- There is a growing shortage of safe blood supply in Bangladesh, with demand exceeding supply by over 200,000 units in 2016. Only 31% of collected blood comes from voluntary donors. - The project aims to design a mobile app to bridge communication between blood donors and recipients in Bangladesh. The goal is to conceptualize a user-interface for a blood donation app targeted at university students and young adults. - The app will allow area-based blood donors to be located for emergency hospital situations. It will also provide donors information on activities after donation and ensure their hemoglobin levels are suitable for donation.

1. Bloodbank BD
Lecturer: Sean Lee
Neesa Ahmed
J14046926

2. Problem Statement
A growing epidemic of the unavailability and acute shortage of safe blood supply during
emergencies, is at an all-time high in Bangladesh.
• According toWorld Health Organization (WHO) Bangladesh, compiled reports from blood
transfusion centers under public and private sectors revealed that over 600,000 units of blood
were collected in 2016 against an estimated demand of 800,000.
• Of the collected blood, only 31% comes from voluntary donors.
• More than 2/3 of blood donations come from relatives and friends of the patients.
(“WHO, World Blood Donor Day 2018: An action of solidarity", 2018)

3. Project Summary
• The National safe Blood Transfusion Council is the apex body for Blood
Transfusion Service in Bangladesh.
• It is the responsible body for policy decision and management of Blood
Transfusion Service in Bangladesh (National Blood Transfusion Center).
• The Blood Transfusion Society of Bangladesh (BTSB) engaged and gathered
a team on to design and build an app with real time live updates and
tracking assistant of blood.
My role:
• UX/UI designer

4. Goals
• Aim
Bridging the communication gap between blood donors and
recipients in Bangladesh.
• Objective
To conceptualize and develop a user-interface (UI) design proposed
for a blood donation application.
• Target audience
University student/ young adults (18-24 year olds)

5. • Mission
To make the best use of modern technologies in mobilizing the masses and bridging the gap of
communication by fulfilling every blood request in Bangladesh. Thereby providing a safe and adequate blood
supply for patients in the diverse community we serve
• Vision
• To strengthen the BTSD’s position in thalassaemia management, as well as, provide prevention information.
• To shape the blood banking and haematological sector by integrating test results and medical information
efficiently.
• To provide awareness of the need for regular blood donations to ensure the quality, safety and availability of
blood and blood products for patients in need.
• Deliverables
- Logo design
- User interface (UI) design

6. Research:
Concept
Map

7. Mind Map

8. Design
Process
Overview:
Wire
framing
sketch
01

9. Design
Process
Overview:
Wire
framing
sketch
02

10. Logo Iteration - Exploration of shapes

11. Logo Iteration-
Exploration of
shapes &
colour
- The Blood red hues felt
disturbing and symbolized
danger more than having a
neutral effect so it was changed
to Coral at the end to make it
feel easy in the eyes.

12. Brand
Identity
Develop
-ment
A blood drop is
opted to symbolize
and give meaning
to the logo design
to easily associate
it with blood
donation.

13. UX Process
Hand drawn wire-framing Digital wire-framing Prototype Final design outcome

14. Audience stories
• User 01 (Medical Staff)
Name: Sumaira Tazrin
Occupation: Doctor (Gynaecologist)
Feedback: “It is a stressful procedure to
wait for patient attendants to manage
blood donors. We sometimes have to
announce or even “shout” for voluntary
blood donation outside the corridors for
people to come help. It would be of great
utility to have an app where area based
donors can be found, who can run to the
nearest hospital in case of emergency
situations.”
Dr. Tazrin analalysing the app flow.

15. Audience stories
• User 02 (Donor)
Name: Abdul Aziz
Occupation: Student at Dhaka University
Feedback: “I would like to know what to
consumer after donating blood and what
activities I should refrain myself from. It is
essential to know that my blood has enough
hemoglobin to donate and ensure I am ready
to make donating a safe and pleasant
experience”
Mr. Abdul Aziz, analysing the app flow.

16. High Fidelity UI

17. Future plans
• Although this is only the initial stage of the design process, many
more amendments need to be made according to recent user
feedback, taking some into consideration such as:
• Add donor report
• Track who the blood is going to
• Activities / food habits before, during and after blood donation
The app shall be iterated for further investigations in enhancing user
experience in the future.

18. References
• (“WHO, World Blood Donor Day 2018: An action of solidarity", 2018)
• Btsbd. (2017). Retrieved from http://btsbd.org/

19. THANK YOU