2019 Global Shopper Expectation: How Calvin Klein & Showpo are winning in new market
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Presentation from NRF 2019 Retail's Big Show Bernardine Wu, Founder & CEO, Fit for Commerce Cynthia Hollen, President USA, eshopworld Janelle Spatz, Director of Operations, Ecommerce Jane Lu, CEO & Founder, Showpo
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2019 Global Shopper Expectation: How Calvin Klein & Showpo are winning in new market
- 1. 2019 Global Shopper Expectations: How Calvin Klein & Showpo are winning in new markets
- 3. MeetToday’s Speakers BernardineWu Founder & CEO Cynthia Hollen President USA Janelle Spatz Director of Operations, Ecommerce Jane Lu CEO & Founder
- 4. How Many of You Sell Globally?
- 5. International Traffic, % of total (IR Top 1000) Global Shoppers Are Here Source: Internet Retailer, 2018 0% 5% 10% 15% 20% 25% IR Top 1000 Branded Manufacturer Web Only Catalogers Retail Chain
- 6. Winning Globally? BRAND, MARKETING & MERCHANDISING Brand consistency/ strength Data/Analytics-based Customer segmentation Single View of the Customer Product Assortment Romancing the Product CUSTOMER EXPERIENCE Merchandising Content and Context Store/Web/Mobile/ Social/Wholesale/etc. Experience Customer Service Loyalty ENABLEMENT & OPERATIONS Data: Master Data Management, CRM, BI Technology & Innovation Operations: Order Management, Supply Chain, Inventory, Store Ops, Fulfillment, Delivery, Returns Organization & Processes Financial “Personalization is the New Omnichannel” Relevancy: Knowing her context Preferences: Knowing her interests Ease: Whatever, wherever, however, whenever
- 7. Global eCommerce experts helping top brands and retailers sell around the world, from payment to delivery. Sell Global. Feel Local. $500 m+ Gross Merchandise Value (GMV) transacted in 2018 200+ Number of supported countries 100+ Number of supported currencies 25+ Number of global carriers QUICK FACTS
- 8. Leader in American fashion Global retail sales of CALVIN KLEIN brand products exceeded $9 billion in 2017 and were distributed in over 110 countries.
- 9. Online fashion company based in sunny Sydney, Australia. Bringing on-trend, affordable fashion to girls all over the world. Selling in over 80 countries including large US customer base.
- 10. What global shopper need did you exceed in 2018 that made the biggest impact?
- 11. Happy Customers Labels Shipping Local drop-offsInspections Refunds Returns: How can you have a competitive advantage in global returns in 2019?
- 12. How are tariffs, flexible fulfillment and faster shipping demands impacting your inventory location decisions?
- 13. What technologies and logistics solutions are you using to delight your shoppers?
- 15. Contact us | Meet us FitForCommerce | www.fitforcommerce.com | booth 902 and 2930 eShopWorld | https://eshopworld.com | Cynthia@eshopworld.com Thank You! transformation@fitforcommerce.com For copy of slides, email:
Notas do Editor
- BW – welcome… thrilled to be here today to talk about something that we know keeps a lot of retailers and brands up at night … how to meet the expectations of global shoppers.
- I am Bernardine Wu, founder /ceo of FFC…… I am excited today to share the stage with some 2 brands that are winning globally and a company that is helping retailer brands all over the world grow globally. Cynthia Hollen is the US president of eshopworld – a company that helps market, sell and deliver products for some of Americas favorite brands to over 200 countries. Cynthia was founder and CEO of Knowledge Strategies Group and was responsible for the eCommerce launch of brands from Bloomingdale's to E Zegna. She also led the world’s largest online luxury marketplace. Janelle Spatz is Director of Operations for Calvin Klein. She has worked with the company for more than a decade, holding positions in both planning and operations, and was key in helping to launch its ecommerce sites in the United States, Canada, Mexico, and Australia. Jane Lu is founder/ceo Showpo – she launched Showpo out of her parents’ garage in 2010. Today Showpo a $60 million business, with 30% of its customer base in the US. Jane has been named to the Forbes 30 Under 30 Asia list, #6 in Business Insider’s Coolest 100 People in Australian Tech list, and the company was awarded Australia’s Online Retailer of the Year.
- Before we get started let’s do a quick show of hands – how many of you sell globally?
- For those of you who raised your hands – you are on to something. Overall approx 14% of traffic on US shopping sites comes from global shoppers. Brand manufacturers are particularly seeing a lot of international traffic. This clearly signals an opportunity for growth – but going global is not easy… many factors to consider and navigate including shipping and returns, tariffs, customer experience and so much more. These are all things that Cynthia, Janelle and Jane will cover in the next 20 minute lightning round on how to win in new global markets.