Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions

1. INTRODUCTION TO
AUGMENTED REALITY

2. WHO’S USING AR?
2

3. Augmented Reality (AR)
AR is an experience which utilizes a camera to augment or enhance the
user's view of the real world. This technology is experienced by allowing
users to place digital overlays or digital assets onto their physical
environment, and the screen becomes a window through which one sees
a virtual world. AR allows people to interact with digital objects in their
home, in stores, and in public places. AR can use static images as a
canvas for digital content to be played. AR can also use a camera to
recognize objects, and trigger AR experiences.
3

4. The Difference
Between
Augmented Reality
Virtual Reality
Augmented Reality overlays content in
the real world directly inside a camera
experience, typically through a phone,
tablet or headset.
Virtual Reality does not interact with the
real world. It creates a whole new virtual
experience that mimics real experiences,
usually via a headset.
4

5. “The screen is a window through which one sees a
virtual world. The challenge is to make that world
look real, act real, sound real, and feel real.”
~Ivan Sutherland
Father of Computer Graphics,
Developer of AR - 1968
5

6. HOW IS AR USED TODAY?
Web Based AR - accessible on the mobile web, eliminating the need for users to
download a new or separate app
Instagram opens to a feed-like experience with the camera accessed by tapping the
relevant icon. The smiley face icon reveals a carousel of in-house and 3rd party created AR
options. Users can capture photos, record videos and share across instagram and facebook.
SnapChat opens directly to the camera and users simply tap anywhere on the camera
screen. They see a white mesh which adheres either to their face or the surfaces viewed in
the world camera. A carousel of AR experiences appear from which users can select.
The facebook app opens to the News Feed. Users tap the camera icon in the upper left
corner to launch the camera. From there, users can access an extensive suite of AR
experiences by tapping the smiley face icon.
App Based AR - Users can download an App with a wide-ranging variety of different AR
Applications .
6

7. MARKER-BASED AR
MARKERLESS AR
7

8. MARKER-BASED AR
8

9. 9
Fenty Case
Marker-based AR
experience

10. Bring packaging to life
with information and
context
10
Ulta Beauty Case
Marker-based AR
experience

11. MARKERLESS AR
11

12. 12
Viiva Packaging
Markerless AR experience

13. Bring packaging to life
with information and
context
13
Cambro Product
Markerless AR experience

14. WHY AUGMENTED REALITY FOR
MARKETING?

15. Memorable
Localized
Employing their real world environments
for an immediate and sensory experience
that makes for an emotional, shareable
interaction. This drives a nearly 4x
increase in retention.
AR uses GPS data gathered from mobile
devices, to result in localized content,
navigation and offers.
Awareness Raising
Exciting experiences that drive buzz. AR
is interactive and highly engaging,
therefore grabbing the attention of the
user and motivating repeat interaction.
Personalized
AR is personalized, with content uniquely
created with the end user in-mind for
optimal experience.
15

16. How AR stimulates the Brain

17. Key Findings
● Visual attention and emotional intensity are optimized/increased in
an AR experience resulting in an improved brain encoding of a brand:
○ “AR delivered almost double (1.9 times) the levels of visual attention compared to their
non-AR equivalent.”
○ “Memory encoding is 70% higher with AR.”
● AR “surprises” the end user:
○ “AR has the ability to generate a more powerful response (withdrawal or approach)
than equivalent non-AR experiences.”
17
Neuro-Insight

18. Brain Activity Measured using SST Headsets
18
Figure 1:
Brain/Cognitive Activity
Measured in Radians
Source: Neuro-Insight

19. In conclusion,
Augmented Reality assists in crafting an experience which allows
consumers to “weave themselves seamlessly into their activities.”
“Consumers expect their digital experience to be more human and
empathic, to be filled with emotional content, to surprise them with
serendipitous occurrences, to allow for reciprocity and interactivity,
and to offer the option of personalized adaptations.”
~Ana Javornik
Harvard Business Review on AR
19

20. AR BENEFITS SUMMARY:

21. BRAND RECOGNITION:
As technology changes the way consumers find, engage with,
and purchase products, companies need to find innovative ways
to gain brand visibility, establish trust and authenticity. AR
provides a unique opportunity to connect with consumers in
ways that traditional print, radio, and television cannot. Brands
can quickly reach a large number of consumers, in brand-safe
environments, to connect with prospective buyers, and easily
motivate users to interact with their brands on a repeated basis.
21

22. BRAND ENGAGEMENT:
AR is unique, noticeable and therefore, social and viral. Augmented
Reality enables advertisers to engage with consumers at a far deeper
level than ever before. Instead of passively viewing a static ad or watching
a video, people can now interact directly with brands. From whimsical
face masks (e.g. dump a bucket of Gatorade over your head during the
Superbowl) to alien environments (e.g. transport yourself into the Upside
Down in Stranger Things), AR provides an entirely new medium for
advertising.
▪ Drive play time and advocacy with customers (portal AR, gamified
AR).
▪ Educate on products or features.
22

23. CONVERSION AND SALES:
As people increasingly shift away from in-store shopping to eCommerce,
there is a growing need to help consumers feel more confident in their
purchase. Today, there is no way of knowing whether an image
adequately represents the product you ultimate buy. Augmented Reality
provides the opportunity to fill that gap and increase purchase
confidence.
A business can now easily generate AR assets representing their physical
goods to enable a virtual product-trial experience. Allowing consumers to
digitally try products (Try before you buy) before purchasing should not
only increase sales, but also reduce return rates and overall customer
churn/thrash.
23

24. 24

25. AUGMENTED
REALITY BY THE
NUMBERS
2014 2019 2020
investments
$247
million
expenditures
$150
billion
expenditure
s
$2.4
billion
25

26. 26
Final Words...
“Based on AR industry projections, brands
without an AR strategy could potentially
become vulnerable and irrelevant to the
competition”

27. AR SHOWCASE

28. AUGMENTED REALITY FACTS
▪ Enhance “upper funnel”
▪ Boost “Lower funnel” conversions
▪ Piggyback on smartphone scale - 1 Billion smartphones
▪ Boost consumer purchase intent by 11x
▪ ASUS achieved 10x greater engagement with AR ads in
Facebook Messenger
▪ Kia achieved a 46% boost in dealer inventory searches,
and a 20% boost in phone calls
▪ Home Depot achieved 2+ minute engagement time and
a 12.5% click through rate
▪ Nike’s commerce-enabled AR ad for the exclusive Kyrie 4
shoe sold out all inventory in one hour
Favorable Key Performance Indicators (KPIs)
for AR campaigns:
28

29. Visualize products from
anywhere and learn more
about them. Purchase
directly from the AR app
Bring packaging to life
with information and
context
29

30. 30

31. Look inside product boxes
Instantly purchase the associated products
PRODUCT UNBOXING
31

32. Fans can bring their favorite celebrities
to life inside their homes
View stats, purchase merch right off the
player in AR
AR HOLOGRAM HUMANS
32

33. 33

34. Page | 34
AR FOR
AUTOMOTIVE
DISPLAY
Display every car model possible in the same
dealership square footage
EXPLORE
Let consumers explore on their own without
salesman pressure
VISUALIZE
Visualize the upgrades in a more compelling
manner
34

35. Bring every piece of in-store
signage to life
Dynamic content based on
specific locations
IN-STORE AR
35

36. Per-product tutorials that
can be targeted by market
demographic
AR app login data can
be used to customize
product videos
ENHANCED
PACKAGING
36

37. AR SHOWROOMS +
CUSTOMIZATION
AR SHOWROOM PLATFORM
Each AR showroom comes
with customizable aspects in
order to make the consumer
experience as magical as
possible. We will be able to
integrate the supply chain and
show cost savings for switching
walls, counters, flooring and
even furniture.
37

38. MEET OUR TEAM
Nav Chhina
Alfred Taren
CEO
President, Business Development Director
Jonathan Moore
CTO
geniusventuresinc.com
@genius-ventures-incContact the Business
Development Team
alfred@geniusventuresinc.com