SlideShare uma empresa Scribd logo
1 de 22
SESSION:
Beyond digital:
How Rothy’s fuels word of mouth via
traditional marketing channels
Matt Gehring, VP, Growth
Rothy’s
July 23, 2019
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels
Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels

Mais conteúdo relacionado

Mais de National Retail Federation

Mais de National Retail Federation (20)

Building deeper empathy for your customers in uncertain times and beyond
Building deeper empathy for your customers in uncertain times and beyondBuilding deeper empathy for your customers in uncertain times and beyond
Building deeper empathy for your customers in uncertain times and beyond
 
The state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictionsThe state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictions
 
Redefining intelligence: Exploring the latest advances in next-generation AI ...
Redefining intelligence: Exploring the latest advances in next-generation AI ...Redefining intelligence: Exploring the latest advances in next-generation AI ...
Redefining intelligence: Exploring the latest advances in next-generation AI ...
 
Top global consumer trends for retailers in 2023
Top global consumer trends for retailers in 2023Top global consumer trends for retailers in 2023
Top global consumer trends for retailers in 2023
 
Data-driven site selection: How understanding consumer movement drives Little...
Data-driven site selection: How understanding consumer movement drives Little...Data-driven site selection: How understanding consumer movement drives Little...
Data-driven site selection: How understanding consumer movement drives Little...
 
Can resale increase foot traffic in stores?
Can resale increase foot traffic in stores?Can resale increase foot traffic in stores?
Can resale increase foot traffic in stores?
 
Demystifying data: Profitability, people and the power of analytics
Demystifying data: Profitability, people and the power of analyticsDemystifying data: Profitability, people and the power of analytics
Demystifying data: Profitability, people and the power of analytics
 
Five reasons automation will save your restaurant
Five reasons automation will save your restaurantFive reasons automation will save your restaurant
Five reasons automation will save your restaurant
 
Retail Media Networks: How the physical store will power their next phase of ...
Retail Media Networks: How the physical store will power their next phase of ...Retail Media Networks: How the physical store will power their next phase of ...
Retail Media Networks: How the physical store will power their next phase of ...
 
Working together to combat organized retail crime
Working together to combat organized retail crimeWorking together to combat organized retail crime
Working together to combat organized retail crime
 
Voice in retail: It speaks, it listens, it’s impacting our real world businesses
Voice in retail: It speaks, it listens, it’s impacting our real world businessesVoice in retail: It speaks, it listens, it’s impacting our real world businesses
Voice in retail: It speaks, it listens, it’s impacting our real world businesses
 
A look ahead to 2023: Impasse or opportunity for a new path
A look ahead to 2023: Impasse or opportunity for a new pathA look ahead to 2023: Impasse or opportunity for a new path
A look ahead to 2023: Impasse or opportunity for a new path
 
How prescriptive analytics solves real-world grocery retail problems
How prescriptive analytics solves real-world grocery retail problemsHow prescriptive analytics solves real-world grocery retail problems
How prescriptive analytics solves real-world grocery retail problems
 
Technology to streamline your staff operations and drive customer engagement
Technology to streamline your staff operations and drive customer engagementTechnology to streamline your staff operations and drive customer engagement
Technology to streamline your staff operations and drive customer engagement
 
The risks of operating in silos in fresh: How to unify operations, merchandis...
The risks of operating in silos in fresh: How to unify operations, merchandis...The risks of operating in silos in fresh: How to unify operations, merchandis...
The risks of operating in silos in fresh: How to unify operations, merchandis...
 
Fueling fulfillment: American Eagle Outfitters’ quiet platform levels the pla...
Fueling fulfillment: American Eagle Outfitters’ quiet platform levels the pla...Fueling fulfillment: American Eagle Outfitters’ quiet platform levels the pla...
Fueling fulfillment: American Eagle Outfitters’ quiet platform levels the pla...
 
Young-Gen: Paradoxes and parallels
Young-Gen: Paradoxes and parallelsYoung-Gen: Paradoxes and parallels
Young-Gen: Paradoxes and parallels
 
Where is restaurant technology headed in the next five years?
Where is restaurant technology headed in the next five years?Where is restaurant technology headed in the next five years?
Where is restaurant technology headed in the next five years?
 
The store of the future is less about the store and more about the business m...
The store of the future is less about the store and more about the business m...The store of the future is less about the store and more about the business m...
The store of the future is less about the store and more about the business m...
 
Under the influence: Building successful brand collaborations with content cr...
Under the influence: Building successful brand collaborations with content cr...Under the influence: Building successful brand collaborations with content cr...
Under the influence: Building successful brand collaborations with content cr...
 

Último

Último (8)

5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 
Transform Your Outdoor Space: Landscaping with Plants in Singapore
Transform Your Outdoor Space: Landscaping with Plants in SingaporeTransform Your Outdoor Space: Landscaping with Plants in Singapore
Transform Your Outdoor Space: Landscaping with Plants in Singapore
 
Planting Seeds of Success and of Failure.pdf
Planting Seeds of Success and of Failure.pdfPlanting Seeds of Success and of Failure.pdf
Planting Seeds of Success and of Failure.pdf
 
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime AgartalaHifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
 
Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?Don’t Get Showroomed- Are you frustrated with showrooming?
Don’t Get Showroomed- Are you frustrated with showrooming?
 
The 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to ProfitThe 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to Profit
 
Digital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through TechnologyDigital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through Technology
 
Supermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdfSupermarket Floral Ad Roundup- Week 19 2024.pdf
Supermarket Floral Ad Roundup- Week 19 2024.pdf
 

Beyond digital: How Rothy’s fuels word of mouth via traditional marketing channels