The Favorite 50 is STORES Magazine’s annual ranking of shoppers’ preferred e-commerce sites derived from a survey of consumers’ online shopping habits. See all the companies that made the list in 2015: https://nrf.com/resources/annual-retailer-lists/favorite-50-retailers

1. THE
FAVORITE
50:
12 RETAILERS THAT ROSE
IN THE E-COMMERCE
RANKINGS IN 2015

2. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
H&M Up 18 spots to No. 27
This fast-fashion retailer didn’t launch its e-commerce site
until 2013, but has made its mark online and is expanding on all
fronts with more than 400 store openings this year.*
*Sources: forbes.com,
fashionista.com

3. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
ROSS STORES Up 12 spots to No. 29
At Ross Stores less is more. A perennial top performer in the
off-price apparel arena and a fixture on the STORES Top 100
and Hot 100 Retailers lists, Ross taps into one of the fastest-
growing demographics — cost-conscious consumers.

4. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
T.J. MAXX Up 11 spots to No. 39
E-commerce isn’t easy for off-price retailers, which is probably
why T.J. Maxx’s first attempt at selling online didn’t meet
expectations. After a failed attempt in 2004, the company
regrouped and relaunched in 2013.

5. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
BANANA REPUBLIC Up eight spots to No. 34
Banana Republic’s savvy use of new social media tactics
— from carousel ads on Instagram to sneak peeks on
Snapchat — have helped boost the brand’s profile among
online shoppers.

6. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
COSTCO Up eight spots to No. 20
Costco’s e-commerce sales are a small percentage of the
warehouse club’s revenue, but strong growth online is helping
the retailer build a solid omnichannel foundation.

7. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
FOREVER 21 Up eight spots to No. 16
As it turns out, customers aren’t staying 21 forever. Looking
ahead, Forever 21 hopes to break the age barrier by introducing
apparel with “forgiving fits and more sophisticated looks.”

8. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
CHICO’S Joins the list at No. 36
Miki Racine Berardelli left her post at Tory Burch to become
president of digital commerce and chief marketing officer for Chico’s
last year. She’s been focused on hiring and training new talent who
can use digital media to “surprise and delight” customers.

9. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
TALBOTS Joins the list at No. 43
Owned by Sycamore Partners, a New York-based private equity firm
(yes, the same one that just acquired Belk), Talbots is far from your
grandmother’s store these days. Fall 2015 promises ‘70s-inspired looks
and the addition of T by Talbots, a foray into athletic-inspired pieces.

10. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
THE CHILDREN’S PLACE Joins the list at No. 44
It’s a universal truth: kids grow and, by extension, they outgrow their clothing.
Enter The Children’s Place, the source for kids’ apparel from birth right up to
pre-teen. The company’s strength lies in continued improvement in inventory
utilization. Oh, and did you hear? TCP just entered the India market with a
2,500-sq.-ft. store in Bengaluru’s Orion Mall.

11. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
JOS. A. BANK Joins the list at No. 45
Ben Baum recently joined Jos. A. Bank parent Men’s Wearhouse
as executive vice president and chief digital officer. Baum will
oversee an e-commerce channel that generated $215 million in
sales last year.

12. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
ROAMAN’S Rejoins the list at No. 46
Two-thirds of U.S. female consumers are size 14 or above.
Plus-size retailers like Roaman’s provide options for curvy
online shoppers.

13. See more from STORES Magazine’s
Favorite 50 Retailers 2015: nrf.com/favorite50.
LOFT Joins the list at No. 50
Earlier this year, LOFT parent Ann Inc. was acquired by Ascena
Retail Group, which also owns Dress Barn and Lane Bryant,
and seeks to build “an apparel empire for ‘real’ women.”

14. The Favorite 50 is STORES Magazine’s annual
ranking of shoppers’ preferred e-commerce
sites derived from a survey of consumers’ online
shopping habits.
See all the companies that made the list in 2015:
nrf.com/favorite50