Michael Clinton, President, Marketing, Publishing Director, Hearst Magazines, Joanna Coles, Chief Content Officer, Hearst Magazines

6. JULY
1965

7. MARCH
2013

9. NOVEMBER/DECEMBER 2008 JANUARY 2018

10. OCTOBER/NOVEMBER 2011 FEBRUARY 2018

13. Months to moments
Create Content that is
exclusive to our brands’
digital platforms
Cross-market content
across our brands
UNBOUND
DIGITAL
STRATEGY

21. SNAPCHAT
DISCOVER

22. SNAPCHAT
DISCOVER

23. 82MMSNAPCHAT
UNIQUES
SOURCE: SNAPCHAT ANALYTICS DECEMBER 2017 — US ONLY
15.1 MILLION 5 MILLION 6 MILLION 12.3 MILLION 5 MILLION 4.8 MILLION 9.3 MILLION
LEADING PUBLISHER
ON SNAPCHAT

24. Over 54.2 million brand followers via print, digital, tablet and social media,
plus millions more through online video, events, radio, outdoor and more
COSMOPOLITAN.COM
14.1 million unique visitors
85 million page views
SOCIAL MEDIA
Facebook: 10 million
Twitter: 1.7 million
Pinterest: 312,499
Google+: 1.5 million
Instagram: 2.1 million
YouTube: 573,454
Snapchat: 23.1 million, global
15.1 million, US only
GLOBAL SCALE
64 international editions
in over 100 countries
DIGITAL
READERS
721,000
MOBILE
71 million page views
for Cosmopolitan.com
SOURCES: MRI SPRING 2017, COMSCORE NOV 2017, MRI FUSION SP17 JULY 2017, SOCIAL COMP REPORT JAN 2018, SNAPCHAT ANALYTICS DEC 17
15.9 MILLION
PRINT READERS
COSMOPOLITAN UNBOUND

25. PRINT
MAGAZINES 77M
WEBSITES 83M
SNAPCHAT 82M
FACEBOOK 103M
PINTEREST 9M
TWITTER 31M
GOOGLE 14M
INSTAGRAM 22M
YOUTUBE 3M
SYNDICATION
PARTNERS 20M
+
+
+
+
+
+ +
+
+
+
+
+
+
+
+
+
+
+
+
+ +
+
+
+
++
+
+
+
+ +
+
MAG SOURCE— MRI FALL 2017
SITE SOURCE— COMSCORE MULTI-PLATFORM 11/17
SNAPCHAT SOURCE— SNAPCHATGLOBAL ANALYTICS 12/17
FACEBOOK SOURCE— FB: AS OF 1/18
PINTEREST SOURCE— PINT: AS OF 1/18
TWITTER SOURCE— TW: AS OF 1/18
GOOGLE+ SOURCE— G+: AS OF 1/18
INSTAGRAM SOURCE— INSTA: AS OF 1/18
YOUTUBE SOURCE— YT: AS OF 1/18

26. WHAT’S
NEXT?
2018

27. Magazine
This is
Walter’s
happy
face!
Easy
Recipes
22
Chili for
Cowboys
Ree’s Favorite
Family Cake
Halloween
Decorating Ideas
Caramel Apple
Sweet Rolls
The Beauty of
Wild Horses
fun
FALL 2017 $3.99
New!
at the
Ranch!

28. Ree Drummond has built The Pioneer Woman
empire, reaching millions across the country. With
The Pioneer Woman Magazine, her fans are able to
connect with her in a whole new way and across
multiple media platforms.
Top-rated
program on
Food Network
23MM
views per month
on her blog
3X
Blogger of
the Year
Best-s
author in
four non-c
Over 7MM
social media
followers
23M
views per month
on her blog
Ree Drummond has built The Pioneer Woman
empire, reaching millions across the country. With
The Pioneer Woman Magazine, her fans are able to
connect with her in a whole new way and across
multiple media platforms.
rated
am on
etwork
23MM
views per month
on her blog
3X
Blogger of
the Year
Best-selling
author including
four non-cookbooks
Over 7MM
social media
followers
BEST-SELLING
author including
four non-cookbooks
Ree Drummond has built The Pioneer Woman empire, reaching millions
across the country. With The Pioneer Woman Magazine, her fans are able
to connect with her in a whole new way and across multiple media platforms.
Ree Drummond has built The Pioneer Woman
empire, reaching millions across the country. With
The Pioneer Woman Magazine, her fans are able to
connect with her in a whole new way and across
multiple media platforms.
Top-rated
program on
Food Network
23MM
views per month
on her blog
3X
Blogger of
the Year
Best
author
four non
Over 7MM
social media
followers
TOP-RATED
program on
Food Network
Ree Drummond has built The Pioneer Woman
empire, reaching millions across the country. With
The Pioneer Woman Magazine, her fans are able to
connect with her in a whole new way and across
multiple media platforms.
Top-rated
program on
Food Network
23MM
views per month
on her blog
3X
Blogger of
the Year
Best-selli
author inclu
four non-cook
Over 7MM
social media
followers
3x
Blogger of
the Year
Ree Drummond has built The Pioneer Woman
empire, reaching millions across the country. With
The Pioneer Woman Magazine, her fans are able to
connect with her in a whole new way and across
multiple media platforms.
op-rated
rogram on
od Network
23MM
views per month
on her blog
3X
Blogger of
the Year
Best-selling
author including
four non-cookbooks
Over 7MM
social media
followers
OVER 7M
social media
follower
THE PIONEER WOMAN

29. SHANGHAI
7 SUPERHOSTS
REVEAL THEIR
CITY’S SECRETS
INSIDE
BEIRUT’S
LGBTQ SCENE
WHY IT’S TIME
TO GO TO
SRI LANK A
SONOMA’S
NEW GOURMET
GETAWAY
GET
LOST
IN
FALL / WINTER 2017
BE AT HOME IN THE WORLD

32. TELEVISION
VIDEO
BRAND EXTENSION

34. AMAZON
ALEXA
GOOGLE
HOME
APPLE
HOMEPOD

36. OPRAH’S FAVORITE THINGS

37. OPRAH’S FAVORITE THINGS

38. OPRAH + TALBOTS

39. OPRAH + TALBOTS

40. OPRAH + TALBOTS

41. HEARST + TARGET

46. COUNTRY LIVING + LL BEAN

47. COUNTRY LIVING + LL BEAN

48. COUNTRY LIVING + LL BEAN

53. NORDSTROM AGILE PROGRAM

54. NORDSTROM AGILE PROGRAM

55. NORDSTROM AGILE PROGRAM

56. BLOOMINGDALE’S AGILE PROGRAM