E-marketing in Russian social media

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Natalia Koroleva

Russian social media for travel agencies

Negócios

E-marketing in russian social media Natalia Koroleva for Suomen matkailuorganisaatioiden yhdistys – Suoma ry September 2010

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1,5 billions Internet users in the World 50 000 000 Russian Internet users

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Every day 200 .000 new posts about 1 000 000 tweets (in Twitter.com) about 7 000 new blogs 450 000 comments on Liveinternet.ru и Livejournal.com There are more than 500 000 000 posts in Russian-language blogs

How do you use Internet? 70,8% internet users READ blogs 27,7% internet users OWN blogs

Russian top sites Livejournal.com Блоги@mail.ru http://blogs.mail.ru/ Liveinternet.ru Diary.ru Ya.ru Привет.ру http://blogs.privet.ru/ Blogger.com Youtube.com Rutube.ru Moikrug.ru Vkontakte.ru

Topics valuable for Russian tourists Travel stories ,travel photos Advises for travelers Hard advertising Geografical leader - Ukraine

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Blog search in russian http://blogs.yandex.ru/ http://blogsearch.google.com/

Canada invites you! Ролик на Youtube Смотрим видео

32000 views in 2 months ,[object Object]

How do they do it? Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation. The Canadian Tourism Commission can be found on the following social channels: Facebook - http://facebook.com/keepexploring Twitter - http://twitter.com/keep_exploring And website : http://www.canada.travel

Results QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW 45908 участников сообщества в Livejournal.com 2200 followers on Twitter INTERNET PROMOTION ONLY!

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5 steps to social media Start with monitoring Get involved in dialog Define the strategy Create your blog Generate content and social objects Promote

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E-marketing in Russian social media

1. E-marketing in russian social media Natalia Koroleva for Suomen matkailuorganisaatioiden yhdistys – Suoma ry September 2010

2. E-marketing ?..

5. 1,5 billions Internet users in the World 50 000 000 Russian Internet users

7. 18 000 000 internet-blogs in Russian

9. Every day 200 .000 new posts about 1 000 000 tweets (in Twitter.com) about 7 000 new blogs 450 000 comments on Liveinternet.ru и Livejournal.com There are more than 500 000 000 posts in Russian-language blogs

10. Why is it important for your business?

11. How do you use Internet? 70,8% internet users READ blogs 27,7% internet users OWN blogs

12. Some statistics 34% writes in blogs about their impressions on products and brands 32% believes bloggers, who writes about products and brands 55% believes people with detailed blog's profile

13. Russian top sites Livejournal.com Блоги@mail.ru http://blogs.mail.ru/ Liveinternet.ru Diary.ru Ya.ru Привет.ру http://blogs.privet.ru/ Blogger.com Youtube.com Rutube.ru Moikrug.ru Vkontakte.ru

14. Topics valuable for Russian tourists Travel stories ,travel photos Advises for travelers Hard advertising Geografical leader - Ukraine

15.

16.

17. Blog search in russian http://blogs.yandex.ru/ http://blogsearch.google.com/

18. ''Отпуск в Финляндии''

19. For comparison

20. For comparison

21. Success stories

22. Canada invites you! Ролик на Youtube Смотрим видео

23.

24. How do they do it? Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation. The Canadian Tourism Commission can be found on the following social channels: Facebook - http://facebook.com/keepexploring Twitter - http://twitter.com/keep_exploring And website : http://www.canada.travel

25. 14 594 ''Like'' on the Facebook

26. 2301 followers on Twitter

27. Cheaptrip

28. How do they do it?

29. Cheaptrip on Twitter

30. Results QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW 45908 участников сообщества в Livejournal.com 2200 followers on Twitter INTERNET PROMOTION ONLY!

31.

32.

33.

34.

35.

36. Social objects

37. Inspired by Iceland

38.

39. 5 steps to social media Start with monitoring Get involved in dialog Define the strategy Create your blog Generate content and social objects Promote

40.

E-marketing in Russian social media

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