Marketing presentation on Nestle.I think it will help you to make decision on any marketing presentation.strategy, segmentation etc

1. Report Presented By the
Group of
GENIUS
The creative
SL. No Name I.D
1 K.M.Asif Iqbal 131-087-0-135
2 Md.Riyad Sheikh 131-091-0-135
3 S.M.Nazmul Alam 131-092-0-135
4 Hasan Molla 131-093-0-135
5 Sohag Reza 131-094-0-135
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2. BGMEA University of Fashion &
Technology
Welcome everybody to our
Presentation On Principles of Marketing
About the assignment on
Nestle
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3. Presentation is submitted to our
Honurable Lecturer-----
Salman Hasan
Date of Submission
12th February
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4. Selection of Company
 According to the advise of our honurable
teacher Salman Hasan,We have selected two
multinational company.And finally by the
discuss of our group member we have selected
the worlds no 1 company-
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5. Nestle
 INTRODUCTION :
 “Good Food, Good Life” – Nestlé is today
world’s leading health, nutrition and wellness
company (Nestle, 2012). Nestlé’s mission is to
provide the best tasting and nutritious choices
in extensive range of beverages and food
categories to its consumers all over the world.
Today Nestle has 67 brands of bottled water,
produced in 36 countries and its distribution
is made in 130 countries worldwide (Nestlé
Waters, 2011).
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6. Evolution of Nestlé
1867 Henri Nestle founded the company in vevey, Switzerland.
1898 Nestle purchases its first factory outside of Switzerland- viking Milk
factory in Norway.
1905 Nestle merges with Anglo – Swiss condensed Milk company.
1929 Nestle merges with peter-Cailler kohler chocolates Suisses S.A.
1938 Nestle launches Nescafe – the world’s first instant coffee.
1947 Nestle merges with Alimentana S.A. with the brand Maggi.
1962 Nestle purchases Findus.
1974 Nestle becomes a significant shareholder in the cosmetics company
L’Oreal.
1977 Nestle purchases Alcon , manufacture of eye care products and kits.
1985 Nestle purchases the food company carnation.
1988 Nestle purchases the confectionary company Rowntree Mackintosh
and pasta company Buitoni –Perugina.
1992 Nestle purchases the minarel water company Perrier.
1998 Nestle purchases Spillers pet foods business.
2000 Nestle sells the findus brand in all countries except for Switzerland.
2001 Nestle merges with Ralston Purina, the premier petfood company in
North America, and with unique expertise in the dry dog food area.
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7. Nestle organizational
principles
 Flat organizations
 Networking & Communicating
 Clerar level of responsibilities
 Well defined ling & responsibilities
 Team work with responsible
leadership
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8. Major 10 Principles of Nestles
Business Operations
 The principle of Besiness operation of
Nestle was classified into 4 group:
A. Consumer
B. People of Nestle
C.Suppliers & Customers
D. The Environment
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9. CONSUMERS
1 NUTRITION, HEALTH AND WELLNESS
2 QUALITY ASSURANCE AND PRODUCT SAFETY
3 CONSUMER COMMUNICATION
4 HUMAN RIGHTS IN OUR BUSINESS ACTIVITIES
PEOPLE OF NESTLE
5 LEADERSHIP AND PERSONAL RESPONSIBILITY
6 SAFETY AND HEALTH AT WORK
SUPPLIERS AND CUSTOMERS
7 SUPPLIER AND CUSTOMER RELATIONS
8 AGRICULTURE AND RURAL DEVELOPMENT
THE ENVIRONMENT
9 ENVIRONMENTAL SUSTAINABILITY
10 WATER
Thiese 4 groups is classified into
total 10 subgroup:
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10. 1. NESTLÉ’S OBJECTIVES ARE TO BE RECOGNISED AS THE WORLD
LEADER IN NUTRITION, HEALTH AND WELLNESS, TRUSTED BY ALL
ITS STAKEHOLDERS, AND TO BE THE REFERENCE FOR FINANCIAL
PERFORMANCE IN ITS INDUSTRY.
2. THIS COMPANY BELIEVE THAT LEADERSHIP IS NOT JUST ABOUT
SIZE; IT IS ALSO ABOUT BEHAVIOUR.
Nestlé Roadmap to Good
Food, Good Life
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11. Watch a short animation highlighting the
company’s performance in recent----
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12. Now we have to discuss about it
here:
 Competitive
advantages
 Unmatched
product and brand
portfolio
 Unmatched R&D
capability
 People, culture,
values and
attitude
 Growth drivers
 Nutrition, Health
and Wellness
 Positioned
Products
 Out-of-home
 Premiumisation
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13. Operational pillars
1.Innovation & Renovation
2.Wherever, whenever, however
3.Consumer engagement
4.Operational efficiency
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14. Baby foods : Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum
Bottled water : Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino
Cereals : Chocapic, Cini Minis, Cookie Crisp, Estrelitas, Fitness, Nesquik Cereal
Chocolate & confectionery :
Aero,Butterfinger, Cailler, Crunch, KitKat, Orion, Smarties, Wonka
Coffee : Nescafé, Nescafé 3 in 1, Nescafé Cappuccino, Nescafé Classic,Nescafé
Decaff, Nescafé Dolce Gusto, Nescafé Gold, Nespresso
Culinary, chilled and frozen food :
Buitoni, Herta, HotPockets, LeanCuisine, Maggi, Stouffer's, Thomy
Dairy : Carnation, Coffee-Mate, La Laitière, Nido
Drinks : Juicy Juice, Milo, Nesquik, Nestea
Brands of Nestle:
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15. Food service : Chef, Chef-
Mate, Maggi, Milo, Minor’s, Nescafé, Nestea, Sjora,Lean
Cuisine, Stouffer's
Healthcare nutrition : Boost, Nutren
Junior, Peptamen, Resource
Ice cream : Dreyer’s, Extrême, Häagen-
Dazs, Mövenpick, Nestlé Ice Cream
Petcare : Alpo, Bakers Complete, Beneful, Cat Chow, Chef
Michael’s Canine Creations, Dog Chow, Fancy
Feast, Felix, Friskies, Gourmet,Purina, Purina ONE, Pro Plan
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16. Different types of products from Nestle
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17. Products of Nestle:
 Infant Food :
 Infant food means the
child food
 This kind of food is mainly
based on ‘wholesome cow’s
milk’ mixed with cereals.
 For example: ‘Farine
Lactée’ was the first
product of nestle under
Infant food.
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18. Snacks And Ice-Cream And
Chocolate:
There are different types of Snacks,ice
crea & chocolate,For example:- Sorvetes
Nestle,Dibs ice cream & different types
of chocolate.
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19. Pet
Care:Nestle produce different types of
Pets food.
It is branding by PURINA.
For example– Frishkis,Felix etc
that’s are displaing into to slide
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20. Cooking Items:
Afrom the starting time to at present Nestle trying
to produce different types of Cooking items.For
example—Maggi.There are different types of
maggi nuddles.These noodles is prefarable to all
class of people.
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21. Mineral water
If there is no water there is no life.From this sense
Nestle Produce Different brands 100% purified
mineral water.
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22. Hot And Cold
Beverage:
After 8 years research,In 1937 the
scientists at Nestle founded a
powdered coffee product.At
present there are many types of
Coffee in the world.But coffee
from Nestle is no 1 brand &
favourite name is Nescafe by
Young generation.
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23. Marketing Strategy &
Segmentation of Nestlé
The strategic plan defines the company’s overall
mission and objective and hopes to achieve
company’s objectives.Through market segmentation ,
targeting and positioning the company decides which
customers it will serve & how.The company also
designs a marketing mix made up of factors under it
control product,price,place & promotion.
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24. Marketing Strategy &
Segmentation of Nestlé
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Nestle’s basic strategy is to cover all of the countries
over the world.That’s why? Because They want to keep
babies & childerns healthy and ensure their proper
nutrition.

25. Marketing Strategy & Segmentation of
Nestlé
Nestle’s basic strategy is to cover all of the countries over the
world.That’s why? Because They want to keep babies & childerns
healthy and ensure their proper nutrition.
They also target new generation to build a strong relationship by
providing various food products.
They want to move customers towards their products. That’s why
they are offering new products continuously. They also arrange many
social competitions for babies to entire their mind
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26. Marketing Strategy &
Segmentation of Nestlé
 In this report we are going to focus Marketing Strategies
of Nestle is to segment, target the potential customers
a.nd to position of their profit oriented products.
 Nestle Pure Life have segmented the product on the
following basis:
 Geographic Segmentation
 Demographic Segmentation
 Psychographic Segmentation
 Behavioral segmentation
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27. Marketing Strategy &
Segmentation of Nestlé
 Geographic Segmentation:
 Weather is the main topic for this types of
segmentation.Because Hot coffe is preferable
for Cold weather country & cold coffe is
preferable for hot weather country
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28. Marketing Strategy &
Segmentation of Nestlé
 Demographic Segmentation:
 Demographic segment is done by
according to the age,occupation etc.
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29. Marketing Strategy &
Segmentation of Nestlé
 Psychographic Segmentation
In this segmentation,Nestle try to produce their products
according to the life style & personality.
Behavioral Segmentation:
This types of segmen is depend on behavior of different
people.
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30. Marketing Strategy &
Segmentation of Nestlé
 Target Market
 After the segmentation of the market, Nestle
management has to decide the target market for each
separate segment of the market.
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31. Marketing Mix of Nestle:
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32. Competitors with Nestle:
 Main Competitors ---
 Aquafina Water is bottled by the Pepsi Co.
 The other is Dasani which is bottled by Coca Cola
Company.
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33. Advertisement System of
Nestle:
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34. Conclution:
 Nestle is a company that is listed on top ten all over the
world.Finally we have to announcing the end of our
presention by saying……….”Start Healthy, Stay
Healthy”
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35. Thanks to all
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