1. GOOGLE
ADWORDS
G.O.M.C
BY:NASIR zAKKA.D
Nasirzakka@gmail.com
Google+@ Nasir Zakka
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BY:
Nasir Zakka

2. The Google Online Marketing Challenge is a unique
opportunity for students to experience and create online
marketing campaigns using Google AdWords and
Google+,With a $250 AdWords advertising budget
provided by Google, students develop and run an online
advertising campaign for a business or non-profit
organization over a three week period. The teams that
develop and communicate the most successful campaigns
win awesome prizes, including trips to Google offices.
2015 GOOGLE ONLINE MARKETING CHALLENGE
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3. Students also have the opportunity to participate in the optional Google+ Social
Media Marketing category by creating and managing a Google+ Page for their
clients over a five week period.
The Challenge is open to student teams of three to six members from
undergraduate or
graduate programs, regardless of their major. All students must register under a
verified faculty member, lecturer or instructor currently employed by an
accredited higher education institute.
2015 GOOGLE ONLINE MARKETING CHALLENGE
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4. ● Google Adwords Was launch in 2000
● Adwords offers pay per click(ppc) advertising for text,image and gadget
adverts on the web.
● Google introduced the click through rate (CTR) to measure adverts
relevance
○ Relevant ads generate clicks
○ Click generate revenue for google
● Adwords generate $21.5 billion revenue for google in 2008
● Now the dominant paid search platform
A Brief History Of Google Adwords
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5. ● Is a pay per click Advertising Service
● it is an online Advertising program that let you reach new customers and
grow your business
● is a Google advertising system in which advertiser bid on a certain
keywords in order for their clickable to appear in the google search result.
● it a advertising program that let you create awareness of your
business/company.
WHAT IS GOOGLE ADWORDS
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6. ● Search engine results page.
● search Network partners
such as Ask.com,Aol.myspace.com,yahoo answer.etc
● Content Network
○ it appear within the content of a web site/blog e.t.c
● Google Maps
● Mobile Networks.
WHERE DO GOOGLE AD DISPLAYED
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7. SEARCH ENGINE RESULTS
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8. SEARCH NETWORK PARTNER
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9. Content Network
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10. Google Maps
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11. ● you only pay when someone click on your advert
● your adverts have potential to reach a vast audience
● you can target your audience in many ways
● you are in control of your budget
● target the customers who are actively searching for the products or service
you sell
● it allow you chose where you what your ad to show up, e.g google
map.networking.,etc
what Can Ad Do for You
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12. ● www.google.com/adwords
● using your gmail account to create an Adwords account
● navigating the basic campaigns settings
● setting a budget.
How to Access/Create an Account
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13. ● Home:This contains your Account Snapshot page, an easy-to-read
summary of important account information.
● Campaigns:Here's where you'll spend most of your time when you're
managing your AdWords account. You can create and edit campaigns,
ads, keywords, and campaign settings.
● Opportunities: Find keyword, bid, and budget ideas that can help improve
your campaign performance.
NAVIGATION TABS.
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14. ● Tools and Analysis: Find account tools that will help you manage and
improve your account. Use advanced reporting tools to locate potential
issues and fix them before they become issues.
● Billing: Enter and change your billing details, see your entire billing
history, and print invoices.
● My account: Control your personal information, such as your sign-in
information and user preferences. If you choose to, you can use this tab to
invite a friend or colleague to manage your AdWords account.
NAVIGATION TABS
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