1. A Presentation by: Nasir Arain

2. • Henri Nestle was the founder of Nestle, born Heinrich Nestle on 10
August 1814 was a German who immigrated to Switzerland.
• established in 1866 by brothers George Page and Charles Page, and
Farine Lactée Henri Nestlé
• The company grew significantly during the First World War and again
following the Second World War, expanding its offerings beyond its
early condensed milk and infant formula products.
• The company has made a number of corporate acquisitions, including
Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Row tree
Mackintosh in 1988, and Gerber in 2007
• It has a secondary listing on Euronext. In 2011, Nestlé was listed No. 1
in the Fortune Global 500 as the world’s most profitable corporation.

4. In the 1860’s Henri nestle developed
the first condensed milk and cereal
based infant food ‘‘ FARINE LACTEE
HENRINESTLE’’
(a dry mixture of cow’s milk, sugar, wheat flour)

5. Logo of Nestle
The Nestlé logo was launched by Henri
Nestlé in 1868 on the basis of the meaning
of his name in German, i.e. little nest, and
of his family emblem.

6. o Nestle is a Swiss transnational food and drink company
headquartered in Vevey, Vaud, Switzerland.
o It is the largest food company in the world measured by
revenues, and ranked #72 on the Fortune Global 500 in
2014.
o 5th largest company of the world according to its turn over.
o Nestlé has 447 factories, operates in 194 countries, and
employs around 339,000 people.
o It is one of the main shareholders of L’Oreal, the world’s
largest cosmetics company.
o Offering more than 8500 brands and 10,000 products.
Nestle Worldwide

7. • Nestlé has over 8,000 brands with a wide range of
products across a number of market.
Sales per category in CHF
• 20.3 billion powdered and liquid beverages
• 16.7 billion milk products and ice cream
• 13.5 billion prepared dishes and cooking aids
• 13.1 billion nutrition and health science
• 11.3 billion pectcare
• 9.6 billion confectionery
• 6.9 billion water bottle
Products

9. Nestle in Pakistan
1. Nestlé has been serving Pakistani consumers since 1988
2. The Switzerland-based Nestlé SA, first acquired a 40% share in Milkpak Ltd.
3. 1990 the Sheikhupura factory starts the production of nestle NIDO milk powder
and cereals.
4. Headquartered in Lahore, the Company operates four production facilities. Two
of its factories in Sheikhupura and Kabirwala are multi product factories. One
factory in Islamabad and one in Karachi produce bottled water
5. Nestle have supply chain in all the cities of Pakistan.
6. Nestlé Pakistan now operates the biggest milk collection system in Pakistan,
Currently; Nestlé Pakistan collects milk from an estimated 190,000 farmers
spread over 146,000 sq Km’s in the province of Punjab and Sindh.

10. Competitors
• PepsiCo
• Kraft Foods
• Unilever
• Mars, Incorporated
• Sara Lee
• Cadbury
• Danone

11. SWAT Analysis
• Every company has their Strengths,
Weaknesses, Opportunities, and Threats that’s
what SWAT Analysis shows so let’s check out
the SWAT analysis of Nestle

12. Strengths
• Strength of Nestlé is the presence of its factories or
operations in almost every country in the world employing
around 283000 people. The sales values have touched CHF
109.9 billion, with a net profit of CHF 18.0 billion. Nestle has
recorded a financial growth even in times of recession by
promoting the sales of smaller and cheaper versions of
products in developing economies.

13. Weaknesses
• Nestlé do not have direct market outlets and this can be one
of the weaknesses as it can cause difference in profit made.
There another weakness is not having enough raw material
production units; they depend on either local raw material
producers or through other trade channels.

14. Opportunities
• Nestlé’s weakness of not having a direct outlet can be converted as an
opportunity by introduction of new direct outlets. The acquisition of
Cadburys for an example is an opportunity since they are one of the main
competitors for Nestlé. Setting up their personal farms and raw material
production units is an opportunity as it would reduce the cost for Nestlé.
By acquisitions Nestlé can enter the new market, which is easy through
already existing companies. Nestlé has great opportunities in a society
which is becoming more and more health conscious

15. Threats
• Their weakness of not having enough raw material production units
(which cause them to depend on other producers) and their dependency
on other producers can threaten to reduce the quality of products they
offer. The contamination of food products is a major threat to Nestlé in the
market. Intense competition in its market segments also possesses a
major challenge to Nestlé as its competitors are also trying to increasing
their product ranges which might make inroads into Nestlé's profit.

16. 60%
30%
10%
Pakistan Market Domination
Nestle
Unilever
Other
Nestle Dominating the market
targeting and covering 60% of
Market Shares

17. • Praise and thanks to “ALLAH” Almighty, the one testing us all at all
times and making decisions about what we don’t know and can’t know.
• The presentation being presented today is a result of efforts of our
class teacher. There are innumerous helping hands of him guided us on
our way. Making this presentation appeared to be a great experience
to me. It added a lot to my knowledge.
• Though words are inadequate in offering thanks to our teacher but we
owe our profound gratitude to Sir Danish Memon for stimulating our
creative abilities by assigning this project to us and for her able
guidance and useful suggestions, which helped us in completing the
project in time. Whatever we have learnt from him is no doubt added
colossal amount to our account of knowledge.

18. The End