The same would go for you as a
representative of your own business, thus creating friendly, informative
style tweets which will define your company. In the long run, this attracts
your customers, new and old, and brings prospective clients.

4. It's Quick for Releasing Information: If you plan on releasing new
products, coupons, special deals, upcoming events, or have a new post on
your blog or website, you can instantly spread this new information in a
matter of seconds by posting it on Twitter. Their 140 character limit on the
message board allows for a quick and straight to the point release of
information. And with websites like bit.ly, you can customize your links, to
fit in the most info without leaving anything necessary out, which brings
me to our next reason.
Twitter can Increase your Sales: Making an increase in sales and gaining
profit are really important to a small businesses survival. By tweeting your
information, sales, deals, coupons, etc you are driving people to your site.
Whether they are going to just take a look, or with a purchase in mind, the
prospect of getting customers there increases every time you release
information from your Twitter account.

5. Twitter Management
Gaining Targeted Twitter Followers :
Branding within the Twitter Community (Get people to Retweet your
messages and Products, build your Social Media Presence)
Automatic Retweet Service.
RSS Feed
Thank You Messages : When a User Follows you, they receive a message
detailing everything you do and a link to go to your site. This is critical for
Sales in keeping people’s interest and being relevant at the time they
clicked the Follow button.)E. Automatic Tweets (Preset Messages with
Information of Daily, Weekly, Sales, New Products. Changes to the site,
Product information, etc.
Automatic Unfollow Service. (Unfollow Users who are not Following back,
Foreign or Inactive)

6. Google Ad words:
They have proven highly effective in driving traffic to online businesses.
Although many online entrepreneurs consider managing their own Google
Ad words campaign, it is not necessarily inefficient or successful marketing
strategy. Managing a Google Ad words campaign demands a thorough
understanding of how PPC advertising works.
Analyzing and getting to know your business model to strategically target
traffic to your website.

7. Targeting your campaign :
Using geographic targeting tools to increase the amount of qualified traffic
to your site.
Reducing your PPC cost in relation to your traffic conversion rate.
Perform a detailed analysis of Google Keywords of similar products,
competitors and other related industry businesses to determine the
correct value of PPC Keywords.
Creating Quality Ads and testing them within the market to see what is
effective and what is not in turning over sales.
Maximize Daily Budget by overseeing your campaign bid cost and position
management threshold.
We provide all of our clients with the best ROI as we can for their ad
budget. Our main goal is to help your business grow in all shapes and
forms while providing reports you can learn more about your business
from.
Once your campaign is setup it is setup for Life and can be imported into
PPC programs.