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Best of TATA CRUCIBLE
Ravi Handa & Avinash Maurya
A selection of 421 questions from Tata Crucible Business
Quiz – Corporate from the years 2006 to 2009
MAURYA LEAR NING Pvt. Ltd.
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VIDEOS
DOUBT CLEARING
CONTENT DEVELOPMENT
Articles / Books / Questions on Math,
General Knowledge, Group Discussion (GD)
& Personal Interviews (PI)
LIVE EVENTS
Quizzes for corporates, schools, colleges
and clubs.
WHAT WE DO?
The pool of 50 videos on our
website covers the entire Math
syllabus for MBA Entrance Exams
(CAT/ XAT / MAT and others)
[Absolutely FREE !! ]
Get your doubts clarified on our
forum by expert Math / DI / LR
faculties.
[Absolutely FREE !!]
>>Click on the topics to visit their respective webpage<<
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Very neat work and well segmented.
I am sure this will come handy for
all those who do not have a copy of
the Crucible books. Truly appreciate
your passion for quizzing and
Crucible in particular.
Giri (Pick Brain)
QM – Tata Crucible
I managed to land up in the Mumbai
regional finals of the Tata Crucible (’10)
and I have your brilliant compilation to
thank for. For a noob like me, your
e-book was a godsend as a one-stop
shop for crucible material. In fact, your
book's popularity is quite wide spread
because one enterprising candidate
had taken its printout and brought it
along in hope of cracking the prelims!
Thanks again, and may the force be
with you!
Awesome content!
I am truly amazed by what you
have done for the quizzing
fraternity. A BIG Thank You !
Commendable effort buddy. I am sure it must
have taken an awful lot of time to compile
them and publish. I can understand the labor
gone into it as I am a TC finalist at Hyderabad
this year and spend some time trawling the
net for fundaes!
Sidhartha
Niraj Agarwal
Ankur Jindal Raghuram Rallapalli
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Tata Crucible does not need any introduction to the quizzing community in India. As far as the quality
of the quiz and the hoopla surrounding the event is concerned, people have different opinions. As a
matter of fact even both of us have contrasting views regarding Tata Crucible, its content and various
issues. However, the one fact that both of us do agree upon is, that it is a quiz followed closely by many
quizzers.
We went around looking for a set of questions which have been asked in Crucible but the best we could
find was on Nair’s site. Although the collection is quite comprehensive, a large number of questions are
now outdated. Giri has the tendency to ask quite a few questions on current affairs, which we
appreciate, but current affairs of 2007 are not relevant in 2010 or 2020. Also, some quiz bloggers had
posted questions of their cities from memory hence some were without answers, erroneous or ill
framed. So, we decided to take care of these problems and set out with a task to make a database of
questions from Tata Crucible which are relevant today and will be relevant even in 2020, if Tata Crucible
lasts that long. We sure hope it does. 
In this document you would find a set of 421 questions** which have been asked in Tata Crucible
Corporate Editions over the years 2006 to 2009. For the list of cities covered have a look at the table
given below:
CityYears 2009 2008 2007 2006
Ahemdabad  


Bangalore    
Bhubneshwar    
Chandigarh    
Chennai    
Cochin    
Coimbatore    
Delhi    
Goa  


Hyderabad    
Indore    
Jaipur    
Jamshedpur 

 
Kochi    
Kolkata    
Lucknow


 Mumbai    
Pune    
Ranchi    
FINALS    
We hope that you find this compilation helpful.
Also, feel free to contact us for – whatever you think you should contact us for. Our contact details are
given at the end of the ebook.
Cheers,
Ravi Handa
Avinash Maurya
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Level – 1
This set contains 251 questions of moderate level of difficulty. Most of these
questions were asked in the prelim round of Tata Crucible over the years.
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1. What is the title of Colonel Harland Sanders’ autobiography?
2. FACUNDO DA ______ gave the world which Brand?
3. Which company's name is derived from Voice Data & Phone?
4. Which airlines parent company is called Interglobe Airlines?
5. Which entertainment company publishes an annual report called 'KIDSENSE'?
6. Which beverage giant gives out 'Wodruff Awards' annually?
7. Which Microsoft hardware product, launched in 2000, was created by Seamus Blackley and Kevin
Bachus ?
8. "Interpret the world" is the tagline of which magazine?
9. Which brand of tea is named after its founders Mallik and Dilhan?
10. What is Bacon mail?
Answers:
1. Finger Lickin' Good 2. Bacardi 3. Vodafone 4. Indigo
5. Disney 6. Coca Cola 7. XBOX 8. The Economist 9.Dilmah Tea
10. Mail for which you have subscribed but get filtered as SPAM.
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11. Which Hasbro toy line, manufactured by Takara Tomy, is divided into heroic autobots and evil
decepticones?
12. Which R&D organisation started Projects Garuda, Setu, Veda, Vyasa, Vidwan, Vidur?
13. Who authored the book, “India: From Midnight to the Millennium” in 1997?
14. Which Padma Vibhushan awardee was the editor of Fortune magazine from 1943-48?
15. If Michelle Obama is one of the two US first ladies to feature on the cover of Vogue, name the other
one?
16. Which US director agreed to an out of court 5 Million dollar settlement with an apparel company for
using his picture in their ads?
17. Prestige pressure cooker and Kohinoor condom belongs to which company?
18. “A Double Tall Tale of Caffeine, Commerce, and Culture” book is on which organisation?
19. Leaden hall Street in the City of London in England was the headquarters of which organisation in 1729?
20. What did William Ramsay create which is now popularly used as an advertising tool?
Answers:
11. Transformers 12. Centre for Development of Advanced Computing (C-DAC)
13. Shashi Tharoor 14. John Kenneth Galbraith 15. Hillary Clinton
16. Woody Allen 17. TTK 18. Starbucks 19. East India Company
20. Neon Glow Sign Board
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21. At the request of Mohd Ali Jinnah this person started the building ship ports/shipping industry?
22. Virginia House is the headquarter of which company?
23. What did Robert Wood create after getting inspired by a speech by antisepsis advocate Joseph joined
brothers James Wood and Edward Mead?
24. Which Company has a logo called Joe and the ad line - “Change your body, Change your life”?
25. The Italian company Barilla is the world’s largest maker of what?
26. The Indian arm of which company traces its history to the accounting practice of Marc Merengue and
W.A.Brown in Calcutta in 19th century?
27. In food and FMCG category marketing, what is LUP?
28. The Codex Leicester (also briefly known as Codex Hammer) is a collection of largely scientific writings by
Leonardo da Vinci. Who purchased it in 1994 for 30.8 Million $ making it the costliest book ever?
29. Born at 10, Downing Street, London. He is the second son of Prime Minister Fredrick John Robinson. He
was an authority in Self and Local governance. Who is this, in whose name a landmark stands at
Chennai?
30. What was founded by Narayana Ranga Rao in 1948 as “Mysore Products and General Trading Company”
producing soap nut, turmeric and agarbathis, its presence in 40 countries.?
Answers:
21. Walchand Hirachand 22. ITC 23. Johnson & Johnson 24. Gold’s Gym
25. Pasta 26. Price Waterhouse Coopers 27. Low Unit Packaging
28. Bill Gates 29. Lord Rippon 30. Cycle Brand
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31. Which company did Dominic Chacko Kizhakemuri create in 1974?
32. What is Tilaknagar Industries most famous brand?
33. Which product appears on the International space station menu, was created by Edward McIllhyney?
34. Expand TAN as in taxation term?
35. Which brand of Bosch, started with the name that means or is "Ideal”?
36. Name of which Cookie Brand is also a slang for a Black who acts or thinks like a White because of its
black exterior and becomes white as you go inside?
37. What term was given by Lou Montalli in 1994 of Netscape communications which is also a food items?
38. From 1990 until 1996, which brand used geographic, such as Africa, Alaska, Java, Nevada, and Inca to
name its variants?
39. Which brand of clocks was started by O.R.Patel, Jaysukh Patel and Manubhai Patel?
40. Which Game is also known as Literati, Alfapet, Skip-A-Cross, Spelofun, Palabras Cruzadas?
Answers:
31. D C Books 32. Indian-Made Foreign Liquor (IMFL) 33. Tabasco sauce
34. TAN or Tax Deduction and Collection Account Number is a 10 digit alpha numeric number required to be
obtained by all persons who are responsible for deducting or collecting tax.
35. Blaupunkt 36. Oreo 37. Cookies 38. Axe deodorant
39. Ajanta clocks 40. Scrabble
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41. The film’s Adina’s deck, Odd Girl Out and Shredderman Rules create awareness about which internet
phenomenon?
42. Which Grammy winner owns Destino, Southern Hospitality and tequila 901?
43. Whose authored "Identity and Violence - The Illusion of Destiny"?
44. What annual prize is given at Sundance Film Festival for movies that focuses on science or technology as
a theme, or depicts a scientist, engineer, or mathematician as a major character?
45. Which publication aims "to take part in a severe contest between intelligence, which presses forward,
and an unworthy, timid ignorance obstructing our progress."?
46. Which airlines name means ‘united’ and has different classes like diamond, coral, and pearl?
47. Which bubblegum belongs to “Topps Company” and is packaged in red, white and blue colors?
48. Which manufacturer of steel barrels started in Kolkata was founded by two Scotmen - George Stephen
Balmer and Alexander Lawrie?
49. Complete the quote by Harry Truman ‘Its …… when your neighbour loses his job, its ……. when you lose
your job’?
50. ‘A Space’ – in Facebook is a social networking site for which category of people?
Answers:
41. Cyber Ragging 42. Justin Timberlake 43. Amartya Sen
44. Alfred Sloan 45. The Economist 46. Etihad Airlines
47. Bazooka 48. Balmer Lawrie & Co. Ltd 49. Recession, Depression
50. Espionages / Spies
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51. Which automobile manufacturer also produces high-end accessories like the P9521 mobile phones & the
P8400 sun-glasses?
52. What did Alexander McRae start as the McRae Hosiery Co.?
53. Which consulting major has a networking platform called D-Street?
54. The book From Bankruptcy to Billions by Sudhir Kumar & Shagun Mehrotra is the story of the
turnaround of which Indian organization?
55. What was created for the German Army due to petrol shortages in World War I and became very
popular in rural India?
56. Which computer industry billionaire owns Valley Crest Companies, Americas largest landscaping firm?
57. Who said, “Keeping liquidity and not investing in low market is like saving up for sex in old age"?
58. Which MNC is nicknamed "The Big Australian "?
59. Which management guru said “Today’s problems come from yesterday’s solutions"?
60. Which maverick tycoon was briefly given the post of "litter Tsar" by Margaret Thatcher charged with
"keeping Britain tidy"?
Answers:
51. Porsche 52. Speedo 53. Deloitte 54. The Indian Railways
55. Paraffin 56. Michael Dell 57. Warren Buffet 58. BHP Billiton
59. Peter Senge 60. Richard Branson
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61. Founded by W.S.Borne in 1791, which is world’s oldest Sunday newspaper?
62. Which multiplex chain has in house food and beverage counter called Refuel?
63. Which is India’s first company to sponsor a car in the NASCAR Nationwide Series?
64. Which company began its Indian operations in 1928, closed down in 1959 and returned in 1994 with a
JV with CK Birla group?
65. Whar was first introduced in USA during 1930 depression by Albert an unemployed architect?
66. “Billion Beats” is an e-newspaper started by which famous Indian?
67. The book “Against all Odds” was about which Japanese giant?
68. Olivero Toscani, an Italian photographer, is famous for designing controversial advertising campaigns for
which brand?
69. What was invented by Lawrence and Lambert and it is now available in flavours like mint and citrus?
70. Which company was founded in Mumbai in 1938 by two Danish engineers, Henning Holck-_____ and
Soren Kristian ______?
Answers:
61. The Observer 62. Inox 63. Mahindra and Mahindra 64. General Motors
65. Scrabble 66. APJ Abdul Kalam 67. Toyota 68. United Colors of Benetton
69. Listerine 70. Larsen & Toubro
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71. Which management guru of Indian origin has emerged as the most influential management guru in
recent times of recession?
72. In which landmark building is the restaurants XEX, Diamond tony & Shin Yeh located?
73. Which landmark was designed by David Rockwell of the Rockwell group & is now owned by the CIM
group?
74. Who authored Rationality & Freedom?
75. Which Actor joined Hindi service of BBC in 1939 after taking the blessings of Mahatma Gandhi?
76. Shepton Dash, Fernville Lord Digby and Gambit are the names of which brands mascots?
77. Identify the company which divides its values into Engaging you, Achieving Together, Passion for
Innvovation, Very Human?
78. Which foundation runs four high level awards in the field of literature, the Saraswati Samman, Vyas
Samman, Bihari Puraskar and Vachaspati Puraskar?
79. MIT professor, Dr. Y. W. Lee invested his life savings in which company in 1964?
80. The logo of which company, started by Joseph Cyril Bamsford, is off-set at 18 degrees from the
horizontal and 22 degrees from the vertical? The company makes yellow-and-black engineering vehicles.
Answers:
71. Ram Charan 72. Taipei 101 73. Kodak Theater 74. Amartya Sen
75. Balraj Sahini 76. Dulux; they all are the names of Dulux dogs 77.Nokia
78. KK Birla Foundation 79. Bose Corp. 80. JCB
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81. Which management guru severed in the United States Navy, worked in White House and authored Re-
imagine! Business Excellence in a Disruptive Age?
82. Which American public corporation’s data centre is located at Area 71?
83. He argued “if people take full accountability of taxes, they can reduce the burden of government.”
Ronald Reagen was greatly inspired by this economist. Identify?
84. What was invented by 29 yr old Felix in 1899 when working in a chemical factory?
85. For which brand of champagne did Sir Winston Churchill famously say "In victory, deserve it. In defeat,
need it!"?
86. This company was originally founded as Shokosha Watch Research Institute in 1918 and currently
known as the manufacturer of CINCOM precision lathe machine tools and what else?
87. Who, in one of his flirtations with journalism started the 'Asian Travel Writers Association' with two of
his friends in 1982 to promote Indian writing on travel and tourism?
88. Planet Waves is a brand of wine available in Europe. It is the signature label of which Music icon?
89. Who in 1936 published a book called “The General Theory of Employment, Interest and Money”?
90. Which company was started as a shipping firm by Yataro Iwasaki in 1870?
Answers:
81. Tom Peters 82.Wal-Mart 83.David Ricardo 84.Aspirin 85.Pol Roger
86. CITIZEN watches 87. Dewang Mehta 88. Bob Dylan
89. John Maynard Keynes 90. Mitsubishi
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91. Finish the advertising slogan “Don’t just book it, _______ ____ it!”?
92. Which company was founded as the Swallow Sidecar Company in 1922?
93. What is Istituto per le Opere di Religione commonly known as?
94. NetWeaver is a product from which IT Giant?
95. Which company founded by Ralph Roberts and Daniel Aaron in 1963 gets its name from the words
"Communication" and "Broadcast"?
96. Which brand was advertised with the slogan "You will wonder where the Yellow went" in the 60's and
70's? –
97. In 1922, which car became the first to sell over a million units?
98. A manufacturer of high performance sports cars based in a small Italian village of Sant’Agata Bolognese
near Bologna. This company was founded in 1963 by Ferrucio ___________. Name this company.
99. Dilip Kalra founded which successful Indian travel company?
100. The Priceless campaign of Master Card was envisioned by which ad agency?
Answers:
91. Thomas Cook 92. Jaguar 93. The Vatican Bank. The name translates to Institute for Works of
Religion.
94. SAP 95. Comcast 96. Pepsodent 97. Ford Model-T
98. Lamborghini 99. Make My Trip 100. McCann Eriksson
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101. Name the famous strategist who has also written the following books – “The Next Global Stage”, “The
Mind of Strategist” and “The Borderless World” among others.
102. What are the 4 Ps of marketing – Product, Price, Promotion, Place collectively known as?
103. Originated from a force of Special Agents created on July 26, 1908, by Attorney General Charles Joseph
Bonaparte during the presidency of Theodore Roosevelt. At first it was named the Bureau of
Investigation (BOI.
104. Jeff Johnson and Steve Prefontaine were the first to be associated with which brand?
105. Who is the president on 1$ US note?
106. Yasui Sewing Machine Co., a company that sold and repaired sewing machines, was established in 1908
by Kanekichi Yasui, the father of the founders of?
107. What was created in 1929 by County Chemicals at the Chemico Works in Bradford Street, Birmingham,
England?
108. Sameer Gehlaut, IIT D graduate, is the founder and chairman of which online trading firm?
109. Who wrote the popular trilogy on economics, American Capitalism (1952., The Affluent Society (1958.,
and The New Industrial State (1967.?
110. Tailwinds is the parent company of which airline?
Answers:
101. Kenichi Omahe 102. Marketing Mix 103. FBI
104.Nike. Jeff was the first full time employee and Steve was the first track star to endorse it.
105. George Washington 106. Brother 107. Brylcreem
108. India Bulls 109. John Kenneth Galbraith 110. Jet Airways
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111. Which is the world’s most expensive spice by weight?
112. Danjaq, LLC is the holding company responsible for the copyright and trademarks to the characters,
elements, and other material related to what?
113. “Business as unusual” is the autobiography of which business lady?
114. Whose final book published in 1993 was titled 'The New Economics for Industry, Government and
Education'?
115. It was the production of which substance that really kick-started Pfizer's growth in the 1880s?
116. Who wrote, “My years at General Motors”?
117. The 24 signatories to which document were known as “Founding and subsequent fathers”?
118. The retail outlets for what are known as “Scoop Shops”?
119. Santhosh George Kulangara, MD of Labour India Publications is the first Indian to do what?
120. Which brand currently owned by Insight Pharmaceuticals is colloquially known as “Hari Patti”?
Answers:
111. Saffron 112. James Bond 113. Anita Roddick (Body Shop)
114. Edward Demming 115. Citric Acid 116. Alfred Sloan
117. Buttonwood Agreement on May 17, 1792. It led to formation of NYSE.
118. Ben and Jerry’s 119. Space Tourist 120.Anacin
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121. What was surpassed as the world’s tallest structure by Chrysler Building on May 28, 1930 when it added
a spire?
122. Old Monk, world’s third largest Rum selling brand and the biggest IMFL brand, is produced by which
company?
123. Who manufactured the first fluoride containing toothpaste in 1955 called CREST?
124. Agilent is a company which designs and manufactures electronic and bio-analytical measurement
instruments and equipment for measurement and evaluation. It is a successor of which company’s
engineering division?
125. Which insurance company has a mirror, arrow and serpent in their logo?
126. Otto Beisheim is a German businessman and founder of?
127. In 2003, Phillip Morris renamed itself to?
128. The Discover Card is a major credit card, issued primarily in the United States. Who first launched it?
129. Who is the world’s largest digital camera maker?
130. Which brand means destiny in Latin?
Answers:
121. Eiffel Tower (Empire State Building beat Chrysler 11 months later)
122. Mohan Meakin 123. Proctor and Gamble 124. Hewlett Packard
125. Prudential 126. Metro 127. Altria 128. Sears
129. Nokia 130. Lotto
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131. Which company's chairman is Arthur Ochs Sulzberger Jr., whose family has controlled the paper since
1896?
132. What is now featured on the Nepali Rupee notes?
133. Who had served as President of the Board of Trade in UK in 1908?
134. Which Indian conglomerate has the in-house magazine called Namaste?
135. What term first appeared in the book, “Mathematics and the imagination”?
136. Which book on competition theory was inspired by Ronald Reagen’s policy?
137. HMH Publishing Co. was created in 1953 for what purpose?
138. What started when in 1826. The Duke of Savoy gave his permission to start bottling water from the
spring?
139. Founded in 1896 by Fritz Hoffmann, the company was early on known for producing various vitamin
preparations and derivatives. Which company?
140. Calisto Tanzi founded which Italian company as a 22 year old dropout?
Answers:
131. New York Times 132. Mt. Everest (It replaced King Gyanendra’s image)
133. Winston Churchill 134. ITC 135. Googol
136. Michael Porter’s Competetive Advantage of Nations
137. To publish Playboy 138. Evian Mineral Water
139. Roche (Swiss Pharma Giant) 140. Parmalat
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141. Name of which brand in Indonesian translates to “Salt Warehouse”?
142. Who is the CEO of Dynamatic Aerospace?
143. Expand NOIDA.
144. “You press the button, we do the rest” adline for?
145. This term was first coined by Sir Walter Scott in his famous novel 'Ivanhoe'. It is widely used in business
and journalism these days. What is it?
146. Who is the author of the book, “Confessions of a Swadeshi Reformer”?
147. Who began his business career by publishing a weekly magazine 'TV week' at the Southdown Press in
Melbourne in 1956?
148. Which famous pharmaceutical company was formerly known as 'American Home Products'?
149. Which Hong Kong based apparel company has the tagline, “Color our world”?
150. 4810 is a recurring theme in products of which company?
Answers:
141. Gudang Garam 142. Rakesh Sharma 143. New Okhla Industrial Development Authority
144. Kodak 145. Freelancer 146. Yashwant Sinha 147. Rupert Murdoch
148. Wyeth (Now it is owned by Pfizer) 149. Bossini 150. Mont. Blanc
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151. If it is the Big Mac index for Mc Donalds, what is it for Starbucks?
152. Bottled for business: the less gassy guide to entrepreneurship is a book by?
153. Who inspired Barbie's Wild Concert Tour Fashions line of dolls?
154. In 1986, Body Shop formed an alliance with Green Peace to campaign for safety of which creature?
155. Which company owns currently the trademark “Eau De Cologne”?
156. For whom did IBM build Harvard Mark I, first large scale automatic digital computer in US?
157. Which private firm was the first to report Abraham Lincoln's death in Europe?
158. “Successful habits of visionary companies” is the tagline of which book by Jim Collins?
159. Ezra Cornell and Hiram Sibley were financers to Samuel Morse’s telegraphic experiments. They founded
which company in 1857?
160. “Facts of life” is a book which gives basic, clearly-expressed advice about child health. Who publishes it?
Answers:
151. Tall Latte Index 152. Karan Billimoria (Cobra beer) 153. Madonna
154. Whales 155. Procter and Gamble 156. US Navy
157. Reuters 158. Built to Last 159. Western Union 160. UNICEF
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161. Which corporate entity is the largest shareholder in Exxon Mobil?
162. With which watch making company would you associate Calvin Klein jewellery?
163. Which brand of instant tea and coffee shares its name with a state in the US?
164. Which company’s logo is often referred to as the Hexagon?
165. Which communication company was founded by the founders of the peer to peer sharing network
Kazaa?
166. He was born to Florence Spellman, an unwed mother at the age of 17. His adoptive father was a Jew
who came from Ellis Island. Name this business tycoon.
167. Which hotel occupies the first 37 floors of Burj Khalifa?
168. Which famous economist once said, “There is no art which one government learns of another fast than
that of draining money from the pockets of the people”?
169. Which Japanese company’s name literally means “The Rising Sun”?
170. In 1853, Compende General d'Eaux was licensed to bottle and market mineral water. How is the
company now known?
Answers:
161. Barclays 162. Swatch 163. Georgia 164. HSBC 165. Skype
166. Larry Ellison of Oracle 167. Armani 168. Adam Smith
169. Hitachi 170. Vivendi
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171. In one of his books, Dom Moraes defined a character called Bodke which means 'somebody who walks
with long strides. How is this family known as today?
172. Jean-Baptiste Say coined which word first in about 1800 meaning "one who undertakes an enterprise”?
173. Which word comes from the roman term meaning “cooked twice”?
174. Which legendary CEO owns a restaurant chain called Koo Koo Roo?
175. What is the best known tenet of the Salic law?
176. When first invented it was called the “Pappin’s Digester”. How do we know it today?
177. Which international voluntary organization was founded by the present French minister for foreign
affairs Bernard Kouchner?
178. Which Indian was the richest man in the world in 1937 and appeared on the cover of Time magazine?
179. Which Indian fashion designers said 'We don’t make garments, we make heirlooms'?
180. Which Hollywood superstar owns a production house called Play Tone?
Answers:
171. Dempo 172. Entrepreneur 173. Biscuit 174. Lee Iacocca
175. Excluding females from the inheritance of a throne or fief.
176. Pressure Cooker 177. Doctors without borders 178. Nizam of Hyderabad
179. Abu Jani and Sandeep Khosla 180. Tom Hanks
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181. Which management guru explained Synergy as 2+2 = 5?
182. Which media conglomerate did Lowry Mays and Red McCombs found in 1972 and focuses only on
radio?
183. Which Indian film director, who owns Shayadri films, once worked as an ad executive for Lintas?
184. Whose quote, “Roti, Kapda, Makaan, Bijli and Bandwidth”?
185. Ad campaign for what, “Separate Men from Boys, not from Girls. Strike Now!”
186. What was the theme for the Tom Perkins book, “Mine’s bigger”
187. In which legendary campaign did American character actress ” Clare Peller” at the age of 81 acted in
1984..”Where is the Beef”?
188. Complete the quote by Ted Turner, “Early to bed, early to rise – work like hell and _______”
189. What was first published on Oct 19, 1918 in New York Globe which is now owned by Jim Pattison
Group?
190. Who said “There is nothing so useless as doing efficiently that which should not be done at all” ?
Answers:
181. Igor Ansoff 182. Clear Channel Communications 183. Shyam Benegal
184. Devang Mehta 185. Lucky Strike 186. Building a yatch
187. Wendy’s 188. Advertise 189. Ripley’s Believe It or Not
190. Peter Drucker
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191. Listed as VED on LSE, this Indian metal giant is named after the mother of its founder?
192. Which airline company headed by Gopal Goyal is named after his father and son?
193. From Mediocristan to Extremistan – and Back is a chapter in which book?
194. In personal care business F&F industry supplies the essential ingredients for making perfume. If one F
stands for Flavour, what does the other one stand for?
195. Which departmental store was started as “The Golden Rule” and its current slogan is “Everyday
Matters”?
196. Which popular skin care brand was invented by Ivan Combe in 1950 and contains Benzoyl Peroxide,
Triclosan and salicylic acid?
197. What is symbolic expression in Sanskrit known as?
198. Who left Motorola to join Cisco as a CTO?
199. Till 2008, which company used to market Top Ramen in India?
200. Which company is known as the "Time-maker" and its name means exquisite, minute, Success in
Japanese?
Answer:
191. Vedanta 192. Murli Dhar Lakh Ram 193. Black Swan by Nicholas Taleb
194. Fragrance 195. J. C. Penny 196. Clearsil 197. Mudra
198. Padmasree Warrior (Probably Indian with highest number of twitter followers above Big B, Tharoor, SRK,
Sachin, etc.
199. Marico 200. Seiko
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201. Which American Business woman said "First god, Second family, Third My Ashes”?
202. Ivar Coulson, a soda jerk for a Walgreen's drug store, invented what in 1922 and called it Malt?
203. Which company was in the business of making Japanese aircrafts in World War 2 and is now famous in
the automobile sector?
204. “Local roots global reach” is the tagline of which French brewery?
205. In tire industry, what are OTR tires?
206. In the moving and packaging industry, what is PBOs?
207. What was the old name of Legend Computers?
208. The importance of money flows from it being a link between the present and the future. – Which
famous economist’s quote?
209. Which group owns the Necker Islands, a holiday destination for couples?
210. What was the first mobile by Motorola?
Answer:
201. Mary Kay Ashe 202. Milkshakes 203. Mitsubishi 204. Pernord Ricard
205. Off the road 206. Packed by owner 207. Lenovo
208. John Maynard Keynes 209. Virgin 210. Dynatac
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211. What is a reverse merger?
212. What is the 419 Fraud?
213. Which American Shoe Company is named after a corn dish used to feed pet dogs?
214. The motto for which organization is "nullius in verba", is Latin for "Take nobody's word for it"?
215. Which term used in trade union negotiations was coined by Beatrice Webb in 19th century?
216. Along with Prof. Krishnan, who authored “The New Age of Innovation”?
217. Who wrote the words ''Satisfaction Guaranteed'' on the first Wal-Mart sign and said that they were the
two most important words of his life
218. Which group owns the retail brands Food World, Books & Beyond and Music World?
219. Which non-government, not-for-profit, industry-led and industry-managed organization was set up as
Engineering and Iron Trades Association (EITA. in 1885?
220. What was accidentally invented by Roy Plunkett of Kinetic Chemicals, later acquired by Dupont, in New
Jersey in 1938?
Answers:
211. A listed company acquiring an unlisted company which automatically ends up listing the unlisted company
212. Nigerian Email Scam 213. Hush Puppies 224. Royal Society of London
215. Collective Bargaining 216. C K Prahalad 217. Sam Walton
218. RPG 219. Confederation of Indian Industry (CII. 220. Teflon
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221. Which company has the rotating propeller logo and was earlier in the aircraft business?
222. Which brand gets its name from the Japanese god of mercy?
223. Cash Cow and the growth share matrix are ideas by which company?
224. Which product first made by Joseph Lawrence & Jordon Lambert as a medicine in 1879 is now available
in flavors like original, fresh, cool mint, natural?
225. Which brand, currently owned by Wrigleys, that has existed since the turn of 19th century used the
slogan "The Original Celebrated Curiously Strong (insert flavour here. Mints" for a number of years?
226. What was co-invented in 1965 by Donald L. Elbert, James M. Faria, and Robert T. Wright, employees of
Monsanto Company and sold under the brand name Chemgrass?
227. Which Ludhiana based company owns the brand Monte Carlo for woolen wear?
228. About what did Indira Gandhi say in 1975 "a Government organ, it is going to remain a Government
organ”?
229. In technical parlance of commercial dishwashers what is PPH?
230. Which political party adopted the bicycle as its political symbol after a survey showed the bicycle as a
very important tool in the rural areas?
Answers:
221. BMW 222. Canon from Kwanon 223.BCG 224. Listerine
225. Altoid 226. Astro Turf 227. Oswal 228. All India Radio
229. Plates Per Hour 230. Telugu Desham
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231. Who said, “Be the change you want to see”?
232. The term was coined by Sher Shah Suri & used by subsequent mughal emperors for a silver coin which
was used as currency?
233. Which certification denotes that child labour has not been used in the manufacture of carpets?
234. Which car was also known as the Fiat Millecento in Italy?
235. What came into existence on November 29, 1945 as Bachraj Trading Corporation Private Limited?
236. Which company started as Haloid Corporation?
237. What started as International Bank for Development and Reconstruction?
238. Which character debuted in Le Petit Vingtième on 10 January 1929?
239. Where in India would you find vehicles registered under the code DD?
240. "Tel Bhavan" is the corporate headquarter of which Indian PSU in Dehradun?
Answers:
231. Gandhi 232. Rupiyah (Rupee is derived from it) 233. Rugmark
234. Premiere Padmini 235. Bajaj Auto 236. Xerox 237. World Bank
238. Tintin 239. Daman and Diu 240. ONGC
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241. Which Sports Goods Company owns the range of products under the name Ballistic, Stealth, Atomic and
Velocity?
242. In 1952 what did Time describe as a "short-lived satirical pulp"?
243. Which historical novelist and poet is featured on notes issued by Bank of Scotland?
244. Which journal was first published & edited by Norman Lockyer in Britian?
245. Which private equity firm founded by Peter Peterson and Stephen Schwarzman in 1985 has the name,
which is a cryptogram of the founders’ names?
246. The invention of what has been attributed to Chapel S. Carter, son of a Connecticut Baptist church
deacon, in the year 1896?
247. What was founded by Curtis Priem(ex-SUN engineer., Chris Malachowsky(ex-SUN engineer.& Jen Hsun
Huang(ex-AMD. in 1993?
248. It started when companies belonging to four prominent business groups - Tatas, Khataus, Killick Nixon
and F E Dinshaw groups got together in 1936?
249. What first appeared in the UK market in 1968 with the suffix Ultra? In the 90s it was reformulated as
Futur.
250. What was constructed by engineer Wilson Greatbatch entered use in humans from April 1960 following
extensive animal testing?
251. Harrah's Entertainment, Inc founded on October 30, 1937 as a small bingo parlor in Nevada operated by
William F. Harrah, became the first company of which type of business?
Answers:
241. PUMA 242. MAD Magazine 243. Sir Walter Scott 244. Nature
245. Blackstone 246. Nail Clipper 247. NVIDIA 248. ACC
249. Ariel 250. Implantable Pacemakers 251. Casino
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Tata Round
This set contains 20 questions from the world of TATAs. We could not find too
many from this department. We would love it if you can contribute to this part.
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1. Expand TRF?
2. Which company was promoted in 1968 by Tata Steel, in collaboration with Yodogawa Steel Works and
Nissho Iwai Corporation (since merged with Sojitz Corporation), Japan?
3. Which company’s internal newsletter is known as TATEAN?
4. Launched in October 2006, Croma is India's first country-wide chain of consumer electronics and
durables. It is managed by?
5. Since 1964, which company has been manufacturing Tushar Water Coolers?
6. Who has the Director Identification Number DIN0001
7. John Portman and Sue Freeman designed which building?
8. Which city is named after the Gujrati name for salt?
9. How do we better know VSNL?
10. Visual Computing Labs (VCL) is an animation, visual effects and game asset building facility servicing
production for which Tata company?
Answer:
1. Tata Robin Fraser 2. Tayo Roll (India’s leading manufacturer and supplier)
3. Tata Tea 4. Infinity Retail 5. Voltas 6. Ratan Tata
7. Taj Wellington Mews 8. Mithapur (Tata Chemicals began its journey here)
9. Tata Telecommunications 10. Tata Elxsi
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11. Watawala Plantations is a joint venture between Tata Tea and Estate Management Services (Pvt)
Limited, a leading player from which country?
12. What is Tata Indica known as in UK?
13. To bring quality knowledge, Tata had tied up with which publishing house?
14. Which company was incorporated in 1955 Private Limited Company under the name of `The Commercial
Printing Press Ltd.'?
15. Pure, is positioned as India's first international restaurant with a focus in organic ingredients. Which
hotel chain runs it?
16. What are the cheap houses from Tata Housing, nicknamed Nano houses, formally known as?
17. The 15 year for Economic Development of India – an idea mooted by JRD is more commonly referred to
by what name?
18. Which was the first organization to place an order with TELCO / Tata Motors?
19. Which company was founded in 1972 by Fmali Herb Co. and was bought by Tata Tea in 1998?
20. Who said "You aim for perfection, you will attain excellence.If you aim for excellence, you will go lower”?
Answers:
11. Sri Lanka 12. Rover 13. McGraw Hill
14. Tata Infomedia 15. Taj Hotels 16. Shubh Griha 17. Bombay Plan
18. Indian Railways 19. Good Earth Tea 20. J R D Tata
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Level – 2
This set contains 150 questions of above average level of difficulty. Most of these
questions were asked in the city final round of Tata Crucible over the years.
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1. J C Leyendecker created the trade character known as _______ ______ ___. It was the name
given to the various male models, who appeared in advertisements for shirts and detachable
shirt collars manufactured by Cluett Peabody & Company of Troy, New York. Which character?
2. In the UK and Ireland it is known as P45, in Belgium its equivalent is known as a C4. Which it
called in India and USA?
3. Loved by women since 1908, what can also be found under the genres, Historical, Medical,
Desire, Intrigue, Modern, blaze, spotlight?
4. Originally used by The German Military for gathering feedback from multiple sources in order to
evaluate performance during World War II, what is now used as an HR tool?
5. What was first made by Gisecke & Devrient in 1991 in sizes of 85.6X53.9X0.76mm & 26X15X0.76
mm, with the later being more popular?
6. Norbert Pearlroth was the sole contributor from 1923-75, for seven days a week in New York
Public library for which magazine?
7. Big city, big enterprise, which telecom player of India extracted its name from it?
8. Sailors used to use it, it became a style symbol in 1970's and popularised in Bollywood, what is
being talked about?
9. It was first formulated at the command of a Queen of Hungary, sometimes identified as Isabella
but usually as Elisabeth, or in one document "Saint Elisabeth, Queen of Hungary". It is called the
Hungary Water?
10. What was first patented in 1949 as “classifying apparatus and methods” and described as
“article classification through the medium of identifying patterns”?
Answers:
1. Arrow collared man 2. Pink Slip 3.Mills & Boon
4. 360 degree feedback 5. SIM cards 6. Ripley’s believe it or not
7. MTNL 8. Bell Bottoms 9. Perfume 10. Bar Code
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11. Which cleaning product first appeared in 1904 as an off shoot of monkey brand soap and has
the meaning “force, vigour”?
12. Which finance term derives from Latin word meaning “condition of flowing”?
13. Which university was founded in 1961 at Elk Grove village, Illinois, located at 2815, Jorie
Boulevard in Oak Brook, Chicago, Illinois, over 70,000 people have graduated from here from
119 countries?
14. The Greeks and Romans in 600 A.D. organised guild called “benevolent societies” which cared
for the families and paid funeral expenses of members upon death. What concept originated out
of it?
15. The Japanese and Italians are the first one to use it. Chinese use specific Arabic gum, egg whites,
gelatine and bees wax. Identify this?
16. What is “Seigniorage” in the world of finance?
17. In what would one find 'A glass and a half of milk in every half pound'?
18. What was, first created by Suaing Ching, used by US Army 1945 and currently, it is used by
corporate as a training tool?
19. Rolls Royce came out with many brands - ghost, phantom. When they came out with Silver Mist,
they were told it was German word for manure, rubbish, or dirt, so they changed it to what?
20. Which generic business word/brand today was initially trademarked by North American Gaslight
co. and Downer and co.?
Answers:
11.Vim 12.Currency 13.Hamburger University 14.Concept of Life being Insured
15.Nail Polish 16.The difference between the face value of a coin and the cost of producing,
distributing and retiring it from circulation
17.Cadbury Diary Milk 18.Overhead Projector 19.Silver Shadow 20.Kerosene
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21. What resulted in 1937 after Lt. John McCready had returned from a Balloon flying adventure
and the sun had done permanent damage to his eyes?
22. Which company divides it customers in to 3 groups, i.e., Brand Aspirationals, Price-Sensitive
Affluents and Value-Price Shoppers?
23. Managing Director of which household appliances market, earlier called as Qingdao
Refrigerators, ordered its 76 faulty refrigerators to be destroyed by the employees in 1985?
24. Which liquor brand derives its name from the number of the casket chosen from a 100 Caskets?
25. Which concept was started by an American TV network founded by Lowell Paxon and Roy
Speer?
26. Which creativity word was given by Alex Osborne in 1953 in his book called Applied
Imagination?
27. The smallest of this species is Ispidina lecontei, the largest is Megaceryle maxima. What brand
name do we get from this species?
28. Which organization’s newsletter is called Grapevine, which it terms as ‘meeting in print’?
29. The name of what product, which Vogue magazine termed as the ‘invention of the 20th
century’
in 1908, entered the Oxford English Dictionary in 1911?
30. The word, being in French and difficult to pronounce, was called by its abbreviated name, which
also enters the OED subsequently. What technique did Albert Humphrey pioneer at Stanford
University in the 1960s using data from Fortune 500 companies?
Answers:
21.Ray Ban 22.Wal-Mart 23.Haier
24.VAT 69 25.Home Shopping 26.Brainstorming 27.Kingfisher
28.Alcoholics Anonymous 29.Bra/Brassiere 30. SWOT Analysis
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31. Which Oxford economist of the 18th
century was never given an honorary doctorate by his own
university but was honoured by having his image printed on a British currency note?
32. What is C2A, or Call To Action marketing?
33. What was created by Alexey Pajitnov that has sold 40 million copies, but did not benefit its
creator monetarily since he invented it in communist-era Russia?
34. Which term is derived from the Latin word "secreme" meaning to distinguish and to set apart?
35. Which magazine always featured only its founder on its cover, before Michelle Obama appeared
along with her on its cover?
36. Which NGO was founded by an airlines purser and his 6 friends, Rs. 50 and a dining table as their
resources in 1979?
37. This term for standardization, efficiency & productivity is coined as a pun on which major fast
food chain?
38. Bhiwadi produces 70% of this country’s production of this item. It alleviates pain. What?
39. The founder of which bookstore believed in Regret Minimization framework and hence founded
the bookstore?
40. In Turkish, what means "the holy meeting place?"
Answers:
31.Adam Smith 32.Marketing in which the potential customer is made to get in touch with the
marketer, such as a toll free number, or a discount coupon that will bring the
customer to the store.
33.Tetris 34.Secretary 35.O, Oprah Winfrey's magazine 36.CRY
37.McDonalism 38.Dental chair for dentist 39.Amazon.com 40.Orkut
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41. In SHOT Show, a show on archery materials, guns, fireworks, If OT is Outdoor Trade. What is SH?
42. Which company was created in 1952 in Memphis, Tennessee, by homebuilder Kemmons Wilson
to provide inexpensive family accommodation? Its name was inspired by a Bing Crosby movie.
43. In 1880s Bivraj Agarwal of Agra moved to a hill station with the Britishers and started selling
‘Gurdhani’. How is it better known now?
44. In 1873, TE Comstock Law was passed in US after Anthony Comstock. What was this Law
concerning?
45. Which symbol is composed of 3 arrows, forms the ‘Mobius strip’ and can’t be trademarked?
46. With which Basmati rice brand did Pepsi enter Indian markets in the 80s?
47. Which corporate word comes from a Greek word meaning “high priest”?
48. What is the term given for people who spend a night in McDonalds? This system is prevalent in
Japan.
49. Why did US post start 'V mail' or 'Victory mail', in 1940s?
50. P3 is a UK based company that bought furniture from Punjab, Haryana & Chandigarh. This scrap
is later sold in UK and made huge profits on margins. How?
Answers:
41. S- Shooting, H-Hunting 42. Holiday Inn 43. Lonavla Chikki
44. Banning of advertising of condoms 45.Symbol of Recycle bin 46.Season’s Harvest
47. Hierarchy 48. McRefugees
49. In order to optimally utilize transport space during WW II, mails were scanned onto photofilms and
transported during WW II.
50. Furniture designed by Le Corbusier bought as scrap and sold as Antique in UK
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51. What does Pinnawala Orphanage produce in Srilanka?
52. What are mostly made in the "traditional” and “Chalet” styles and has most popular melodies
called “The Happy Wanderer” and “Edelweiss”?
53. Before surgeons, which professionals used to perform surgeries in UK?
54. By developing a vegetable variant of what has Shandip and Ketan Shah recently had a
runaway/controversial success in health stores in UK?
55. Developed by Albert Pick in 1974 & published by Krause publications. What is Pick
Catalogue for?
56. This term was first used by New York World newspaper in 1929 to refer to large custom-built
tabulators IBM made for Columbia University?
57. What were introduced by Sir Harry Burnett Lumsden and William Stephen Raikes Hodson in
1848 for British colonial troops in India and were found to be especially effective for field service
and battle?
58. Which company founded by Warren _________ in the early 1900, was involved in the building
of the Hoover Dam?
59. This Founder and Chairman of infoUSA in order to give back something to his alma mater started
a B school there. Name him.
60. This company was founded in 1913 by Mario ______. Mario’s granddaughter Miuccia inherited
it and led the company’s expansion into couture. Name the brand.
Answers:
51.It's an elephant orphanage and produces stationary out of Elephant dung 52.Cuckoo clocks
53.Barbers 54.Vegetarian Condom 55.Banknotes 56.Supercomputing
57.Khakhis 58. Bechtel 59. Vinod Gupta (VGSOM, IIT Kharagpur) 60.Prada
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61. Garage is an initiative by HP for which set of people / businesses?
62. Krueger Beer was the first beer company to do what?
63. Which airline often gives its aircraft feminine names like Ladybird, Island Lady and Ruby
Tuesday?
64. “We Try Harder” ad campaign by AVIS was created by which agency?
65. Which Indian state promotes itself as “Emrald Blue and You”?
66. Where was the term, “Invisible Hand” (economics) first used?
67. What is the name given to an employee who quits a company to take up a job with another
company, but rejoins his previous company?
68. Snap, Pop and Crackle are the characters associated with which famous brand?
69. Which brand’s slogan is “Life is a journey”?
70. What term was first used in reference to the refined substance in 1892, and was registered as a
trade name by British wholesaler Carless, Capel & Leonard?
Answers:
61.Startups 62.Sell in cans 63.Virgin Atlantic 64.DDB Worldwide(Part of Omnicomm now)
65.Andaman and Nicobar Islands 66.Adam Smith’s Wealth of Nations 67.Boomerang
68.Kellog’s 69.Samsonite 70.Petrol
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71. This Gujarat based organization has the motto 'for the woman, by the woman, of the woman'.
Name it.
72. About what did Dorothy Parker, a humorist, say – “I like to have a ______ / Two at the very most
/ After three I am under the table / After four I am under the host”?
73. Who put forth the 525 rule which meant that 25 per cent of a company's sales revenue should
accrue from products launched during the last 5 years?
74. Often the Happy Meal is themed to promote a current family-oriented movie. The first such
promotion was for which film?
75. Which brand name was suggested by Dhirajben Ruparel, in a contest held for the purpose, with
prize money of Rs. 5?
76. Mary Quant ran a popular clothes shop in Kings Road, Chelsea, London, called Bazaar, from
which she sold her own designs. She named which product after her favorite car model?
77. What was the name that Apple wanted to use for its Internet Kiosks?
78. Which company was the official supplier of uniforms to the SA, SS, Hitler Youth, NSKK and other
Nazi Party organizations?
79. The website says, “Some think that this name is the product of the founder’s mind. Others are
of the view that it came from a book of ancient myths. Of such books, one that is very famous is
the “Masnavi Gulzar-e-Nasim”. In this book, there is a character who was the daughter of
Muzaffar Shah, the King of Firdaus (Heaven).” Name the character / product?
80. In 1882, American Express started its expansion in the area of financial services by launching
which service to compete with the United States Post Office?
Answers:
71. Mahila Grih Udyog 72. Martini 73. Sumantra Ghosal 74. Star Trek, 1979
75. Lijjat Papad (Gujrati for tasty) 76. Miniskirt after Mini (Probably the second most influential
car of the century after Model-T)
77. Ipod 78. Hugo Boss 79. Rooh-Afza 80. Money Order
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81. What was invented in 1969 by Henkel after studying the "twist-up ease" and convenience of
lipstick applicators?
82. Yuan (Chinese), Yen (Japanese) and Won (Korean) are cognates. What do they mean?
83. De La Rue was the first company to manufacture Playing Cards on a mass scale. Thomas de la
Rue's designs for playing cards are the basis for the modern standard design. They now have
presence in 150 countries by doing what?
84. Mr. and Mrs. Singh, she set up an educational institute, Vidya Bharati Shikshan Prasarak Mandal.
They also set up Shram Sadhana Trust that runs hostels for working women. How do we know
Mrs. Singh better?
85. Dada and Co. were the first distributors of HLL in India. Which brand was named after them?
86. What is the concorde effect?
87. “Pizza is free if we don’t give you a bill”. Why did such services originate in the US?
88. What was the 8.3 convention that was changed by Windows 95?
89. Percy Spencer noticed the melting of a peanut candy bar that he had in his pocket while working
on an active radar set. What famous appliance came out as a result of this incident?
90. Which famous TV show's name comes from a Cole Porter song?
Answers:
81. Glue stick 82. Round object / round coin 83. Selling high-security paper and printing
technology for over 150 national currencies.
84. Pratibha Patil 85. DALDA (L was added by request of Unilever)
86. Persisting with an idea even after it no longer remains profitable.
87. To eliminate cheating by workers who used to report less sales to the owners
88. Character limit in filenames. It was also known as shortname 89. Microwave
90. Who wants to be a millionaire?
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91. Why the first commercially available version of the Oracle database was called Oracle 2?
92. Who are Scarlett Collar Workers?
93. Who is the single largest shareholder of Disney?
94. Which former dean of Harvard Business School and founder of INSEAD is often touted as the
“Father of Venture Capitalism” ?
95. Café HAG and Sanka are two coffee brands from the house of Kraft Foods. What is unique about
them?
96. Disgusted with film work, who along with a friend Sheikh Hassan Banatwala, managed some
finance, and together they launched the Rainbow Recording Company with an office in
Lamington Road?
97. Who in 1923 wrote the book - The problem of the rupee: Its origin and its solution (history of
indian currency & banking)?
98. Which technological innovation forced Proctor and Gamble to concentrate on the soap
business?
99. In U.S coinage act of 1864, there is mandate which basically says presence of which inscription
on all coins minted in U.S.?
100. Maurice Lauré, Joint Director of the French Tax Authority, was first to introduce this on April 10,
1954, although German industrialist Dr. Wilhelm von Siemens proposed the concept in 1918.
What are we talking about?
Answers:
91. So that people don’t think that they are an amateur company launching their first product.
92. People in the Pornography business 93. Steve Jobs 94. Georges Doriot
95. They are decaffeinated 96. Naushad 97. B. R. Ambedkar
98. Electric bulb. They used to make candles 99. In God we trust 100. VAT
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101. According to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as
1% of all searches use this feature and bypass all advertising. Which feature?
102. Which is the most traded spice, in terms of monetary value, in the world? The “International
________ Exchange” is located in Kochi.
103. Which company, founded in 1992 by Mel and Patricia Ziegler, designates its employees as
ministers, customers as citizens and retail outlets as embassies?
104. India in general and particularly the towns Mandvi and Salia have a long history in
manufacturing this product. However demand for this product has now grown so much in the
Middle East that it is not easily available in India. Name the product.
105. David Sassoon founded his business in Bombay in the 1850s manufacturing carpets. Who did he
pass his legacy to?
106. In 1925, a professor in accounting in the USA started doing some consultancy out of interest.
What did this result into?
107. How one of the first eight people to graduate from Harvard is immortalized in the United
Kingdom?
108. This sportsman is credited with having invented this product. As a matter of fact, he was paid to
use this product so that its benefits could be seen by all. Name the sportsman and the product.
Graham Yallop
109. Which television personality who in his early career did commercials for Doritos brand of chips is
an automobile collector and writes a column in Popular Mechanics?
110. In the mid 40s I signed on for the Blue Books three month modelling course and was hired by
Holga Steel (for some host party i think). Who am I?
Answers:
101. I am feeling lucky 102. Pepper 103. Republic of Tea 104. Wooden boats
105. Raymonds 106. McKinsey 107. Downing Street on John Downing
108. Helmet 109. Jay Leno 110. Marilyn Monroe
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111. Which brand is owned by Unilever was founded in a gas station in 1977 when its owner took a
$5 worth course in Pennsylvania?
112. Which legend was presented with a special medal by League of Nation in 1935 because his
creation was a symbol of universal goodwill?
113. Goodbye, Farewell and Amen is a television movie that served as the 251st and final episode of
which television series?
114. What was first published between 1768 and 1771 in Edinburgh, Scotland? When launched it was
aimed at educated adults.
115. “Statistics are like ______. What they reveal is suggestive, but what they conceal is vital” is a
quote by Aaron Levenstein. Fill in the blank.
116. What was first proposed by the New Zealand entomologist George Vernon Hudson, whose shift-
work job gave him leisure time to collect insects, and made him aware of the value of after-
hours daylight?
117. The sticks were made of polished hazel or willow wood, and transactions were recorded by
notches carved into the square with a knife. The size of the notch indicated the denomination.
Name of which Software Company is derived from the name of the stick?
118. What did Peter Minuit purchase from Native Americans on May 24, 1626 for goods to the value
of 60 Dutch guilders?
119. What was added to the Morse code on 24th May 2004, its 160th Anniversary?
120. The Dollar Baby (also sometimes referred to as the Dollar Deal) is a term coined by best-selling
author Stephen King in reference to which select group of people?
Answers:
111. Ben and Jerry’s 112. Mickey Mouse, Walt Disney 113. MASH 114. Encyclopedia Britannica
115. Bikini 116. Daylight Savings Time 117. Tally 118. Manhattan
119. The @ Symbol
120. To whom he has granted permission to adapt one of his short stories for the sole consideration of
one dollar ($1)
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121. Anna Jarvis started this campaign and was so disturbed when the concept was made commercial.
She tried to copy right the concept but ended up without success. It is considered to be one of
the most popular days for dining out in US and Europe. Which concept is being talked about?
122. This firm wanted panelists – Single, married and Couples to “Come out and tell us the truth”
campaign. They were used as panel of testers and considered to be path breaking. Which firm?
123. Italy’s Monte Paschi di Siene, established in 1472 has the distinction of being the oldest of its
kind. What is it?
124. Which inventor spent the last ten years of his life in near-seclusion in Suite 3327 (where he also
died), largely devoting his time to feeding pigeons while occasionally meeting dignitaries?
125. What kind of vehicles in India carry a CD license plate?
126. Which US President used to work as a model for magazines like Living and Cosmopolitan?
127. What was earlier known as Brad’s Drink?
128. The credit for popularising which term is given to Arnold Toynbee, whose lectures given in 1881
gave a detailed account of it?
129. How was the naming of HP decided between Bill Hewlett and David Packard?
130. What started on the Swansea and Mumbles Railway in south Wales, UK; it was horse-drawn at
first, and later moved by steam and electric power?
Answers:
121. Mother’s Day 122. Durex Condoms 123. Bank 124. Nicholas Tesla
125. Country Diplomats 126. Gerald Ford 127. Pepsi 128.Industrial Revolution
129. By the toss of a coin 130. Tramways
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131. What was established by an English librarian named Abel Joshua? It is alleged that he arrived in
India as a British stowaway.
132. Which Bird now extinct was considered in 1962 to be a symbol of Friendship & Co-operation?
133. What is made from potatoes and is known as little water in the country of origin?
134. For Kagaz ke Phool what copyright did Guru dutt buy from 20th Century Fox?
135. Who was the CEO of Calcutta Municipal Corporation in 1924?
136. The B.F. Goodrich Company coined what name in 1923 for the line of rubber overshoes that it
made using the fastener, adopting the term to refer to the speed with which the new overshoes
could be fastened or unfastened?
137. Which beer is brewed at Mohan Rocky breweries in Maharashtra, mount Shivalik in Rajasthan,
Impala Breweries in Goa, Iceberg in Bihar & Manav Breweries in UP?
138. This entertainment company derives its name from a famous landmark in Vancouver. It is
famous for producing the Michael Moore documentary Fahrenheit 9/11, which became the
studio's highest grossing film.
139. It was first mentioned by Mark Twain in 1872 in his novel 'Roughing It'. There was also an
attempt to trademark it by a magazine known by the same name. However it was not allowed to
do so. What is being referred to here?
140. Who moved to London to take up the post of warden of the Royal Mint in 1696?
Answers:
131. Higginbottom (India’s oldest bookshop in Chennai) 132. Concorde 133. Vodka
134. Cinemascope 135. Subash Chandra Bose 136. Zipper 137. Cobra
138. Lions Gate Entertainment 139. Calling Card 140. Isaac Newton
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141. ISO 4217 is the international standard describing 3 letter codes for what?
142. Which term originated in 19th century to denote unfinished business? It took its current
meaning in 1904. Symptoms include dehydration, fatigue, headache, nausea, vomiting, diarrhea,
etc.
143. What was developed by Nike and their ad agency Wieden+Kennedy in 2004 as a fund raising
item?
144. Governor General Lord Auckland had two beautiful sisters - Emily and Funny. India being an
alien country, Lord Auckland wanted his sisters to grow up in an atmosphere of unfettered joy in
the lap of nature. He helped them develop something which has served as the All India Radio
building and the Burmese pagoda for them to enjoy in the past. What?
145. What does GSM stand for in the paper industry?
146. Which term was used by the Romans to refer to the Roman province covering much of the
island of Great Britain? The name itself derives from Pretannia, Diodorus's rendering of the
indigenous name for the Pretani people whom the Greeks believed to inhabit the British Isles.
147. What began at the 'Green Room' on March 27, 1956 as the free enterprise?
148. The name of which youth apparel brand that designs high quality, functional products for surfing
is derived from an Australian English word meaning a small lake, specifically an oxbow lake?
149. Which method was used by Isaac Pittman to teach shorthand in UK?
150. Hyman Kirsch and his son Morris, both Russian immigrants living in the Williamsburg section of
Brooklyn, New York, began selling sodas in 1904. What was unique about it?
151. Which liberal politician and economist’s grave was discovered in 2007 by CP Bhatia, an assistant
commissioner of Income Tax, while he was researching a book on India's tax history in Mullick
Bazaar, Kolkata?
Answers:
141. Currency Codes (INR for Indian Rupee, USD for US Dollar) 142. Hangover
143. Livestrong wristbands 144. Eden Gardens 145. Gram Per Square Meter
146. Britannia 147. Nani Palkiwala’s annual budget speeches 148. Billabong
149. Distance Learning 150. No-cal-soda. It was the first zero calorie soda
151. James Wilson (Founder of Economist and Standard Chartered)
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For comments / feedback / rotten tomatoes, contact us at:
Ravi Handa
Phone: +91- 9461 493 393
Email: handa@handakafunda.com
Facebook: facebook.com/ravihanda
Twitter: twitter.com/ravihanda
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Avinash Maurya
Phone: +91- 9983 117 978
Email: avinash@handakafunda.com
Facebook: facebook.com/mauryaavinash
Twitter: twitter.com/avinash_maurya
** In 1955, the members of Lok Sabha & Rajya Sabha made an unusual agreement to increase their
salary by Re.1 as their salary was Rs. 420 at that point.
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Best of TATA Crucible

  • 1. Best of TATA CRUCIBLE Ravi Handa & Avinash Maurya A selection of 421 questions from Tata Crucible Business Quiz – Corporate from the years 2006 to 2009 MAURYA LEAR NING Pvt. Ltd.
  • 2. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible VIDEOS DOUBT CLEARING CONTENT DEVELOPMENT Articles / Books / Questions on Math, General Knowledge, Group Discussion (GD) & Personal Interviews (PI) LIVE EVENTS Quizzes for corporates, schools, colleges and clubs. WHAT WE DO? The pool of 50 videos on our website covers the entire Math syllabus for MBA Entrance Exams (CAT/ XAT / MAT and others) [Absolutely FREE !! ] Get your doubts clarified on our forum by expert Math / DI / LR faculties. [Absolutely FREE !!] >>Click on the topics to visit their respective webpage<<
  • 3. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible Very neat work and well segmented. I am sure this will come handy for all those who do not have a copy of the Crucible books. Truly appreciate your passion for quizzing and Crucible in particular. Giri (Pick Brain) QM – Tata Crucible I managed to land up in the Mumbai regional finals of the Tata Crucible (’10) and I have your brilliant compilation to thank for. For a noob like me, your e-book was a godsend as a one-stop shop for crucible material. In fact, your book's popularity is quite wide spread because one enterprising candidate had taken its printout and brought it along in hope of cracking the prelims! Thanks again, and may the force be with you! Awesome content! I am truly amazed by what you have done for the quizzing fraternity. A BIG Thank You ! Commendable effort buddy. I am sure it must have taken an awful lot of time to compile them and publish. I can understand the labor gone into it as I am a TC finalist at Hyderabad this year and spend some time trawling the net for fundaes! Sidhartha Niraj Agarwal Ankur Jindal Raghuram Rallapalli
  • 4. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible Tata Crucible does not need any introduction to the quizzing community in India. As far as the quality of the quiz and the hoopla surrounding the event is concerned, people have different opinions. As a matter of fact even both of us have contrasting views regarding Tata Crucible, its content and various issues. However, the one fact that both of us do agree upon is, that it is a quiz followed closely by many quizzers. We went around looking for a set of questions which have been asked in Crucible but the best we could find was on Nair’s site. Although the collection is quite comprehensive, a large number of questions are now outdated. Giri has the tendency to ask quite a few questions on current affairs, which we appreciate, but current affairs of 2007 are not relevant in 2010 or 2020. Also, some quiz bloggers had posted questions of their cities from memory hence some were without answers, erroneous or ill framed. So, we decided to take care of these problems and set out with a task to make a database of questions from Tata Crucible which are relevant today and will be relevant even in 2020, if Tata Crucible lasts that long. We sure hope it does.  In this document you would find a set of 421 questions** which have been asked in Tata Crucible Corporate Editions over the years 2006 to 2009. For the list of cities covered have a look at the table given below: CityYears 2009 2008 2007 2006 Ahemdabad     Bangalore     Bhubneshwar     Chandigarh     Chennai     Cochin     Coimbatore     Delhi     Goa     Hyderabad     Indore     Jaipur     Jamshedpur     Kochi     Kolkata     Lucknow    Mumbai     Pune     Ranchi     FINALS     We hope that you find this compilation helpful. Also, feel free to contact us for – whatever you think you should contact us for. Our contact details are given at the end of the ebook. Cheers, Ravi Handa Avinash Maurya
  • 5. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible Level – 1 This set contains 251 questions of moderate level of difficulty. Most of these questions were asked in the prelim round of Tata Crucible over the years.
  • 6. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 1. What is the title of Colonel Harland Sanders’ autobiography? 2. FACUNDO DA ______ gave the world which Brand? 3. Which company's name is derived from Voice Data & Phone? 4. Which airlines parent company is called Interglobe Airlines? 5. Which entertainment company publishes an annual report called 'KIDSENSE'? 6. Which beverage giant gives out 'Wodruff Awards' annually? 7. Which Microsoft hardware product, launched in 2000, was created by Seamus Blackley and Kevin Bachus ? 8. "Interpret the world" is the tagline of which magazine? 9. Which brand of tea is named after its founders Mallik and Dilhan? 10. What is Bacon mail? Answers: 1. Finger Lickin' Good 2. Bacardi 3. Vodafone 4. Indigo 5. Disney 6. Coca Cola 7. XBOX 8. The Economist 9.Dilmah Tea 10. Mail for which you have subscribed but get filtered as SPAM.
  • 7. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 11. Which Hasbro toy line, manufactured by Takara Tomy, is divided into heroic autobots and evil decepticones? 12. Which R&D organisation started Projects Garuda, Setu, Veda, Vyasa, Vidwan, Vidur? 13. Who authored the book, “India: From Midnight to the Millennium” in 1997? 14. Which Padma Vibhushan awardee was the editor of Fortune magazine from 1943-48? 15. If Michelle Obama is one of the two US first ladies to feature on the cover of Vogue, name the other one? 16. Which US director agreed to an out of court 5 Million dollar settlement with an apparel company for using his picture in their ads? 17. Prestige pressure cooker and Kohinoor condom belongs to which company? 18. “A Double Tall Tale of Caffeine, Commerce, and Culture” book is on which organisation? 19. Leaden hall Street in the City of London in England was the headquarters of which organisation in 1729? 20. What did William Ramsay create which is now popularly used as an advertising tool? Answers: 11. Transformers 12. Centre for Development of Advanced Computing (C-DAC) 13. Shashi Tharoor 14. John Kenneth Galbraith 15. Hillary Clinton 16. Woody Allen 17. TTK 18. Starbucks 19. East India Company 20. Neon Glow Sign Board
  • 8. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 21. At the request of Mohd Ali Jinnah this person started the building ship ports/shipping industry? 22. Virginia House is the headquarter of which company? 23. What did Robert Wood create after getting inspired by a speech by antisepsis advocate Joseph joined brothers James Wood and Edward Mead? 24. Which Company has a logo called Joe and the ad line - “Change your body, Change your life”? 25. The Italian company Barilla is the world’s largest maker of what? 26. The Indian arm of which company traces its history to the accounting practice of Marc Merengue and W.A.Brown in Calcutta in 19th century? 27. In food and FMCG category marketing, what is LUP? 28. The Codex Leicester (also briefly known as Codex Hammer) is a collection of largely scientific writings by Leonardo da Vinci. Who purchased it in 1994 for 30.8 Million $ making it the costliest book ever? 29. Born at 10, Downing Street, London. He is the second son of Prime Minister Fredrick John Robinson. He was an authority in Self and Local governance. Who is this, in whose name a landmark stands at Chennai? 30. What was founded by Narayana Ranga Rao in 1948 as “Mysore Products and General Trading Company” producing soap nut, turmeric and agarbathis, its presence in 40 countries.? Answers: 21. Walchand Hirachand 22. ITC 23. Johnson & Johnson 24. Gold’s Gym 25. Pasta 26. Price Waterhouse Coopers 27. Low Unit Packaging 28. Bill Gates 29. Lord Rippon 30. Cycle Brand
  • 9. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 31. Which company did Dominic Chacko Kizhakemuri create in 1974? 32. What is Tilaknagar Industries most famous brand? 33. Which product appears on the International space station menu, was created by Edward McIllhyney? 34. Expand TAN as in taxation term? 35. Which brand of Bosch, started with the name that means or is "Ideal”? 36. Name of which Cookie Brand is also a slang for a Black who acts or thinks like a White because of its black exterior and becomes white as you go inside? 37. What term was given by Lou Montalli in 1994 of Netscape communications which is also a food items? 38. From 1990 until 1996, which brand used geographic, such as Africa, Alaska, Java, Nevada, and Inca to name its variants? 39. Which brand of clocks was started by O.R.Patel, Jaysukh Patel and Manubhai Patel? 40. Which Game is also known as Literati, Alfapet, Skip-A-Cross, Spelofun, Palabras Cruzadas? Answers: 31. D C Books 32. Indian-Made Foreign Liquor (IMFL) 33. Tabasco sauce 34. TAN or Tax Deduction and Collection Account Number is a 10 digit alpha numeric number required to be obtained by all persons who are responsible for deducting or collecting tax. 35. Blaupunkt 36. Oreo 37. Cookies 38. Axe deodorant 39. Ajanta clocks 40. Scrabble
  • 10. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 41. The film’s Adina’s deck, Odd Girl Out and Shredderman Rules create awareness about which internet phenomenon? 42. Which Grammy winner owns Destino, Southern Hospitality and tequila 901? 43. Whose authored "Identity and Violence - The Illusion of Destiny"? 44. What annual prize is given at Sundance Film Festival for movies that focuses on science or technology as a theme, or depicts a scientist, engineer, or mathematician as a major character? 45. Which publication aims "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress."? 46. Which airlines name means ‘united’ and has different classes like diamond, coral, and pearl? 47. Which bubblegum belongs to “Topps Company” and is packaged in red, white and blue colors? 48. Which manufacturer of steel barrels started in Kolkata was founded by two Scotmen - George Stephen Balmer and Alexander Lawrie? 49. Complete the quote by Harry Truman ‘Its …… when your neighbour loses his job, its ……. when you lose your job’? 50. ‘A Space’ – in Facebook is a social networking site for which category of people? Answers: 41. Cyber Ragging 42. Justin Timberlake 43. Amartya Sen 44. Alfred Sloan 45. The Economist 46. Etihad Airlines 47. Bazooka 48. Balmer Lawrie & Co. Ltd 49. Recession, Depression 50. Espionages / Spies
  • 11. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 51. Which automobile manufacturer also produces high-end accessories like the P9521 mobile phones & the P8400 sun-glasses? 52. What did Alexander McRae start as the McRae Hosiery Co.? 53. Which consulting major has a networking platform called D-Street? 54. The book From Bankruptcy to Billions by Sudhir Kumar & Shagun Mehrotra is the story of the turnaround of which Indian organization? 55. What was created for the German Army due to petrol shortages in World War I and became very popular in rural India? 56. Which computer industry billionaire owns Valley Crest Companies, Americas largest landscaping firm? 57. Who said, “Keeping liquidity and not investing in low market is like saving up for sex in old age"? 58. Which MNC is nicknamed "The Big Australian "? 59. Which management guru said “Today’s problems come from yesterday’s solutions"? 60. Which maverick tycoon was briefly given the post of "litter Tsar" by Margaret Thatcher charged with "keeping Britain tidy"? Answers: 51. Porsche 52. Speedo 53. Deloitte 54. The Indian Railways 55. Paraffin 56. Michael Dell 57. Warren Buffet 58. BHP Billiton 59. Peter Senge 60. Richard Branson
  • 12. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 61. Founded by W.S.Borne in 1791, which is world’s oldest Sunday newspaper? 62. Which multiplex chain has in house food and beverage counter called Refuel? 63. Which is India’s first company to sponsor a car in the NASCAR Nationwide Series? 64. Which company began its Indian operations in 1928, closed down in 1959 and returned in 1994 with a JV with CK Birla group? 65. Whar was first introduced in USA during 1930 depression by Albert an unemployed architect? 66. “Billion Beats” is an e-newspaper started by which famous Indian? 67. The book “Against all Odds” was about which Japanese giant? 68. Olivero Toscani, an Italian photographer, is famous for designing controversial advertising campaigns for which brand? 69. What was invented by Lawrence and Lambert and it is now available in flavours like mint and citrus? 70. Which company was founded in Mumbai in 1938 by two Danish engineers, Henning Holck-_____ and Soren Kristian ______? Answers: 61. The Observer 62. Inox 63. Mahindra and Mahindra 64. General Motors 65. Scrabble 66. APJ Abdul Kalam 67. Toyota 68. United Colors of Benetton 69. Listerine 70. Larsen & Toubro
  • 13. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 71. Which management guru of Indian origin has emerged as the most influential management guru in recent times of recession? 72. In which landmark building is the restaurants XEX, Diamond tony & Shin Yeh located? 73. Which landmark was designed by David Rockwell of the Rockwell group & is now owned by the CIM group? 74. Who authored Rationality & Freedom? 75. Which Actor joined Hindi service of BBC in 1939 after taking the blessings of Mahatma Gandhi? 76. Shepton Dash, Fernville Lord Digby and Gambit are the names of which brands mascots? 77. Identify the company which divides its values into Engaging you, Achieving Together, Passion for Innvovation, Very Human? 78. Which foundation runs four high level awards in the field of literature, the Saraswati Samman, Vyas Samman, Bihari Puraskar and Vachaspati Puraskar? 79. MIT professor, Dr. Y. W. Lee invested his life savings in which company in 1964? 80. The logo of which company, started by Joseph Cyril Bamsford, is off-set at 18 degrees from the horizontal and 22 degrees from the vertical? The company makes yellow-and-black engineering vehicles. Answers: 71. Ram Charan 72. Taipei 101 73. Kodak Theater 74. Amartya Sen 75. Balraj Sahini 76. Dulux; they all are the names of Dulux dogs 77.Nokia 78. KK Birla Foundation 79. Bose Corp. 80. JCB
  • 14. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 81. Which management guru severed in the United States Navy, worked in White House and authored Re- imagine! Business Excellence in a Disruptive Age? 82. Which American public corporation’s data centre is located at Area 71? 83. He argued “if people take full accountability of taxes, they can reduce the burden of government.” Ronald Reagen was greatly inspired by this economist. Identify? 84. What was invented by 29 yr old Felix in 1899 when working in a chemical factory? 85. For which brand of champagne did Sir Winston Churchill famously say "In victory, deserve it. In defeat, need it!"? 86. This company was originally founded as Shokosha Watch Research Institute in 1918 and currently known as the manufacturer of CINCOM precision lathe machine tools and what else? 87. Who, in one of his flirtations with journalism started the 'Asian Travel Writers Association' with two of his friends in 1982 to promote Indian writing on travel and tourism? 88. Planet Waves is a brand of wine available in Europe. It is the signature label of which Music icon? 89. Who in 1936 published a book called “The General Theory of Employment, Interest and Money”? 90. Which company was started as a shipping firm by Yataro Iwasaki in 1870? Answers: 81. Tom Peters 82.Wal-Mart 83.David Ricardo 84.Aspirin 85.Pol Roger 86. CITIZEN watches 87. Dewang Mehta 88. Bob Dylan 89. John Maynard Keynes 90. Mitsubishi
  • 15. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 91. Finish the advertising slogan “Don’t just book it, _______ ____ it!”? 92. Which company was founded as the Swallow Sidecar Company in 1922? 93. What is Istituto per le Opere di Religione commonly known as? 94. NetWeaver is a product from which IT Giant? 95. Which company founded by Ralph Roberts and Daniel Aaron in 1963 gets its name from the words "Communication" and "Broadcast"? 96. Which brand was advertised with the slogan "You will wonder where the Yellow went" in the 60's and 70's? – 97. In 1922, which car became the first to sell over a million units? 98. A manufacturer of high performance sports cars based in a small Italian village of Sant’Agata Bolognese near Bologna. This company was founded in 1963 by Ferrucio ___________. Name this company. 99. Dilip Kalra founded which successful Indian travel company? 100. The Priceless campaign of Master Card was envisioned by which ad agency? Answers: 91. Thomas Cook 92. Jaguar 93. The Vatican Bank. The name translates to Institute for Works of Religion. 94. SAP 95. Comcast 96. Pepsodent 97. Ford Model-T 98. Lamborghini 99. Make My Trip 100. McCann Eriksson
  • 16. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 101. Name the famous strategist who has also written the following books – “The Next Global Stage”, “The Mind of Strategist” and “The Borderless World” among others. 102. What are the 4 Ps of marketing – Product, Price, Promotion, Place collectively known as? 103. Originated from a force of Special Agents created on July 26, 1908, by Attorney General Charles Joseph Bonaparte during the presidency of Theodore Roosevelt. At first it was named the Bureau of Investigation (BOI. 104. Jeff Johnson and Steve Prefontaine were the first to be associated with which brand? 105. Who is the president on 1$ US note? 106. Yasui Sewing Machine Co., a company that sold and repaired sewing machines, was established in 1908 by Kanekichi Yasui, the father of the founders of? 107. What was created in 1929 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England? 108. Sameer Gehlaut, IIT D graduate, is the founder and chairman of which online trading firm? 109. Who wrote the popular trilogy on economics, American Capitalism (1952., The Affluent Society (1958., and The New Industrial State (1967.? 110. Tailwinds is the parent company of which airline? Answers: 101. Kenichi Omahe 102. Marketing Mix 103. FBI 104.Nike. Jeff was the first full time employee and Steve was the first track star to endorse it. 105. George Washington 106. Brother 107. Brylcreem 108. India Bulls 109. John Kenneth Galbraith 110. Jet Airways
  • 17. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 111. Which is the world’s most expensive spice by weight? 112. Danjaq, LLC is the holding company responsible for the copyright and trademarks to the characters, elements, and other material related to what? 113. “Business as unusual” is the autobiography of which business lady? 114. Whose final book published in 1993 was titled 'The New Economics for Industry, Government and Education'? 115. It was the production of which substance that really kick-started Pfizer's growth in the 1880s? 116. Who wrote, “My years at General Motors”? 117. The 24 signatories to which document were known as “Founding and subsequent fathers”? 118. The retail outlets for what are known as “Scoop Shops”? 119. Santhosh George Kulangara, MD of Labour India Publications is the first Indian to do what? 120. Which brand currently owned by Insight Pharmaceuticals is colloquially known as “Hari Patti”? Answers: 111. Saffron 112. James Bond 113. Anita Roddick (Body Shop) 114. Edward Demming 115. Citric Acid 116. Alfred Sloan 117. Buttonwood Agreement on May 17, 1792. It led to formation of NYSE. 118. Ben and Jerry’s 119. Space Tourist 120.Anacin
  • 18. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 121. What was surpassed as the world’s tallest structure by Chrysler Building on May 28, 1930 when it added a spire? 122. Old Monk, world’s third largest Rum selling brand and the biggest IMFL brand, is produced by which company? 123. Who manufactured the first fluoride containing toothpaste in 1955 called CREST? 124. Agilent is a company which designs and manufactures electronic and bio-analytical measurement instruments and equipment for measurement and evaluation. It is a successor of which company’s engineering division? 125. Which insurance company has a mirror, arrow and serpent in their logo? 126. Otto Beisheim is a German businessman and founder of? 127. In 2003, Phillip Morris renamed itself to? 128. The Discover Card is a major credit card, issued primarily in the United States. Who first launched it? 129. Who is the world’s largest digital camera maker? 130. Which brand means destiny in Latin? Answers: 121. Eiffel Tower (Empire State Building beat Chrysler 11 months later) 122. Mohan Meakin 123. Proctor and Gamble 124. Hewlett Packard 125. Prudential 126. Metro 127. Altria 128. Sears 129. Nokia 130. Lotto
  • 19. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 131. Which company's chairman is Arthur Ochs Sulzberger Jr., whose family has controlled the paper since 1896? 132. What is now featured on the Nepali Rupee notes? 133. Who had served as President of the Board of Trade in UK in 1908? 134. Which Indian conglomerate has the in-house magazine called Namaste? 135. What term first appeared in the book, “Mathematics and the imagination”? 136. Which book on competition theory was inspired by Ronald Reagen’s policy? 137. HMH Publishing Co. was created in 1953 for what purpose? 138. What started when in 1826. The Duke of Savoy gave his permission to start bottling water from the spring? 139. Founded in 1896 by Fritz Hoffmann, the company was early on known for producing various vitamin preparations and derivatives. Which company? 140. Calisto Tanzi founded which Italian company as a 22 year old dropout? Answers: 131. New York Times 132. Mt. Everest (It replaced King Gyanendra’s image) 133. Winston Churchill 134. ITC 135. Googol 136. Michael Porter’s Competetive Advantage of Nations 137. To publish Playboy 138. Evian Mineral Water 139. Roche (Swiss Pharma Giant) 140. Parmalat
  • 20. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 141. Name of which brand in Indonesian translates to “Salt Warehouse”? 142. Who is the CEO of Dynamatic Aerospace? 143. Expand NOIDA. 144. “You press the button, we do the rest” adline for? 145. This term was first coined by Sir Walter Scott in his famous novel 'Ivanhoe'. It is widely used in business and journalism these days. What is it? 146. Who is the author of the book, “Confessions of a Swadeshi Reformer”? 147. Who began his business career by publishing a weekly magazine 'TV week' at the Southdown Press in Melbourne in 1956? 148. Which famous pharmaceutical company was formerly known as 'American Home Products'? 149. Which Hong Kong based apparel company has the tagline, “Color our world”? 150. 4810 is a recurring theme in products of which company? Answers: 141. Gudang Garam 142. Rakesh Sharma 143. New Okhla Industrial Development Authority 144. Kodak 145. Freelancer 146. Yashwant Sinha 147. Rupert Murdoch 148. Wyeth (Now it is owned by Pfizer) 149. Bossini 150. Mont. Blanc
  • 21. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 151. If it is the Big Mac index for Mc Donalds, what is it for Starbucks? 152. Bottled for business: the less gassy guide to entrepreneurship is a book by? 153. Who inspired Barbie's Wild Concert Tour Fashions line of dolls? 154. In 1986, Body Shop formed an alliance with Green Peace to campaign for safety of which creature? 155. Which company owns currently the trademark “Eau De Cologne”? 156. For whom did IBM build Harvard Mark I, first large scale automatic digital computer in US? 157. Which private firm was the first to report Abraham Lincoln's death in Europe? 158. “Successful habits of visionary companies” is the tagline of which book by Jim Collins? 159. Ezra Cornell and Hiram Sibley were financers to Samuel Morse’s telegraphic experiments. They founded which company in 1857? 160. “Facts of life” is a book which gives basic, clearly-expressed advice about child health. Who publishes it? Answers: 151. Tall Latte Index 152. Karan Billimoria (Cobra beer) 153. Madonna 154. Whales 155. Procter and Gamble 156. US Navy 157. Reuters 158. Built to Last 159. Western Union 160. UNICEF
  • 22. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 161. Which corporate entity is the largest shareholder in Exxon Mobil? 162. With which watch making company would you associate Calvin Klein jewellery? 163. Which brand of instant tea and coffee shares its name with a state in the US? 164. Which company’s logo is often referred to as the Hexagon? 165. Which communication company was founded by the founders of the peer to peer sharing network Kazaa? 166. He was born to Florence Spellman, an unwed mother at the age of 17. His adoptive father was a Jew who came from Ellis Island. Name this business tycoon. 167. Which hotel occupies the first 37 floors of Burj Khalifa? 168. Which famous economist once said, “There is no art which one government learns of another fast than that of draining money from the pockets of the people”? 169. Which Japanese company’s name literally means “The Rising Sun”? 170. In 1853, Compende General d'Eaux was licensed to bottle and market mineral water. How is the company now known? Answers: 161. Barclays 162. Swatch 163. Georgia 164. HSBC 165. Skype 166. Larry Ellison of Oracle 167. Armani 168. Adam Smith 169. Hitachi 170. Vivendi
  • 23. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 171. In one of his books, Dom Moraes defined a character called Bodke which means 'somebody who walks with long strides. How is this family known as today? 172. Jean-Baptiste Say coined which word first in about 1800 meaning "one who undertakes an enterprise”? 173. Which word comes from the roman term meaning “cooked twice”? 174. Which legendary CEO owns a restaurant chain called Koo Koo Roo? 175. What is the best known tenet of the Salic law? 176. When first invented it was called the “Pappin’s Digester”. How do we know it today? 177. Which international voluntary organization was founded by the present French minister for foreign affairs Bernard Kouchner? 178. Which Indian was the richest man in the world in 1937 and appeared on the cover of Time magazine? 179. Which Indian fashion designers said 'We don’t make garments, we make heirlooms'? 180. Which Hollywood superstar owns a production house called Play Tone? Answers: 171. Dempo 172. Entrepreneur 173. Biscuit 174. Lee Iacocca 175. Excluding females from the inheritance of a throne or fief. 176. Pressure Cooker 177. Doctors without borders 178. Nizam of Hyderabad 179. Abu Jani and Sandeep Khosla 180. Tom Hanks
  • 24. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 181. Which management guru explained Synergy as 2+2 = 5? 182. Which media conglomerate did Lowry Mays and Red McCombs found in 1972 and focuses only on radio? 183. Which Indian film director, who owns Shayadri films, once worked as an ad executive for Lintas? 184. Whose quote, “Roti, Kapda, Makaan, Bijli and Bandwidth”? 185. Ad campaign for what, “Separate Men from Boys, not from Girls. Strike Now!” 186. What was the theme for the Tom Perkins book, “Mine’s bigger” 187. In which legendary campaign did American character actress ” Clare Peller” at the age of 81 acted in 1984..”Where is the Beef”? 188. Complete the quote by Ted Turner, “Early to bed, early to rise – work like hell and _______” 189. What was first published on Oct 19, 1918 in New York Globe which is now owned by Jim Pattison Group? 190. Who said “There is nothing so useless as doing efficiently that which should not be done at all” ? Answers: 181. Igor Ansoff 182. Clear Channel Communications 183. Shyam Benegal 184. Devang Mehta 185. Lucky Strike 186. Building a yatch 187. Wendy’s 188. Advertise 189. Ripley’s Believe It or Not 190. Peter Drucker
  • 25. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 191. Listed as VED on LSE, this Indian metal giant is named after the mother of its founder? 192. Which airline company headed by Gopal Goyal is named after his father and son? 193. From Mediocristan to Extremistan – and Back is a chapter in which book? 194. In personal care business F&F industry supplies the essential ingredients for making perfume. If one F stands for Flavour, what does the other one stand for? 195. Which departmental store was started as “The Golden Rule” and its current slogan is “Everyday Matters”? 196. Which popular skin care brand was invented by Ivan Combe in 1950 and contains Benzoyl Peroxide, Triclosan and salicylic acid? 197. What is symbolic expression in Sanskrit known as? 198. Who left Motorola to join Cisco as a CTO? 199. Till 2008, which company used to market Top Ramen in India? 200. Which company is known as the "Time-maker" and its name means exquisite, minute, Success in Japanese? Answer: 191. Vedanta 192. Murli Dhar Lakh Ram 193. Black Swan by Nicholas Taleb 194. Fragrance 195. J. C. Penny 196. Clearsil 197. Mudra 198. Padmasree Warrior (Probably Indian with highest number of twitter followers above Big B, Tharoor, SRK, Sachin, etc. 199. Marico 200. Seiko
  • 26. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 201. Which American Business woman said "First god, Second family, Third My Ashes”? 202. Ivar Coulson, a soda jerk for a Walgreen's drug store, invented what in 1922 and called it Malt? 203. Which company was in the business of making Japanese aircrafts in World War 2 and is now famous in the automobile sector? 204. “Local roots global reach” is the tagline of which French brewery? 205. In tire industry, what are OTR tires? 206. In the moving and packaging industry, what is PBOs? 207. What was the old name of Legend Computers? 208. The importance of money flows from it being a link between the present and the future. – Which famous economist’s quote? 209. Which group owns the Necker Islands, a holiday destination for couples? 210. What was the first mobile by Motorola? Answer: 201. Mary Kay Ashe 202. Milkshakes 203. Mitsubishi 204. Pernord Ricard 205. Off the road 206. Packed by owner 207. Lenovo 208. John Maynard Keynes 209. Virgin 210. Dynatac
  • 27. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 211. What is a reverse merger? 212. What is the 419 Fraud? 213. Which American Shoe Company is named after a corn dish used to feed pet dogs? 214. The motto for which organization is "nullius in verba", is Latin for "Take nobody's word for it"? 215. Which term used in trade union negotiations was coined by Beatrice Webb in 19th century? 216. Along with Prof. Krishnan, who authored “The New Age of Innovation”? 217. Who wrote the words ''Satisfaction Guaranteed'' on the first Wal-Mart sign and said that they were the two most important words of his life 218. Which group owns the retail brands Food World, Books & Beyond and Music World? 219. Which non-government, not-for-profit, industry-led and industry-managed organization was set up as Engineering and Iron Trades Association (EITA. in 1885? 220. What was accidentally invented by Roy Plunkett of Kinetic Chemicals, later acquired by Dupont, in New Jersey in 1938? Answers: 211. A listed company acquiring an unlisted company which automatically ends up listing the unlisted company 212. Nigerian Email Scam 213. Hush Puppies 224. Royal Society of London 215. Collective Bargaining 216. C K Prahalad 217. Sam Walton 218. RPG 219. Confederation of Indian Industry (CII. 220. Teflon
  • 28. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 221. Which company has the rotating propeller logo and was earlier in the aircraft business? 222. Which brand gets its name from the Japanese god of mercy? 223. Cash Cow and the growth share matrix are ideas by which company? 224. Which product first made by Joseph Lawrence & Jordon Lambert as a medicine in 1879 is now available in flavors like original, fresh, cool mint, natural? 225. Which brand, currently owned by Wrigleys, that has existed since the turn of 19th century used the slogan "The Original Celebrated Curiously Strong (insert flavour here. Mints" for a number of years? 226. What was co-invented in 1965 by Donald L. Elbert, James M. Faria, and Robert T. Wright, employees of Monsanto Company and sold under the brand name Chemgrass? 227. Which Ludhiana based company owns the brand Monte Carlo for woolen wear? 228. About what did Indira Gandhi say in 1975 "a Government organ, it is going to remain a Government organ”? 229. In technical parlance of commercial dishwashers what is PPH? 230. Which political party adopted the bicycle as its political symbol after a survey showed the bicycle as a very important tool in the rural areas? Answers: 221. BMW 222. Canon from Kwanon 223.BCG 224. Listerine 225. Altoid 226. Astro Turf 227. Oswal 228. All India Radio 229. Plates Per Hour 230. Telugu Desham
  • 29. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 231. Who said, “Be the change you want to see”? 232. The term was coined by Sher Shah Suri & used by subsequent mughal emperors for a silver coin which was used as currency? 233. Which certification denotes that child labour has not been used in the manufacture of carpets? 234. Which car was also known as the Fiat Millecento in Italy? 235. What came into existence on November 29, 1945 as Bachraj Trading Corporation Private Limited? 236. Which company started as Haloid Corporation? 237. What started as International Bank for Development and Reconstruction? 238. Which character debuted in Le Petit Vingtième on 10 January 1929? 239. Where in India would you find vehicles registered under the code DD? 240. "Tel Bhavan" is the corporate headquarter of which Indian PSU in Dehradun? Answers: 231. Gandhi 232. Rupiyah (Rupee is derived from it) 233. Rugmark 234. Premiere Padmini 235. Bajaj Auto 236. Xerox 237. World Bank 238. Tintin 239. Daman and Diu 240. ONGC
  • 30. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 241. Which Sports Goods Company owns the range of products under the name Ballistic, Stealth, Atomic and Velocity? 242. In 1952 what did Time describe as a "short-lived satirical pulp"? 243. Which historical novelist and poet is featured on notes issued by Bank of Scotland? 244. Which journal was first published & edited by Norman Lockyer in Britian? 245. Which private equity firm founded by Peter Peterson and Stephen Schwarzman in 1985 has the name, which is a cryptogram of the founders’ names? 246. The invention of what has been attributed to Chapel S. Carter, son of a Connecticut Baptist church deacon, in the year 1896? 247. What was founded by Curtis Priem(ex-SUN engineer., Chris Malachowsky(ex-SUN engineer.& Jen Hsun Huang(ex-AMD. in 1993? 248. It started when companies belonging to four prominent business groups - Tatas, Khataus, Killick Nixon and F E Dinshaw groups got together in 1936? 249. What first appeared in the UK market in 1968 with the suffix Ultra? In the 90s it was reformulated as Futur. 250. What was constructed by engineer Wilson Greatbatch entered use in humans from April 1960 following extensive animal testing? 251. Harrah's Entertainment, Inc founded on October 30, 1937 as a small bingo parlor in Nevada operated by William F. Harrah, became the first company of which type of business? Answers: 241. PUMA 242. MAD Magazine 243. Sir Walter Scott 244. Nature 245. Blackstone 246. Nail Clipper 247. NVIDIA 248. ACC 249. Ariel 250. Implantable Pacemakers 251. Casino
  • 31. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible Tata Round This set contains 20 questions from the world of TATAs. We could not find too many from this department. We would love it if you can contribute to this part.
  • 32. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 1. Expand TRF? 2. Which company was promoted in 1968 by Tata Steel, in collaboration with Yodogawa Steel Works and Nissho Iwai Corporation (since merged with Sojitz Corporation), Japan? 3. Which company’s internal newsletter is known as TATEAN? 4. Launched in October 2006, Croma is India's first country-wide chain of consumer electronics and durables. It is managed by? 5. Since 1964, which company has been manufacturing Tushar Water Coolers? 6. Who has the Director Identification Number DIN0001 7. John Portman and Sue Freeman designed which building? 8. Which city is named after the Gujrati name for salt? 9. How do we better know VSNL? 10. Visual Computing Labs (VCL) is an animation, visual effects and game asset building facility servicing production for which Tata company? Answer: 1. Tata Robin Fraser 2. Tayo Roll (India’s leading manufacturer and supplier) 3. Tata Tea 4. Infinity Retail 5. Voltas 6. Ratan Tata 7. Taj Wellington Mews 8. Mithapur (Tata Chemicals began its journey here) 9. Tata Telecommunications 10. Tata Elxsi
  • 33. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 11. Watawala Plantations is a joint venture between Tata Tea and Estate Management Services (Pvt) Limited, a leading player from which country? 12. What is Tata Indica known as in UK? 13. To bring quality knowledge, Tata had tied up with which publishing house? 14. Which company was incorporated in 1955 Private Limited Company under the name of `The Commercial Printing Press Ltd.'? 15. Pure, is positioned as India's first international restaurant with a focus in organic ingredients. Which hotel chain runs it? 16. What are the cheap houses from Tata Housing, nicknamed Nano houses, formally known as? 17. The 15 year for Economic Development of India – an idea mooted by JRD is more commonly referred to by what name? 18. Which was the first organization to place an order with TELCO / Tata Motors? 19. Which company was founded in 1972 by Fmali Herb Co. and was bought by Tata Tea in 1998? 20. Who said "You aim for perfection, you will attain excellence.If you aim for excellence, you will go lower”? Answers: 11. Sri Lanka 12. Rover 13. McGraw Hill 14. Tata Infomedia 15. Taj Hotels 16. Shubh Griha 17. Bombay Plan 18. Indian Railways 19. Good Earth Tea 20. J R D Tata
  • 34. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible Level – 2 This set contains 150 questions of above average level of difficulty. Most of these questions were asked in the city final round of Tata Crucible over the years.
  • 35. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 1. J C Leyendecker created the trade character known as _______ ______ ___. It was the name given to the various male models, who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett Peabody & Company of Troy, New York. Which character? 2. In the UK and Ireland it is known as P45, in Belgium its equivalent is known as a C4. Which it called in India and USA? 3. Loved by women since 1908, what can also be found under the genres, Historical, Medical, Desire, Intrigue, Modern, blaze, spotlight? 4. Originally used by The German Military for gathering feedback from multiple sources in order to evaluate performance during World War II, what is now used as an HR tool? 5. What was first made by Gisecke & Devrient in 1991 in sizes of 85.6X53.9X0.76mm & 26X15X0.76 mm, with the later being more popular? 6. Norbert Pearlroth was the sole contributor from 1923-75, for seven days a week in New York Public library for which magazine? 7. Big city, big enterprise, which telecom player of India extracted its name from it? 8. Sailors used to use it, it became a style symbol in 1970's and popularised in Bollywood, what is being talked about? 9. It was first formulated at the command of a Queen of Hungary, sometimes identified as Isabella but usually as Elisabeth, or in one document "Saint Elisabeth, Queen of Hungary". It is called the Hungary Water? 10. What was first patented in 1949 as “classifying apparatus and methods” and described as “article classification through the medium of identifying patterns”? Answers: 1. Arrow collared man 2. Pink Slip 3.Mills & Boon 4. 360 degree feedback 5. SIM cards 6. Ripley’s believe it or not 7. MTNL 8. Bell Bottoms 9. Perfume 10. Bar Code
  • 36. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 11. Which cleaning product first appeared in 1904 as an off shoot of monkey brand soap and has the meaning “force, vigour”? 12. Which finance term derives from Latin word meaning “condition of flowing”? 13. Which university was founded in 1961 at Elk Grove village, Illinois, located at 2815, Jorie Boulevard in Oak Brook, Chicago, Illinois, over 70,000 people have graduated from here from 119 countries? 14. The Greeks and Romans in 600 A.D. organised guild called “benevolent societies” which cared for the families and paid funeral expenses of members upon death. What concept originated out of it? 15. The Japanese and Italians are the first one to use it. Chinese use specific Arabic gum, egg whites, gelatine and bees wax. Identify this? 16. What is “Seigniorage” in the world of finance? 17. In what would one find 'A glass and a half of milk in every half pound'? 18. What was, first created by Suaing Ching, used by US Army 1945 and currently, it is used by corporate as a training tool? 19. Rolls Royce came out with many brands - ghost, phantom. When they came out with Silver Mist, they were told it was German word for manure, rubbish, or dirt, so they changed it to what? 20. Which generic business word/brand today was initially trademarked by North American Gaslight co. and Downer and co.? Answers: 11.Vim 12.Currency 13.Hamburger University 14.Concept of Life being Insured 15.Nail Polish 16.The difference between the face value of a coin and the cost of producing, distributing and retiring it from circulation 17.Cadbury Diary Milk 18.Overhead Projector 19.Silver Shadow 20.Kerosene
  • 37. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 21. What resulted in 1937 after Lt. John McCready had returned from a Balloon flying adventure and the sun had done permanent damage to his eyes? 22. Which company divides it customers in to 3 groups, i.e., Brand Aspirationals, Price-Sensitive Affluents and Value-Price Shoppers? 23. Managing Director of which household appliances market, earlier called as Qingdao Refrigerators, ordered its 76 faulty refrigerators to be destroyed by the employees in 1985? 24. Which liquor brand derives its name from the number of the casket chosen from a 100 Caskets? 25. Which concept was started by an American TV network founded by Lowell Paxon and Roy Speer? 26. Which creativity word was given by Alex Osborne in 1953 in his book called Applied Imagination? 27. The smallest of this species is Ispidina lecontei, the largest is Megaceryle maxima. What brand name do we get from this species? 28. Which organization’s newsletter is called Grapevine, which it terms as ‘meeting in print’? 29. The name of what product, which Vogue magazine termed as the ‘invention of the 20th century’ in 1908, entered the Oxford English Dictionary in 1911? 30. The word, being in French and difficult to pronounce, was called by its abbreviated name, which also enters the OED subsequently. What technique did Albert Humphrey pioneer at Stanford University in the 1960s using data from Fortune 500 companies? Answers: 21.Ray Ban 22.Wal-Mart 23.Haier 24.VAT 69 25.Home Shopping 26.Brainstorming 27.Kingfisher 28.Alcoholics Anonymous 29.Bra/Brassiere 30. SWOT Analysis
  • 38. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 31. Which Oxford economist of the 18th century was never given an honorary doctorate by his own university but was honoured by having his image printed on a British currency note? 32. What is C2A, or Call To Action marketing? 33. What was created by Alexey Pajitnov that has sold 40 million copies, but did not benefit its creator monetarily since he invented it in communist-era Russia? 34. Which term is derived from the Latin word "secreme" meaning to distinguish and to set apart? 35. Which magazine always featured only its founder on its cover, before Michelle Obama appeared along with her on its cover? 36. Which NGO was founded by an airlines purser and his 6 friends, Rs. 50 and a dining table as their resources in 1979? 37. This term for standardization, efficiency & productivity is coined as a pun on which major fast food chain? 38. Bhiwadi produces 70% of this country’s production of this item. It alleviates pain. What? 39. The founder of which bookstore believed in Regret Minimization framework and hence founded the bookstore? 40. In Turkish, what means "the holy meeting place?" Answers: 31.Adam Smith 32.Marketing in which the potential customer is made to get in touch with the marketer, such as a toll free number, or a discount coupon that will bring the customer to the store. 33.Tetris 34.Secretary 35.O, Oprah Winfrey's magazine 36.CRY 37.McDonalism 38.Dental chair for dentist 39.Amazon.com 40.Orkut
  • 39. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 41. In SHOT Show, a show on archery materials, guns, fireworks, If OT is Outdoor Trade. What is SH? 42. Which company was created in 1952 in Memphis, Tennessee, by homebuilder Kemmons Wilson to provide inexpensive family accommodation? Its name was inspired by a Bing Crosby movie. 43. In 1880s Bivraj Agarwal of Agra moved to a hill station with the Britishers and started selling ‘Gurdhani’. How is it better known now? 44. In 1873, TE Comstock Law was passed in US after Anthony Comstock. What was this Law concerning? 45. Which symbol is composed of 3 arrows, forms the ‘Mobius strip’ and can’t be trademarked? 46. With which Basmati rice brand did Pepsi enter Indian markets in the 80s? 47. Which corporate word comes from a Greek word meaning “high priest”? 48. What is the term given for people who spend a night in McDonalds? This system is prevalent in Japan. 49. Why did US post start 'V mail' or 'Victory mail', in 1940s? 50. P3 is a UK based company that bought furniture from Punjab, Haryana & Chandigarh. This scrap is later sold in UK and made huge profits on margins. How? Answers: 41. S- Shooting, H-Hunting 42. Holiday Inn 43. Lonavla Chikki 44. Banning of advertising of condoms 45.Symbol of Recycle bin 46.Season’s Harvest 47. Hierarchy 48. McRefugees 49. In order to optimally utilize transport space during WW II, mails were scanned onto photofilms and transported during WW II. 50. Furniture designed by Le Corbusier bought as scrap and sold as Antique in UK
  • 40. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 51. What does Pinnawala Orphanage produce in Srilanka? 52. What are mostly made in the "traditional” and “Chalet” styles and has most popular melodies called “The Happy Wanderer” and “Edelweiss”? 53. Before surgeons, which professionals used to perform surgeries in UK? 54. By developing a vegetable variant of what has Shandip and Ketan Shah recently had a runaway/controversial success in health stores in UK? 55. Developed by Albert Pick in 1974 & published by Krause publications. What is Pick Catalogue for? 56. This term was first used by New York World newspaper in 1929 to refer to large custom-built tabulators IBM made for Columbia University? 57. What were introduced by Sir Harry Burnett Lumsden and William Stephen Raikes Hodson in 1848 for British colonial troops in India and were found to be especially effective for field service and battle? 58. Which company founded by Warren _________ in the early 1900, was involved in the building of the Hoover Dam? 59. This Founder and Chairman of infoUSA in order to give back something to his alma mater started a B school there. Name him. 60. This company was founded in 1913 by Mario ______. Mario’s granddaughter Miuccia inherited it and led the company’s expansion into couture. Name the brand. Answers: 51.It's an elephant orphanage and produces stationary out of Elephant dung 52.Cuckoo clocks 53.Barbers 54.Vegetarian Condom 55.Banknotes 56.Supercomputing 57.Khakhis 58. Bechtel 59. Vinod Gupta (VGSOM, IIT Kharagpur) 60.Prada
  • 41. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 61. Garage is an initiative by HP for which set of people / businesses? 62. Krueger Beer was the first beer company to do what? 63. Which airline often gives its aircraft feminine names like Ladybird, Island Lady and Ruby Tuesday? 64. “We Try Harder” ad campaign by AVIS was created by which agency? 65. Which Indian state promotes itself as “Emrald Blue and You”? 66. Where was the term, “Invisible Hand” (economics) first used? 67. What is the name given to an employee who quits a company to take up a job with another company, but rejoins his previous company? 68. Snap, Pop and Crackle are the characters associated with which famous brand? 69. Which brand’s slogan is “Life is a journey”? 70. What term was first used in reference to the refined substance in 1892, and was registered as a trade name by British wholesaler Carless, Capel & Leonard? Answers: 61.Startups 62.Sell in cans 63.Virgin Atlantic 64.DDB Worldwide(Part of Omnicomm now) 65.Andaman and Nicobar Islands 66.Adam Smith’s Wealth of Nations 67.Boomerang 68.Kellog’s 69.Samsonite 70.Petrol
  • 42. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 71. This Gujarat based organization has the motto 'for the woman, by the woman, of the woman'. Name it. 72. About what did Dorothy Parker, a humorist, say – “I like to have a ______ / Two at the very most / After three I am under the table / After four I am under the host”? 73. Who put forth the 525 rule which meant that 25 per cent of a company's sales revenue should accrue from products launched during the last 5 years? 74. Often the Happy Meal is themed to promote a current family-oriented movie. The first such promotion was for which film? 75. Which brand name was suggested by Dhirajben Ruparel, in a contest held for the purpose, with prize money of Rs. 5? 76. Mary Quant ran a popular clothes shop in Kings Road, Chelsea, London, called Bazaar, from which she sold her own designs. She named which product after her favorite car model? 77. What was the name that Apple wanted to use for its Internet Kiosks? 78. Which company was the official supplier of uniforms to the SA, SS, Hitler Youth, NSKK and other Nazi Party organizations? 79. The website says, “Some think that this name is the product of the founder’s mind. Others are of the view that it came from a book of ancient myths. Of such books, one that is very famous is the “Masnavi Gulzar-e-Nasim”. In this book, there is a character who was the daughter of Muzaffar Shah, the King of Firdaus (Heaven).” Name the character / product? 80. In 1882, American Express started its expansion in the area of financial services by launching which service to compete with the United States Post Office? Answers: 71. Mahila Grih Udyog 72. Martini 73. Sumantra Ghosal 74. Star Trek, 1979 75. Lijjat Papad (Gujrati for tasty) 76. Miniskirt after Mini (Probably the second most influential car of the century after Model-T) 77. Ipod 78. Hugo Boss 79. Rooh-Afza 80. Money Order
  • 43. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 81. What was invented in 1969 by Henkel after studying the "twist-up ease" and convenience of lipstick applicators? 82. Yuan (Chinese), Yen (Japanese) and Won (Korean) are cognates. What do they mean? 83. De La Rue was the first company to manufacture Playing Cards on a mass scale. Thomas de la Rue's designs for playing cards are the basis for the modern standard design. They now have presence in 150 countries by doing what? 84. Mr. and Mrs. Singh, she set up an educational institute, Vidya Bharati Shikshan Prasarak Mandal. They also set up Shram Sadhana Trust that runs hostels for working women. How do we know Mrs. Singh better? 85. Dada and Co. were the first distributors of HLL in India. Which brand was named after them? 86. What is the concorde effect? 87. “Pizza is free if we don’t give you a bill”. Why did such services originate in the US? 88. What was the 8.3 convention that was changed by Windows 95? 89. Percy Spencer noticed the melting of a peanut candy bar that he had in his pocket while working on an active radar set. What famous appliance came out as a result of this incident? 90. Which famous TV show's name comes from a Cole Porter song? Answers: 81. Glue stick 82. Round object / round coin 83. Selling high-security paper and printing technology for over 150 national currencies. 84. Pratibha Patil 85. DALDA (L was added by request of Unilever) 86. Persisting with an idea even after it no longer remains profitable. 87. To eliminate cheating by workers who used to report less sales to the owners 88. Character limit in filenames. It was also known as shortname 89. Microwave 90. Who wants to be a millionaire?
  • 44. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 91. Why the first commercially available version of the Oracle database was called Oracle 2? 92. Who are Scarlett Collar Workers? 93. Who is the single largest shareholder of Disney? 94. Which former dean of Harvard Business School and founder of INSEAD is often touted as the “Father of Venture Capitalism” ? 95. Café HAG and Sanka are two coffee brands from the house of Kraft Foods. What is unique about them? 96. Disgusted with film work, who along with a friend Sheikh Hassan Banatwala, managed some finance, and together they launched the Rainbow Recording Company with an office in Lamington Road? 97. Who in 1923 wrote the book - The problem of the rupee: Its origin and its solution (history of indian currency & banking)? 98. Which technological innovation forced Proctor and Gamble to concentrate on the soap business? 99. In U.S coinage act of 1864, there is mandate which basically says presence of which inscription on all coins minted in U.S.? 100. Maurice Lauré, Joint Director of the French Tax Authority, was first to introduce this on April 10, 1954, although German industrialist Dr. Wilhelm von Siemens proposed the concept in 1918. What are we talking about? Answers: 91. So that people don’t think that they are an amateur company launching their first product. 92. People in the Pornography business 93. Steve Jobs 94. Georges Doriot 95. They are decaffeinated 96. Naushad 97. B. R. Ambedkar 98. Electric bulb. They used to make candles 99. In God we trust 100. VAT
  • 45. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 101. According to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as 1% of all searches use this feature and bypass all advertising. Which feature? 102. Which is the most traded spice, in terms of monetary value, in the world? The “International ________ Exchange” is located in Kochi. 103. Which company, founded in 1992 by Mel and Patricia Ziegler, designates its employees as ministers, customers as citizens and retail outlets as embassies? 104. India in general and particularly the towns Mandvi and Salia have a long history in manufacturing this product. However demand for this product has now grown so much in the Middle East that it is not easily available in India. Name the product. 105. David Sassoon founded his business in Bombay in the 1850s manufacturing carpets. Who did he pass his legacy to? 106. In 1925, a professor in accounting in the USA started doing some consultancy out of interest. What did this result into? 107. How one of the first eight people to graduate from Harvard is immortalized in the United Kingdom? 108. This sportsman is credited with having invented this product. As a matter of fact, he was paid to use this product so that its benefits could be seen by all. Name the sportsman and the product. Graham Yallop 109. Which television personality who in his early career did commercials for Doritos brand of chips is an automobile collector and writes a column in Popular Mechanics? 110. In the mid 40s I signed on for the Blue Books three month modelling course and was hired by Holga Steel (for some host party i think). Who am I? Answers: 101. I am feeling lucky 102. Pepper 103. Republic of Tea 104. Wooden boats 105. Raymonds 106. McKinsey 107. Downing Street on John Downing 108. Helmet 109. Jay Leno 110. Marilyn Monroe
  • 46. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 111. Which brand is owned by Unilever was founded in a gas station in 1977 when its owner took a $5 worth course in Pennsylvania? 112. Which legend was presented with a special medal by League of Nation in 1935 because his creation was a symbol of universal goodwill? 113. Goodbye, Farewell and Amen is a television movie that served as the 251st and final episode of which television series? 114. What was first published between 1768 and 1771 in Edinburgh, Scotland? When launched it was aimed at educated adults. 115. “Statistics are like ______. What they reveal is suggestive, but what they conceal is vital” is a quote by Aaron Levenstein. Fill in the blank. 116. What was first proposed by the New Zealand entomologist George Vernon Hudson, whose shift- work job gave him leisure time to collect insects, and made him aware of the value of after- hours daylight? 117. The sticks were made of polished hazel or willow wood, and transactions were recorded by notches carved into the square with a knife. The size of the notch indicated the denomination. Name of which Software Company is derived from the name of the stick? 118. What did Peter Minuit purchase from Native Americans on May 24, 1626 for goods to the value of 60 Dutch guilders? 119. What was added to the Morse code on 24th May 2004, its 160th Anniversary? 120. The Dollar Baby (also sometimes referred to as the Dollar Deal) is a term coined by best-selling author Stephen King in reference to which select group of people? Answers: 111. Ben and Jerry’s 112. Mickey Mouse, Walt Disney 113. MASH 114. Encyclopedia Britannica 115. Bikini 116. Daylight Savings Time 117. Tally 118. Manhattan 119. The @ Symbol 120. To whom he has granted permission to adapt one of his short stories for the sole consideration of one dollar ($1)
  • 47. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 121. Anna Jarvis started this campaign and was so disturbed when the concept was made commercial. She tried to copy right the concept but ended up without success. It is considered to be one of the most popular days for dining out in US and Europe. Which concept is being talked about? 122. This firm wanted panelists – Single, married and Couples to “Come out and tell us the truth” campaign. They were used as panel of testers and considered to be path breaking. Which firm? 123. Italy’s Monte Paschi di Siene, established in 1472 has the distinction of being the oldest of its kind. What is it? 124. Which inventor spent the last ten years of his life in near-seclusion in Suite 3327 (where he also died), largely devoting his time to feeding pigeons while occasionally meeting dignitaries? 125. What kind of vehicles in India carry a CD license plate? 126. Which US President used to work as a model for magazines like Living and Cosmopolitan? 127. What was earlier known as Brad’s Drink? 128. The credit for popularising which term is given to Arnold Toynbee, whose lectures given in 1881 gave a detailed account of it? 129. How was the naming of HP decided between Bill Hewlett and David Packard? 130. What started on the Swansea and Mumbles Railway in south Wales, UK; it was horse-drawn at first, and later moved by steam and electric power? Answers: 121. Mother’s Day 122. Durex Condoms 123. Bank 124. Nicholas Tesla 125. Country Diplomats 126. Gerald Ford 127. Pepsi 128.Industrial Revolution 129. By the toss of a coin 130. Tramways
  • 48. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 131. What was established by an English librarian named Abel Joshua? It is alleged that he arrived in India as a British stowaway. 132. Which Bird now extinct was considered in 1962 to be a symbol of Friendship & Co-operation? 133. What is made from potatoes and is known as little water in the country of origin? 134. For Kagaz ke Phool what copyright did Guru dutt buy from 20th Century Fox? 135. Who was the CEO of Calcutta Municipal Corporation in 1924? 136. The B.F. Goodrich Company coined what name in 1923 for the line of rubber overshoes that it made using the fastener, adopting the term to refer to the speed with which the new overshoes could be fastened or unfastened? 137. Which beer is brewed at Mohan Rocky breweries in Maharashtra, mount Shivalik in Rajasthan, Impala Breweries in Goa, Iceberg in Bihar & Manav Breweries in UP? 138. This entertainment company derives its name from a famous landmark in Vancouver. It is famous for producing the Michael Moore documentary Fahrenheit 9/11, which became the studio's highest grossing film. 139. It was first mentioned by Mark Twain in 1872 in his novel 'Roughing It'. There was also an attempt to trademark it by a magazine known by the same name. However it was not allowed to do so. What is being referred to here? 140. Who moved to London to take up the post of warden of the Royal Mint in 1696? Answers: 131. Higginbottom (India’s oldest bookshop in Chennai) 132. Concorde 133. Vodka 134. Cinemascope 135. Subash Chandra Bose 136. Zipper 137. Cobra 138. Lions Gate Entertainment 139. Calling Card 140. Isaac Newton
  • 49. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible 141. ISO 4217 is the international standard describing 3 letter codes for what? 142. Which term originated in 19th century to denote unfinished business? It took its current meaning in 1904. Symptoms include dehydration, fatigue, headache, nausea, vomiting, diarrhea, etc. 143. What was developed by Nike and their ad agency Wieden+Kennedy in 2004 as a fund raising item? 144. Governor General Lord Auckland had two beautiful sisters - Emily and Funny. India being an alien country, Lord Auckland wanted his sisters to grow up in an atmosphere of unfettered joy in the lap of nature. He helped them develop something which has served as the All India Radio building and the Burmese pagoda for them to enjoy in the past. What? 145. What does GSM stand for in the paper industry? 146. Which term was used by the Romans to refer to the Roman province covering much of the island of Great Britain? The name itself derives from Pretannia, Diodorus's rendering of the indigenous name for the Pretani people whom the Greeks believed to inhabit the British Isles. 147. What began at the 'Green Room' on March 27, 1956 as the free enterprise? 148. The name of which youth apparel brand that designs high quality, functional products for surfing is derived from an Australian English word meaning a small lake, specifically an oxbow lake? 149. Which method was used by Isaac Pittman to teach shorthand in UK? 150. Hyman Kirsch and his son Morris, both Russian immigrants living in the Williamsburg section of Brooklyn, New York, began selling sodas in 1904. What was unique about it? 151. Which liberal politician and economist’s grave was discovered in 2007 by CP Bhatia, an assistant commissioner of Income Tax, while he was researching a book on India's tax history in Mullick Bazaar, Kolkata? Answers: 141. Currency Codes (INR for Indian Rupee, USD for US Dollar) 142. Hangover 143. Livestrong wristbands 144. Eden Gardens 145. Gram Per Square Meter 146. Britannia 147. Nani Palkiwala’s annual budget speeches 148. Billabong 149. Distance Learning 150. No-cal-soda. It was the first zero calorie soda 151. James Wilson (Founder of Economist and Standard Chartered)
  • 50. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible For comments / feedback / rotten tomatoes, contact us at: Ravi Handa Phone: +91- 9461 493 393 Email: handa@handakafunda.com Facebook: facebook.com/ravihanda Twitter: twitter.com/ravihanda Linkedin: in.linkedin.com/in/ravihanda Avinash Maurya Phone: +91- 9983 117 978 Email: avinash@handakafunda.com Facebook: facebook.com/mauryaavinash Twitter: twitter.com/avinash_maurya ** In 1955, the members of Lok Sabha & Rajya Sabha made an unusual agreement to increase their salary by Re.1 as their salary was Rs. 420 at that point.
  • 51. Complied by: www.handakafunda.com/?botc Best of TATA Crucible Complied by: www.handakafunda.com/?botc Best of TATA Crucible Our other free e-books Trivia about how major Global / Indian companies got their names (250+ company names covered) Comprehensive compilation/complete list of Maths/Quantitative Aptitude formulas, fundas, tips and tricks required for CAT, XAT, MAT and other MBA Entrance examinations. To download any or all of the free e-books; Visit: www.handakafunda.com/downloads.php