NRF NXT 2019 July 22, 2019 Lockie Andrews, Chief Digital Officer, UNTUCKit

1. Lockie Andrews, Chief Digital Officer
UNTUCKit
7/22/19
Case Study:
Why 70% of IT initiatives fail;
How to craft a winning omni-channel
strategy

2. 2
70 percent of complex, technology
programs don’t reach their stated goals*.
*Mckinsey Study - “The ‘how’ of transformation”. 2016.

3. 70 percent of complex, technology
programs don’t reach their stated goals.
3

4. 4
People
Process
Technology
Traditional Methodology

5. 5
Common Pitfalls
1. Complex scope
2. Aggressive timeline
3. Inexperienced team
4. Lack of organizational buy-in or adoption
5. Weak technical discovery or execution
6. Failure to translate business requirements

6. 6
4.
Buy-in People3.
Experience
1.
ScopeProcess 2.
Time
5.
Tech Technology
6.
Planning

7. 7

8. 8
John Naisbitt
We are drowning
in information
but starved for knowledge.

9. 9
Nice to Have
Tech
Foundational
ERP

10. 10
UNTUCKit Digital Transformation
16 mos
timeline
200+
employees
ERP CRM DW
mPOS eCOM
BI CMS DAM
platforms

11. 11
Next Gen DTC Tech Stack
Data Warehouse
Ecommerce Mobile POS
Business Intelligence Tool
ERP
Single View of
CUSTOMER
Single View of
INVENTORY
Supporting
Technology
• Digital Asset
Mgmt
• Content Mgmt
System
• Project
Planning Tools
• Labor
Productivity
Marketing
Technology
• Personalization
• Attribution
Model
• Click Stream
Data
• Customer
Relationship
Mgmt
• Email Platform
• Loyalty Platform

12. 12
Successful IT Initiatives
Why Who How
What
Next
Legacy retailers and digital native brands can
transform. Following a proven implementation
methodology increases success rate.

13. 13
Why?
Requirements- prioritized list of business and
technical requirements backed by a solid
project plan and timeline
• Business requirements
• Technical requirements and solution design
• Priorities and business improvement outcomes
• Project plan, budget and timeline (shareable)
Scope Buy-in TechTime

14. 14
Who?
Team Makeup: Assign key sponsors and
internal stakeholders; initiate RFP process
for technology partners and platforms
• Internal project leads and accountability
partners
• Experienced implementation and project
management team
Experience Buy-In Planning

15. 15
How?
Execution Excellence: Follow a proven and
tested methodology for rolling out technology
initiatives
• Detailed project plan with dependencies and
milestones; Adequate go-live transition services
• Established meeting cadence
• Prioritization plans and phased scoping
Scope Experience PlanningTime

16. 16
What Next?
Adoption: Training and change management
plan
• One-on-one and group training (super users)
• Pilot departments
• Key KPI targets and/or productivity
measurement
Experience Buy-In Planning

17. 17
TECHNOLOGY
PROCESS
PEOPLEBuy-in
Success Criteria
Experience
Scope
Time
Planning
Tech

18. Attendee Takeaways
• Failure is inevitable, but limiting your losses is
within your control
• Measure twice, cut once – planning is key
• Too much focus on the technology, and not
enough on the people and process
18