Travis Hooper, VP Products & Strategy, ArmorActive

1. How Tablet Mobility Is Transforming The Way Retailers
Engage Customers & Drive Business Growth
Travis Hooper
VP Products & Strategy
ArmorActive

2. https://vimeo.com/161684217

3. Total Retail by 2025 China will have the largest retail
spending in 2020
Of global retail will happen online
Of Internet users on social media by
2025
Store sizes will reduce size by 2020Total Online retail by 2025

4. of sales influenced by digital shopping
(research, peer review or online transaction)
of smart phone users globally who check their
phones more than 150 times each day
of retailers who’s in-store experience
needs most improving
of sales that still include
an in-store element

5.  Customers Are More Knowledgeable Than Ever Before
 Millennials Will Become The Majority
 Customer Experience Is King
 Unified Commerce Is Necessary For Survival
 Having a Comprehensive Mobile Strategy Is A Must
Key Retail Trends Driving Retail Strategy
5

6. The Empowered Consumer…
• Tech-Savvy: Moves seamlessly & interchangeably between devices
• Well-informed: Shopping as a mission
• Relies on online referrals, reviews, price comparison and recommendations
• Requires loyalty to be rewarded – otherwise it’s short-lived
• Grasps new concepts quickly – gets bored easily
• Seeks stimulation and enjoys change
• Highly conscious of time and value
The balance of power has shifted to consumers –
they are setting the agenda for retailers to follow.

7. The Millennial Takeover
“Thanks to globalization,
social media, the exporting
of Western culture and the
speed of change, Millennials
worldwide are more similar
to one another than to
older generations within
their nations.”
Time Magazine
Millennials have more spending
power than any other age group
By 2030, Millennials will outnumber
Boomers by 22 Million
of Millennials are Online

9. Top Differentiators for Business Success
Customer now rate the overall Experience as the second biggest differentiator
driving buying decisions.
7%
8%
17%
22%
37%
47%
52%
Social Responsibility
Selection
Availability
Price
Brand Reputation
Customer Experience
Quality
Source: Harvard Business Review Analytic Services

10. Shoppers That Engage With Retailers On Multiple Channels
Make Purchases More Often
Source: Fluent
Survey: How often do you make purchases from your favorites retailer’s website?
21%
28%
52%
25%
32%
43%
49%
36%
14%
Once a Week or More At Least Once a Month, Less Than
Once a Week
Less Than Once a Month
One - Four Five - Nine Over 10

11. Historical Retail
(100’s of years)
eCommerce
(Last 20 years)
Channel Convergence
(Last 5 years)
Future of
Retail
Digital Capabilities Rapidly Transforming Commerce Needs

12. Consumers are seeing less of a difference between shopping in a store and going online,
creating a need for retailers to create unique in-store experiences.
Online Retail Converges with Brick & Mortar Strategies

13. Mobility Strategy
& Tablet Adoption

14. Customer Experience Improvements
Increase Sales and Conversions
Enhance Associate Effectiveness
Easily Accept Mobile Payment Options
WHY MOBILITY MATTERS
Retailers are using mobile devices to provide a differentiated customer experience while solving tough
retail pain points such as EMV transition, line busting and building customer loyalty.

15. 12%
13%
16%
18%
19%
24%
30%
34%
44%
Improvement in Employee Working Conditions
Change in the Business Model
Better Stock Management
Increase in Traffic
Increase in the Average Shopping Cart
More Effective Marketing Strategy
More Effective Promotions
Strengthened Customer Loyalty
Improved Brand Image
Benefits of Installing Digital Devices In-Store
Survey conducted of top Retailers in France

16. How are retail sales associates using mobile devices at POS?
Tracking & Managing Orders Checking Out Customers Reviewing Customer Profiles
Making Personalized RecommendationsTracking Inventory Across Channels
29%

17. The mobility aspect of the mPOS
device helps merchants provide a
more personalized experience to
customers.
Omnichannel retailing will facilitate
everything from checking stock to
locating products and completing
online purchases, all while in-store.
Using technology to create
efficiencies by integrating your
inventory, labor scheduling and
employee management software.
Store Operations
POPULAR MOBILE DEVICE USE CASES
Digital Signage / KioskPOS/mPOS (Mobile POS)

18. FORECAST: US Mobile Point-of-Sale Installed Base
Millions of units, 2014-2021
Recent Software and Hardware
enhancements have simplified
mPOS implementation
requirements
3.2
4.1
7.1
8.5
12
16.4
21.6
27.7
0
5
10
15
20
25
30
2014 2015 2016 2017 2018 2019 2020 2021
Source: US Census Bureau, 451 Research, Wells Fargo Works, BI Intelligence estimates
The US EMV migration in
October 2015 led to
accelerated adoption
through 2016.

20. Mobility Deployment

21. The Last Mile Is Commonly Overlooked Or Underestimated

22. Key Factors to be Considered:
 Tablet choice
 OEM Roadmap
 Connectivity / Power Requirements
 Peripheral Integration / Partner Involvement
 Security
 Human Factor
 Pilot Methodology
 Project Management
 Installation & In-store Support

23. Execution Examples

24. LeBron’s ‘Unkwn’ Store
Video Looping Signage

25. FurnitureLand & King Arthur
Product Information

26. Catalog Look Book & Ordering

27. Entertainment:

28. Self-Serve Check-in:

29. Credit Checks:

30. Business Acquisition:

31. To Learn More Visit: ArmorActive.com
Thank you!
Travis Hooper
ArmorActive, VP
Product & Strategy