DTC brands have an unfair advantage with first party shopper data and digital marketing. Consumer brands that sell in retail need to level the playing field. Shoppable media can increase retail e-commerce sales 40% or more. Omnichannel brands are leveraging e-commerce to catch up. Shoppable media technology and solutions help brands sell more in retail. Brand marketers guess at return on ad spend or ROAS with outdated measurement and proxy metrics like clicks or add to cart. Maximize sales with a comprehensive shoppable media technology solution.

1. How Shoppable
Media can Increase
Retail E-Commerce
Sales 40%+

2. Thanks to companies like Shopify, the opportunity
to launch an MVP (minimum viable product) CPG
company with a digital distribution channel is the
easiest it’s ever been.
As a result, there are an average of 30,000 new
CPG products launched each year (and growing).
- "So You Want To Be The Next RXBar?" - Elise Decamp
Click Here for the full article

3. In this Guide
The Revolutionized Shopping Experience
Old vs. New Shoppable Media
The ease of setting up shoppable media
How to Increase sales 40%
Business Growth Impact
Customer Satisfaction Impact
Online Advertising and Privacy
What's Next in Ecommerce & Shoppable Media
Learn More

4. The
Revolutionized
Shopping
Experience
Today's shoppers are now digital-first
researching the products they want to buy
online before making a purchase. From
groceries and clothes to gadgets and power
tools, shoppers can buy about anything online.
"After nearly a 40%
increase in 2020, eMarketer
projects that social
commerce will grow 36%
this year and double by
2025"

5. Shoppable
Media Now
Full funnel tracking with retail sales
conversions
Automatic UPC and retail store
Inventory updates
Personalized shopping experiences
based on shopper location and real
time product availability
Unlimited customizations so you can
test and learn what drives sales for
your brands
Shoppable
Media Before
Ads to nowhere (useful) that drives
shoppers to static pages without e-
commerce purchase options
Product finders and store locator
maps
Shoppable Media v1. Landing pages
and Where to Buy that only features
retailers or products manually
updated by the brands

6. The ease of setting up shoppable media
Organize
Choose your creative
- video or Image for
landing pages and/or
desired UPCs.
Gather your
assets
Strategize
Would you like to
Improve sales on
digital ad campaigns
or from your website?
Both?
Landing Pages or
Website Unit?
Setup
Share your assets
online or over e-mail
to get started.
Upload or Share
Confirm
Does everything look
good?
Can't decide
between a few
products, creative,
etc.? Test variables
with multiple
versions.
Customize
Sell More
See what your
shoppers prefer:
products, retailers, and
more.
Understand real time
sales with participating
retailers and calculate
real ROAS
Quantify Shopping
In Real Time
1 2 3 4 5

7. Frictionless Online
Shopping
Shoppers are omnichannel. Your
brands should be too.
Give your customers a smooth, hassle-free, and
secure shopping experience. Help them find and
purchase products wherever they're sold.

8. OPPORTUNITY
39.3%
Mass 1
37.4%
Mass 2
13%
Mass 3
10.3%
How to Increase
Sales 40%+
by supporting ALL retailers
~40-50% of purchases occur outside the largest
retailers.
Shoppable media creates paths to purchase
everywhere your products are sold online. And
for you automatically!
Shoppers have habits. Meet shoppers at their
preferred retail checkout options. Don't neglect
your "other" retailers.

9. Pear Commerce
Shoppable Media
is the future.

10. Business Growth Impact
Shoppable Media & Social Commerce
Expand reach,
awareness, and
insights.
Reach more shoppers and
learn more about current
and prospective shoppers
than ever before!
Do you know how much traffic
you're sending to all your retail
partners?
Do you know how many sales
your dollars are driving?
Help sales teams
negotiate with retailers
Compete with DTC and
digital native brands
Understand & optimize retail
sales. Quantify real ROAS
and maximize your budgets
for revenue and return.

11. Support 1500+ Retail Partners
Automatic paths to purchase with
1500+ retailers. Just add UPCs and
technology does the rest. No
spreadsheets or manually updates with
new retailers
Streamlined customer service
Wait less. Real time reporting to spot
check performance. Self serve or
automated customizations with
account management. Hours to get live,
not weeks.
Automatic Optimizations
Sync sales conversions with your
platform of choice for automatic sales
optimizations
Customer
Satisfaction
Impact
"Pear Commerce Is the perfect fit for our digital
campaigns. Giving consumers the choice to shop
at their preferred retailer allows us to benefit from
impulse add-to-cart decisions while saving
valuable media dollars."
- Brand Marketing Manager

12. Online Advertising
and Privacy
How Shoppable Media can Futureproof your Efforts
Ad platform algorithms like Google Ads and Facebook Ads give people what
they want based on data. Ongoing regulations make It harder for brands to
activate customer data.
Shoppable media allows brands to capture critical shopping behaviors and
sales and utilize for optimizing sales and gaining deeper insights on shoppers
In a privacy forward manner.

13. Shipping and order fulfillment
as a competitive advantage.
In Store sales and marketing
Intelligence
Real time insights with retailers,
aggregators, and distribution partners
Aggregate offline, in store, and online
shopping data for data driven decision
making
The continuous rise of artificial
intelligence and machine learning to
help make smarter decisions
What's Next
in Ecommerce &
Shoppable
Media?

14. With the increased shift towards online grocery, we
are ensuring our existing fans include us when they
choose to shop via E-commerce channels.
But we also have the opportunity to increase our
household penetration by engaging with new
purchasers of our brand.
Looking ahead, that’s how we plan on becoming an
industry leader in the grocery E-commerce space.
Chuck Coyle, Director of E-Commerce at Idahoan Foods
Click here to see the feature in Forbes "How CPG Companies Can Optimize Online Selling Strategies To Maximize E-Commerce Margins" by Gary Drenik

15. Do you have
any questions?
Visit us at www.pearcommerce.com or click below!
We hope you learned something new.