1. HOW TO CREATE A SUCCESSFUL
CONTEST IN SM

2. TIP # 1: DEFINE YOUR GOALS

3. o Awareness of product or
service
o Collect list of customers
interested in product
segment
o Social networking channels
o Maintain customer base

4. TIP # 2: CREATIVENESS

5. MICHELLE PHAN “ELECTRIC ZOO CONTEST” PARTICIPANTS
Maintaining Fan Base
Video Contest

6. American Eagle Outfitters Photo Contest

7. TIP# 3: PROMOTE VIA SOCIAL CHANNELS

8.  Use links such as “share
this”, or “like this” via
Facebook and Twitter.
 Contests should be social
by nature
 Allow people to vote to
choose winners (increases
interactions amongst
audience)

9. TIP# 4: CHOOSE THE RIGHT TITLE & PRIZE

10.  Catchy Titles will gain
more attention- keep
it short, ex. “Electrical
Zoo” contest by
Michelle Phan
 Sony
“#CatchTheTablet”
campaign contest
(high engagement
level)

11. PRIZES
Levi’s Brand
Ambassador for 6
months
2012 Mustang

12. TIP #5: FINISH THE CONTEST

13.  Don’t drag contest for
too long- successful
contests run about 4
weeks
 Choose Winner-
Publicize their win
 Promote the winner
via Facebook/Twitter
etc.