Nestle and Greenpeace had a ironic discussion one of them is multinational company but didn't know the key points of internet and other one used this missing, etc.

3. In May 2010 Nestle
announced a “zero
deforestation” policy
which will focus on
amending its palm oil
purchasing practices.
Greenpeace UK released a
provocative YouTube video calling
into question Nestlé's methods for
acquiring palm oil. Greenpeace
claims that the company’s practices
contribute to rainforest
deforestation and used YouTube as
a platform to shock viewers with a
video that likens eating a Kit Kat to
eating an orangutan.
The move follows
a full blown Face
book and Twitter
attacks initiated
by Greenpeace
only weeks
before.

7. Be prepared to use social media platform
Be prepared for the possible crisis
Be fast, open and respectful in communicating to
society
Get positively involved in the dialogue with
Greenpeace
Involve CEOs or other official spokesperson.
Shouldn’t censor users and contents

8. With the help of Positive Communication
Styles, Nestle may overcome this cries
without facing more problem than they
expected. Open, Honest, Friendly, Warm
communication styles are for this kind of
unexpected cases.
Another recommendation is that; it would be
very beneficiary if Nestle makes
announcement by CEO or selected qualified
spokesperson about finding common solution
for this cries.
Especially showing aggressive social media
fight is not professional approach for a
company like Nestle because there are so
many variations and different types of
members in social media so Nestle cannot
stop them all by implementing hard removing
activities of videos and comments.