Jo Edom

Bournemouth, United Kingdom United Kingdom

Academy Manager

Coastal tourism has the potential to regenerate communities through economic growth and the creation of new jobs. The National Coastal Tourism Academy was created in 2013 with funding from the Government’s Coastal Communities Fund to stimulate that growth. Until recently, seaside tourism was the largest sector of domestic tourism. While some resorts have continued to thrive, others have declined. Our remit is to work with coastal resorts to learn from their successes, boost tourism and to help stimulate economic growth. Initially using Bournemouth as a test-bed and with the town’s tourism industry, we have trialled a number of visitor experience and training programmes to boost growth. ...