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Mapping With Others
Working with climate change experts.
DIGITAL METHODS INITIATIVE
UNIVERSITY OF AMSTERDAM
4th EMAPS MEETING
16 APRIL, 2013
AMSTERDAM
1. WHAT WE LEARNED FROM THE ISSUE EXPERTS.
Climate Change Skepticism-- Sabine Niederer (researcher).
	
Climate Change Mitigation -- Walle Oppedijk van Veen (carbon trader)
& Joanna Cabello (Carbon Trade Watch).
Climate Change Adaptation --- Simon Rogers (Guardian Datablog).
2. HOW WE ESTABLISHED A DIALOGUE WITH ISSUE EXPERTS: LOGISTICS &
LESSONS LEARNED.
3. NEXT STEPS: HOW GET THE MAPS INTO THE CLIMATE CHANGE DEBATE.
1. WHAT WE LEARNED FROM THE ISSUE EXPERTS.
CLIMATE CHANGE SKEPTICISM
Researcher, Sabine Niederer.
She is...
Researcher at the University of Amsterdam studying climate skepticism
across spheres: web, news, blogs, Wikipedia.
What we learned...
She is interested in: What is the place and status of climate change skepti-
cism? Is it mainstream or fringe? How do skeptics resonate in scientific liter-
ature, on the web and on Wikipedia?
Skeptics are mainstream in the academic community but in the web sphere
there is a distance between the skeptics and the top of search engine results.
Climate change skeptics are skeptical of other issues as well (professional
skeptics).
Climate change skepticism can be country specific.
CLIMATE CHANGE SKEPTICISM :
MEETING THE NEEDS
Researcher, Sabine Niederer.
How does climate change skepticism compare across countries? -> “Presence of skeptics on the
Russian, German and Swedish webs”
Is the “twist” generalizable (across countries and across other media spaces where skeptics are
present)? --> “Reviewing the reviewers of climate change skepticism books on Amazon”
The eight major Russian climate change skeptics were queried using both Google and Yandex. The results
show that Google returns a relevant number of entretaiment urls, while Yandex outputs academic or edu-
cational results.
CLIMATE CHANGE MITIGATION.
Carbon trader, Walle Oppedijk van
Veen.
He is...
Consultant at Oil & Gas. Worked at a carbon trading desk.
Co-funded two companies to invest in sustainable projects with a car-
bon trading component and to develop rainforest conservation proj-
ects.
What we learned...
The carbon market is controversial and it is part of a debate. His pre-
senation title was: “The curious case of carbon trading. Simple and/or
complicated?”
The failure of carbon trading can be blamed on an ineffective market.
With a good economic incentive and stabler prices the market would
work: “The ‘where’ does not matter”.
Scandals: stolen carbon credits, VAT fraud, recycled CERs, from car-
bon as the ‘new thing’ to carbon ‘cowboys’.
Key terms of the controversy: over-allocation, localized power markets, failing
agreements post-Tokyo.
Analytical needs...
He was not aware of critiques of carbon trading that point towards social injustice.
CLIMATE CHANGE MITIGATION.
Carbon trader, Walle Oppedijk van
Veen.
What	
  went	
  wrong	
  
True	
  Scandals:	
  
•  Registry	
  breaches	
  and	
  security	
  issues	
  –	
  stolen	
  carbon	
  credits	
  
•  VAT	
   fraud:	
   tradi:onal	
   ‘VAT	
   carrousel’	
   in	
   a	
   new	
   market	
   with	
   instant	
  
delivery	
  
•  Boiler	
  rooms;	
  exploi:ng	
  the	
  knowledge	
  gap	
  in	
  the	
  investor	
  community	
  
•  ‘Recycled	
  CERs’	
  ;	
  CERs	
  handed	
  over	
  to	
  the	
  government	
  by	
  companies	
  
for	
  compliance	
  were	
  resold	
  by	
  governments	
  into	
  the	
  system	
  
	
  
All	
  this	
  received	
  lots	
  of	
  bad	
  press	
  (FT,	
  NYT,	
  WSJ).	
  From	
  carbon	
  as	
  the	
  ‘new	
  
new	
  thing’	
  to	
  ‘carbon	
  cowboys’	
  
Misfits	
  and	
  Structural	
  flaws	
  
CLIMATE CHANGE MITIGATION.
Carbon trader, Walle Oppedijk van
Veen.
CLIMATE CHANGE MITIGATION.
Carbon Trade Watch, Joanna Cabello
and Belen Balanya, Corporate Europe
Observatory.
She is...
Joanna works with Carbon Trade Watch.
What we learned...
The “where” does matter.
Corporate lobbying is an negative issue --- carbon trading is a subsidy for polluters.
Green energy is only produced by industries not communities. Local communities
are negativly affected, the damage goes beyond pollution.
“The carbon market is talked about as if it was the only option in town, this is the dis-
course they want to make you to believe. Why not reduce emission at the source? No
offset. Making companies reduce their own emission and not outsourcing it some-
where else. The solution is to make companies change their ways. Even more, the
resources needed to import green materials are sometimes more pricey than what is
saved.”
“Industrial lobbyists representing the largest polluters were highly reward-
ed during the process, as they got their pollution permits for free and largely
overallocated, while at the same time they could also use offset credits ac-
cording to lax restrictions decided by governments.”
Analytical needs...
They focus on awareness. They prepared a slide for us.
CLIMATE CHANGE MITIGATION.
Carbon Trade Watch, Joanna Cabello
and Belen Balanya, Corporate Europe
Observatory.
Slide extracted from Joanna Cabello’s presentation.
CLIMATE CHANGE MITIGATION.
Carbon Trade Watch, Joanna Cabello
and Belen Balanya, Corporate Europe Observatory.
CLIMATE CHANGE MITIGATION.
Carbon Trade Watch, Joanna Cabello
and Belen Balanya, Corporate Europe Observatory.
They wanted their messaging built into the map / reinforce their points.
Amateurish.
Different understandings of the web between the researchers and the stakeholders.
Render their interesting datasets on a mpa (may be externally sourced).
They had mapping needs not analytical needs.
Carbon trader has a blind spot (Southern issues). Carbon Trade Watch feels that the Southern
issues are so well known that there is no need to have them mapped.
CLIMATE CHANGE MITIGATION.
Carbon Trade Watch, Joanna Cabello
and Belen Balanya, Corporate Europe Observatory.
CLIMATE CHANGE ADAPTATION
The Guardian Datablog, Simon Rogers.
He is...
The founder and editor of the Guardian Datablog. Not a climate
change expert but the media is an important actor in the climate
change debate.
He is a mapper.
What we learned...
The Datablog obtains, edits and publishes datasets related to on-
going new stories, often accompanied by commentary and/or
graphical representations.
The Datablog’s main mission is to make datasets available to the
public.
On reading maps...
“Flat visualisations do well because they can be shared and downloaded and because people read
the news on their mobile devices.”
People spend on average 6 minutes on a Datablog graphic while Guardian articles get on average 1
minute of people’s attention.
“Most people won’t do anything with [the data]. The data that does best is the data that can be
compared and people can compare themselves to other people and make it personal.”
Bar charts and pie charts are a recommended graphical format in the media (although not in the
academic community).
CLIMATE CHANGE ADAPTATION
The Guardian Datablog, Simon Rogers.
On newsworthiness...
Timeliness: most often stories respond to breaking news and need to be produced really
quickly (the data needs to be published within a few hours from the release of the news)
Focus on a story: “The most important thing is that we tell stories”
Projects are reacting to an official claim or a rumour: fact-checking (also in long-term
investigative projects)
On types of data used...
“There is enough public data out there to answer most of our questions”
CLIMATE CHANGE ADAPTATION
The Guardian Datablog, Simon Rogers.
2. WAYS OF ESTABLISHING A DIALOGUE WITH ISSUE EXPERTS.
LOGISTICS & LESSONS LEARNED.
Logistics...
Invite issue experts to make a presentation about the state of affairs in their field. We ask them to
talk to us as if we were experts ourselves.
During the presentation we do careful notetaking. We make sure to capture the issue in their own
words and avoid translating them to our own. We want to capture the fine grain of how they de-
scribe their field.
We identify a set of analytical needs based on or inspired by their presentations and design a strate-
gy in order to meet them.
We invite the issue expert back, present our maps to them and receive feedback.
Lessons learned...
Maps have a specific function (e.g.: vizualize relations and make findings, create awareness and
make statements, be newsworthy).
Good maps can be shared easily (flat visualizations do better than interactives).
Maps have audiences. What is relevant to map depends on the audience.
For maps directed at a general audience (non-experts) a good strategy is to make them relatable and
personal.
The carbon trader has a blind spot (Southern issues). Carbon Trade Watch feels that the Southern
issues are so well known that there is no need to have them mapped.
It is important we understand what the issues experts think are issues. For example, for the
carbon trader issues are the scandals.
Researchers and stakeholders have different views of the web: for Carbon Trade Watch
it was a “click and see” web [amateurish]. They wanted their message built into and their
datasets rendered on a map.
3. NEXT STEPS.
Book sprint (in progress) - write up the projects into a book(let) about using the Web to map cli-
mate change existence and skepticism, mitigation and adaptation.
Guide students to form a communica­tion team and reach out to academics and issue professionals
to find opportunities to present their work.

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Emaps experts final

  • 1. Mapping With Others Working with climate change experts. DIGITAL METHODS INITIATIVE UNIVERSITY OF AMSTERDAM 4th EMAPS MEETING 16 APRIL, 2013 AMSTERDAM
  • 2. 1. WHAT WE LEARNED FROM THE ISSUE EXPERTS. Climate Change Skepticism-- Sabine Niederer (researcher). Climate Change Mitigation -- Walle Oppedijk van Veen (carbon trader) & Joanna Cabello (Carbon Trade Watch). Climate Change Adaptation --- Simon Rogers (Guardian Datablog). 2. HOW WE ESTABLISHED A DIALOGUE WITH ISSUE EXPERTS: LOGISTICS & LESSONS LEARNED. 3. NEXT STEPS: HOW GET THE MAPS INTO THE CLIMATE CHANGE DEBATE.
  • 3. 1. WHAT WE LEARNED FROM THE ISSUE EXPERTS.
  • 4. CLIMATE CHANGE SKEPTICISM Researcher, Sabine Niederer. She is... Researcher at the University of Amsterdam studying climate skepticism across spheres: web, news, blogs, Wikipedia. What we learned... She is interested in: What is the place and status of climate change skepti- cism? Is it mainstream or fringe? How do skeptics resonate in scientific liter- ature, on the web and on Wikipedia? Skeptics are mainstream in the academic community but in the web sphere there is a distance between the skeptics and the top of search engine results. Climate change skeptics are skeptical of other issues as well (professional skeptics). Climate change skepticism can be country specific.
  • 5. CLIMATE CHANGE SKEPTICISM : MEETING THE NEEDS Researcher, Sabine Niederer. How does climate change skepticism compare across countries? -> “Presence of skeptics on the Russian, German and Swedish webs” Is the “twist” generalizable (across countries and across other media spaces where skeptics are present)? --> “Reviewing the reviewers of climate change skepticism books on Amazon”
  • 6. The eight major Russian climate change skeptics were queried using both Google and Yandex. The results show that Google returns a relevant number of entretaiment urls, while Yandex outputs academic or edu- cational results.
  • 7.
  • 8. CLIMATE CHANGE MITIGATION. Carbon trader, Walle Oppedijk van Veen. He is... Consultant at Oil & Gas. Worked at a carbon trading desk. Co-funded two companies to invest in sustainable projects with a car- bon trading component and to develop rainforest conservation proj- ects. What we learned... The carbon market is controversial and it is part of a debate. His pre- senation title was: “The curious case of carbon trading. Simple and/or complicated?” The failure of carbon trading can be blamed on an ineffective market. With a good economic incentive and stabler prices the market would work: “The ‘where’ does not matter”. Scandals: stolen carbon credits, VAT fraud, recycled CERs, from car- bon as the ‘new thing’ to carbon ‘cowboys’.
  • 9. Key terms of the controversy: over-allocation, localized power markets, failing agreements post-Tokyo. Analytical needs... He was not aware of critiques of carbon trading that point towards social injustice. CLIMATE CHANGE MITIGATION. Carbon trader, Walle Oppedijk van Veen.
  • 10. What  went  wrong   True  Scandals:   •  Registry  breaches  and  security  issues  –  stolen  carbon  credits   •  VAT   fraud:   tradi:onal   ‘VAT   carrousel’   in   a   new   market   with   instant   delivery   •  Boiler  rooms;  exploi:ng  the  knowledge  gap  in  the  investor  community   •  ‘Recycled  CERs’  ;  CERs  handed  over  to  the  government  by  companies   for  compliance  were  resold  by  governments  into  the  system     All  this  received  lots  of  bad  press  (FT,  NYT,  WSJ).  From  carbon  as  the  ‘new   new  thing’  to  ‘carbon  cowboys’   Misfits  and  Structural  flaws   CLIMATE CHANGE MITIGATION. Carbon trader, Walle Oppedijk van Veen.
  • 11. CLIMATE CHANGE MITIGATION. Carbon Trade Watch, Joanna Cabello and Belen Balanya, Corporate Europe Observatory. She is... Joanna works with Carbon Trade Watch. What we learned... The “where” does matter. Corporate lobbying is an negative issue --- carbon trading is a subsidy for polluters. Green energy is only produced by industries not communities. Local communities are negativly affected, the damage goes beyond pollution. “The carbon market is talked about as if it was the only option in town, this is the dis- course they want to make you to believe. Why not reduce emission at the source? No offset. Making companies reduce their own emission and not outsourcing it some- where else. The solution is to make companies change their ways. Even more, the resources needed to import green materials are sometimes more pricey than what is saved.”
  • 12. “Industrial lobbyists representing the largest polluters were highly reward- ed during the process, as they got their pollution permits for free and largely overallocated, while at the same time they could also use offset credits ac- cording to lax restrictions decided by governments.” Analytical needs... They focus on awareness. They prepared a slide for us. CLIMATE CHANGE MITIGATION. Carbon Trade Watch, Joanna Cabello and Belen Balanya, Corporate Europe Observatory.
  • 13. Slide extracted from Joanna Cabello’s presentation. CLIMATE CHANGE MITIGATION. Carbon Trade Watch, Joanna Cabello and Belen Balanya, Corporate Europe Observatory.
  • 14. CLIMATE CHANGE MITIGATION. Carbon Trade Watch, Joanna Cabello and Belen Balanya, Corporate Europe Observatory.
  • 15. They wanted their messaging built into the map / reinforce their points. Amateurish. Different understandings of the web between the researchers and the stakeholders. Render their interesting datasets on a mpa (may be externally sourced). They had mapping needs not analytical needs. Carbon trader has a blind spot (Southern issues). Carbon Trade Watch feels that the Southern issues are so well known that there is no need to have them mapped. CLIMATE CHANGE MITIGATION. Carbon Trade Watch, Joanna Cabello and Belen Balanya, Corporate Europe Observatory.
  • 16. CLIMATE CHANGE ADAPTATION The Guardian Datablog, Simon Rogers. He is... The founder and editor of the Guardian Datablog. Not a climate change expert but the media is an important actor in the climate change debate. He is a mapper. What we learned... The Datablog obtains, edits and publishes datasets related to on- going new stories, often accompanied by commentary and/or graphical representations. The Datablog’s main mission is to make datasets available to the public.
  • 17. On reading maps... “Flat visualisations do well because they can be shared and downloaded and because people read the news on their mobile devices.” People spend on average 6 minutes on a Datablog graphic while Guardian articles get on average 1 minute of people’s attention. “Most people won’t do anything with [the data]. The data that does best is the data that can be compared and people can compare themselves to other people and make it personal.” Bar charts and pie charts are a recommended graphical format in the media (although not in the academic community). CLIMATE CHANGE ADAPTATION The Guardian Datablog, Simon Rogers.
  • 18. On newsworthiness... Timeliness: most often stories respond to breaking news and need to be produced really quickly (the data needs to be published within a few hours from the release of the news) Focus on a story: “The most important thing is that we tell stories” Projects are reacting to an official claim or a rumour: fact-checking (also in long-term investigative projects) On types of data used... “There is enough public data out there to answer most of our questions” CLIMATE CHANGE ADAPTATION The Guardian Datablog, Simon Rogers.
  • 19.
  • 20. 2. WAYS OF ESTABLISHING A DIALOGUE WITH ISSUE EXPERTS. LOGISTICS & LESSONS LEARNED.
  • 21. Logistics... Invite issue experts to make a presentation about the state of affairs in their field. We ask them to talk to us as if we were experts ourselves. During the presentation we do careful notetaking. We make sure to capture the issue in their own words and avoid translating them to our own. We want to capture the fine grain of how they de- scribe their field. We identify a set of analytical needs based on or inspired by their presentations and design a strate- gy in order to meet them. We invite the issue expert back, present our maps to them and receive feedback.
  • 22. Lessons learned... Maps have a specific function (e.g.: vizualize relations and make findings, create awareness and make statements, be newsworthy). Good maps can be shared easily (flat visualizations do better than interactives). Maps have audiences. What is relevant to map depends on the audience. For maps directed at a general audience (non-experts) a good strategy is to make them relatable and personal. The carbon trader has a blind spot (Southern issues). Carbon Trade Watch feels that the Southern issues are so well known that there is no need to have them mapped. It is important we understand what the issues experts think are issues. For example, for the carbon trader issues are the scandals. Researchers and stakeholders have different views of the web: for Carbon Trade Watch it was a “click and see” web [amateurish]. They wanted their message built into and their datasets rendered on a map.
  • 23. 3. NEXT STEPS. Book sprint (in progress) - write up the projects into a book(let) about using the Web to map cli- mate change existence and skepticism, mitigation and adaptation. Guide students to form a communica­tion team and reach out to academics and issue professionals to find opportunities to present their work.