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Facts and
                   Persuasive     Statistics                              Target
                   Techniques                                            Audience




         Shock
        Tactics


                            Campaigns
                             Campaigns                                        Success
         Contact                                                              Stories
         Details

                                                                Make them
                                                                sympathetic

                                        These shock tactics
Use celebrities                        can be so horrific and
 to highlight            Humour        take away the desired
  products                            effect of the campaign.

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  • 1. Facts and Persuasive Statistics Target Techniques Audience Shock Tactics Campaigns Campaigns Success Contact Stories Details Make them sympathetic These shock tactics Use celebrities can be so horrific and to highlight Humour take away the desired products effect of the campaign.