1. Logo is present so that you
Analysis of Website Layout: Cancer Research UK- About us
are aware of the campaign This page also had its own
whilst you’re on the tabs across the top, and it
website gives its audience/reader a
lot more information. It
had things like: Who we
are/What we do/Fundraise
etc.
It had very limited
writing on what it is.
There are tabs
Not only does it tell you
present along the
what they’ve done, it
side through which
also lets you in on their
you can see all the
success
other things you
can do within this
campaign
This page has a lot of images
on it, which makes it look a lot They also have evidence of a
fuller and makes it look fun. promotional technique that
Also, they have images of they used, and they have
included that on this page, to
people participating in their
events, or doing something for give further information on
their campaign. what ‘Cancer Research UK’
actually is.
My overall opinion on this layout:
I personally think that this layout is very effective, as it has a lot of information on it. Even though on the first page of the tab ‘About us’ it has very limited
amount of writing, it still has more tabs that you could go onto, through which they elaborate a lot more about them. This page alone has a lot of images, which
adds a lot to the page, as it doesn’t make it look boring. Also, I like the way they have added more things along the right side, by having a sub-heading of ‘Find
out more’. I would consider this layout, but I would tweak it a bit, for example I wouldn’t have the additional tabs as it would be too complicating for me to do,
as I am new to creating websites. However, I am really fond of all the other things they have included, and how they have chosen to set everything out, as it’s
very clear and easy to read as well as use.