Presentation from NRF 2020: Retail’s Big Show. -- Kevin McKenzie, Partner, CrowdedSpaces -- Matt Alexander, Co-Founder & CEO, Neighborhood Goods

2. CrowdedSpaces | Proprietary and Confidential
Hello. We are CrowdedSpaces. We see opportunity for
omnichannel brands to succeed in the physical world of retail.
We aren’t digital trying to be physical or physical trying to be
digital. We are a team of retail experts versed in both.
We are just as comfortable talking about square footage and
shelving as we are digital dashboards and social media.
A little more about us...
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3. CrowdedSpaces | Proprietary and Confidential
We provide services
and expertise in
multiple areas
spanning both digital
and physical worlds
Digital Product Management
Ability to manage all phases of a product’s
development from research and design, to
building-software development and testing
Data
Expertise in selecting the right data for
the project, deriving insights as well as
visually presenting the data in a way that
is meaningful and easy to understand.
Digital Design
We’ve honed our digital design skills for
years of experience working with
companies like yours to do customer
research, concept testing, complex user
flows and data visualization.
Service Design
Ability to map out complex systems and
processes across all timelines and
touchpoints. Good service design means
all the trains arrive on time.
Research
Investigation of market and customer trends
that builds off our existing knowledge base
from years of experience working with
brands, customers and users.
Marketing & PR
Including all areas of marketing and PR,
from press releases and media coverage,
to promotional kiosks and social media.
Financial & Resource
Planning
Providing peace of mind that budgets are
met and communication is clear. 3
Brand Success
Because we have a unique insight into
the elements and nuances required to
open a physical store and bring in
customers, we’re able to use this
knowledge to help ensure retail tenants
are making the right choices every step
of the way.

4. CrowdedSpaces | Proprietary and Confidential
BrandBox
Helping brands expand into physical retail
Experience Portfolio - Macerich
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Designed
Researched over 500 digitally native brands (DNVB) to assess opportunity and
build business case. Interviewed 40+ CEO’s and founders to identify pain points
and service objectives. Designed program to facilitate DNVBs opening and testing
a physical store at one of Macerich’s premiere shopping centers.
Built
Developed modular retail store system that allowed brands to customize a physical
store efficiently and economically. Built online tools to help brands monitor success.
Launched
Pilot launched BrandBox at shopping center, Macerich’s Tysons Corner Center in
Washington DC with six brands: Winky Lux, Interior Define, Nectar, Urban Stems,
Naadam and DKNY. Scottsdale and Santa Monica are on schedule to launch in
2020
Press Coverage (elevated the Macerich Company)
200M+ estimated media impressions. Positively reviewed in digital , broadcast and
print outlets including WWD, Forbes, CNBC, Business of Fashion, Glossy, USA
Today and Cheddar TV.

5. CrowdedSpaces | Proprietary and Confidential
Bespoke
Coworking, events and demo space for retail-tech
Experience Portfolio – Westfield
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Business Case
Westfield SF had over 37,000 sqft of challenged space on the 4th floor that had a
lot of turnover due to low traffic and unsustainable tenants. We took a creative
approach by curating, designing and operating the space ourselves, resulting in
taking annualized rent from $0 to net $47 per sqft.
Tailor-made Experience
Bespoke was created to serve retail and tech companies in San Francisco. The
coworking, event and tech demo space have become the superior location and
community for retail at all stages.
After 365 days
75 retail tech startups and brands, hosted 50+ international tours and demos, 100+
events from the likes of Polyvore, Salesforce, Oracle, Nordstrom and Facebook,
and over 150 articles written.
Unique partnerships
Bloomingdales to Bow & Drape to IBM Watson to Project Runway to Indigo to
Fashion Incubator San Francisco (FISF).

6. Thank you
WWW.CROWDEDSPACES.COM
Kevin McKenzie, Partner

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