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How to build and foster stronger consumer relationships through responsible and conscious retailing_ACCEO_BESTSELLER
1.
2. “How to build and foster
stronger consumer relationships through
responsible and conscious retailing.”
3. Moderator:
Melanie Frank
Senior Marketing Advisor
ACCEO Retail-1
“How to build and foster stronger consumer
relationships through responsible and conscious
retailing.”
Guest Speaker:
Stephanie Bleau
Head of Marketing
and eCommerce
BESTSELLER,
North America
Panelist:
Michael Wexler
Director Global Sales
ACCEO Retail-1
Panelist:
Ian Holland
VP, Development
ACCEO Retail-1
4.
5. In this session we will discuss:
• What is responsible and conscious retailing?
• The rise of conscious consumerism.
• Why retailers should care and how does it make good
business sense?
• How BESTSELLER is driving success with its “Fashion
Forward Strategy.”
• How can technology play a role supporting retailers in
their initiatives?
9. The Rise of Conscious Retailing
Consumers are asking…
Where was
this product
made?
Are the materials
used safe for
people and the
environment?
Do the people who
make this product
work in fair and
safe conditions?
Which
communities will
benefit from this
sale?
14. Consumers EXPECT COMPANIES TO CARE ABOUT
THE ENVIRONMENT
In a recent study
Why should retailers care and how does
it make good business sense?
would switch brands with similar offering for a good cause
are willing to pay more for sustainable goods and services
15. Understand Your Market
Customer Centric
Be Authentic – …walk the walk
Be Transparent
Commit
Listen, Lead and Deliver
How can you build and foster stronger
relationships with consumers?
22. OUR VISION: We will increase the use of more sustainable materials
year-on-year until all our products are circular by design.
Working towards 100%
more sustainable cotton
Turning waste
into polyester
Innovating for alternative
fibres and fabrics
23. We will continuously improve the environmental footprint of our products,
operations and supply chain until they are in line with the needs of our planet.
Taking action on
climate change
Renewable energy and
energy reduction goals
Water
stewardship
Incentivising sustainable
supply chain development
24. We will promote dignity, equality and safe working conditions for all people across
our value chain until fair incomes and respect for human rights are the norm.
Empowering
women’s livelihoods
Supporting industry-wide
negotiated wages
25. We will engage consumers and partner across the industry to develop
solutions until circularity and transparency is a mindset and consumers are
empowered to act sustainably.
Partnering across the
industry to deliver on
consumer demands
Reducing waste from
plastics and packaging
Engaging
transparently for
accountability
31. 4. Involve every area of your organization
Employee-driven initiative
=
25 tons of recycled label-paper
VERO MODA International Women’s Day
=
4000 women with access to income and
business development opportunities
33. How can technology play a role
supporting retailers in their
initiatives?
34. Point of Sale
Digital Receipts
Product Trade-Ins
Donate Gift Card
Balances & Loyalty
Points
Commitment
Loyalty
Brand Advocates
Engage
Employees
Feel Good
Initiatives
Minimize
Waste
36. Real-time inventory visibility and flexible fulfillment
Order Management
Increase Efficiency
Boost Profit Margins
Improve Customer
Satisfaction
Reduce
Costs
37. Optimize merchandise planning and purchasing
Business Intelligence
Product Demand
Consumer Buying Habits
Consumer Trends
Gain
Insight
38. Get closer to customers and understand their views and values
Customer Relationship Management
Engage & Personalize
Promote Initiatives
Encourage Involvement
Win
Trust
39. “Great things are done
by a series of small things
brought together.”
- Vincent Van Gogh
40. Socially and environmentally responsible to people and the planet
Win over conscious consumers and top talent
Better brand recognition and reputation
Cost efficiency and savings – reduction of waste and energy
BUSINESS GROWTH - increase sales and customer loyalty
Sustainability Business Benefits
41. Commitment = Opportunity
Sustainability and profitability are not mutually exclusive
Authenticity and transparency are key to brand loyalty
Actionable Takeaways from this session:
this is our ultimate ambition, our North Star. It guides our strategy, our goals and the action we take to become as sustainable as possible, as soon as possible.
Taking action on climate change: we will set greenhouse gas reduction goals within two years that will reduce our emissions in line with the best available science.
Renewable energy and energy reduction goals: By 2021 our owned and operated buildings globally will be powered by 100% renewable energy.
Water stewardship: Clothing production uses significant quantities of water – from growing cotton, to processing materials and production. By increasing the use of more sustainable and innovative materials, production technologies and chemicals, we can significantly reduce BESTSELLER’s impact on water resources. By 2021, we will set a target to safeguard water resources.
Empowering women’s livelihoods: fact – approx. 80% of workers in our supply chain are women. We have set a goal that by 2025, will support 100 000 women in Tier 1 factories to achieve workplace empowerment and improved life-skills.
Partnering across the industry: Partnering with different companies (competitors, suppliers, etc.) to deliver on consumer demands.
Reducing waste from plastics and packaging: We want all BESTSELLER consumer packaging to be reusable, recyclable or compostable by 2025.
Engaging transparently: We have a responsibility to be more transparent with other stakeholders. Since 2017 we have published our list of suppliers to show where our products come from and who makes them. We will continue updating this list and expanding it and by 2021 we will publish a list of our key materials (tier 2) suppliers.
Not a stand-alone department
“Green Alliance has shown that while people’s attitudes are overwhelmingly supportive of resource efficiency, 45% of people actively distrust big businesses, according to a large survey, with workshop interviews finding that many people believe green goods are always more expensive” – The guardian
https://mybestseller.sharepoint.com/teams/MyBESTSELLERGlobalNews/SitePages/BESTSELLER-FOUNDATION-ENTERS-NEW-CHAP.aspx
VM team partners with Caio products for third consecutive year to support women in Uganda and aim to increase their income, educate them in business, sales, marketing and economic relations and increase their business opportunities even in “off-seasons”. In the past two years this partnership has impacted 4000 women.
Bestseller warehouse employee wins the RafCycle® Award at Labelexpo Europe 2019