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Pollen Marketing Personal Branding
- 1. Personal Branding FCA Round Table Oct 2010
- 4. “In order to be irreplaceable ....one must be different”
- 6. • Trust • Building a community/fan base • Make your brand ‘Human’ • Develop an unpaid marketing army • TARGET your market
- 8. • What are you passionate about? • What do you want to do for the rest of your life? • How do people describe you? • What does it give your clients? • How are you different from your competitors? • Why should someone come to you? • How will you display and communicate this online?
- 9. • Don’t be all things to all people • Find your unique core message • Differentiate or just be scored against everyone else
- 10. • Do what you love • Buy yourname.com • Be memorable • Get creative • Be honest • Be generous • Be unique
- 13. • Online version • Address the key concerns or problems • Generate an emotional response • What one quality is going to impress? • Inverted headline like a newspaper article eg. ‘Struggling to find good sales people?’
- 14. Blogs, Facebook FanPage, Twitter, Linkedin, YouTube, Business Cards Email Signatures, SlideShare, Issu, iPhone Apps
- 17. • Become a subject matter expert • Mini website • Positive brand association • Thought leadership • Authenticity & trust • Engage & support your community • SEO - Google friendly
- 19. • Make your profile ‘client focused’ –not a resume eg. Who you have helped & how • Get Connecting • Recommend & GET Recommended • Join Groups • Start a Discussion • Add Video & Presentations!!!
- 20. • Average Age: 43 • 54% Male • Household Income $100k+ 51.8% • University Graduates: 80.1% • Business Influences Purchase Decisions Makers: 41.6% By Job Title: (Internationally) • C-Level /Executives 7.8% • Senior Management 16% • Middle Management 18%
- 23. • 5 Million Australians • 46% Male • Average Age 37 • Australia leads avg time per person • 79% Check their profile at least once per day
- 24. • Build community • Viral Marketing • Run campaigns/competitions • Drive traffic to website/blog • Event registration • Mini website for your business • ECart
- 26. • 64 % Male • Average Age 38 • Most Frequent Mobile Usage • Fastest Growing • 90 million Tweets per day (worldwide)
- 27. • Networking • LIVE Interaction /Discussion • Generate exposure for your business • Customer Service • Value add • Cast Your Net • Word of Mouth • Drive traffic to website/blog • Breaking news