SlideShare uma empresa Scribd logo

Types of Advertising

•Transferir como PPTX, PDF•
•
Najmul Hoda
Najmul Hoda

Lecture Notes

Marketing
1 de 12
TYPES OF ADVERTISING 13.10.2014
BASIC TYPES • Brand advertising aims to create, change or enhance the brand personality and positioning of the company, product, service or person being advertised. • Direct response advertising is like a sales rep on quota. These ads are designed and measured by how well they convert prospects into buyers and how much revenue they generate. These ads are "transactional.“
BRAND ADVERTISING
POLITICAL ADVERTISING
ONLINE ADVERTISING

Recomendados

Keynote talk Taan Worldwide conference - Stockholm 2017
Keynote talk Taan Worldwide conference - Stockholm 2017Keynote talk Taan Worldwide conference - Stockholm 2017
Keynote talk Taan Worldwide conference - Stockholm 2017The UK Agency Awards
 
The fundamental differences imc
The fundamental differences imcThe fundamental differences imc
The fundamental differences imcSushil Sinha
 
Advertising
AdvertisingAdvertising
Advertisingshrutihkapoor
 
Mktg vs Selling
Mktg vs Selling Mktg vs Selling
Mktg vs Selling StormTheNorm Ventures
 
An Effective Advertising Campaign
An Effective Advertising CampaignAn Effective Advertising Campaign
An Effective Advertising CampaignPowerhouse Advertising
 
A deal management system for restaurants
A deal management system for restaurantsA deal management system for restaurants
A deal management system for restaurantsStephen Duke
 
Virtual Branding Solutions
Virtual Branding SolutionsVirtual Branding Solutions
Virtual Branding Solutionsmariobrownza
 
Managing brand equity presentation
Managing brand equity presentationManaging brand equity presentation
Managing brand equity presentationShristiKumari10
 

Recomendados

Keynote talk Taan Worldwide conference - Stockholm 2017
Keynote talk Taan Worldwide conference - Stockholm 2017Keynote talk Taan Worldwide conference - Stockholm 2017
Keynote talk Taan Worldwide conference - Stockholm 2017The UK Agency Awards
 
The fundamental differences imc
The fundamental differences imcThe fundamental differences imc
The fundamental differences imcSushil Sinha
 
Advertising
AdvertisingAdvertising
Advertisingshrutihkapoor
 
Mktg vs Selling
Mktg vs Selling Mktg vs Selling
Mktg vs Selling StormTheNorm Ventures
 
An Effective Advertising Campaign
An Effective Advertising CampaignAn Effective Advertising Campaign
An Effective Advertising CampaignPowerhouse Advertising
 
A deal management system for restaurants
A deal management system for restaurantsA deal management system for restaurants
A deal management system for restaurantsStephen Duke
 
Virtual Branding Solutions
Virtual Branding SolutionsVirtual Branding Solutions
Virtual Branding Solutionsmariobrownza
 
Managing brand equity presentation
Managing brand equity presentationManaging brand equity presentation
Managing brand equity presentationShristiKumari10
 
What is affiliate marketing
What is affiliate marketingWhat is affiliate marketing
What is affiliate marketingNazik2
 
What is Marketing
What is MarketingWhat is Marketing
What is Marketingswatiitft
 
Big 6
Big 6 Big 6
Big 6 SHAMBA AMANI
 
Advertising agencies in uae
Advertising agencies in uaeAdvertising agencies in uae
Advertising agencies in uaeBeatriz john
 
Selling by leading change
Selling by leading changeSelling by leading change
Selling by leading changeWayne Peterson
 
Positioning
PositioningPositioning
PositioningPratik Gandhi
 
Customers & false advertising
Customers & false advertisingCustomers & false advertising
Customers & false advertisingJia Lai
 
Customers & false advertising
Customers & false advertisingCustomers & false advertising
Customers & false advertisingGan Jet Foong
 
Marketing
MarketingMarketing
MarketingJubilee Life Insurance Company Ltd.
 
Skilles required for sales manager
Skilles required for sales managerSkilles required for sales manager
Skilles required for sales managerJohn Suresh
 
Sales meeting handout
Sales meeting handoutSales meeting handout
Sales meeting handoutJeanne Abatelli
 
Rethinking marketing
Rethinking marketingRethinking marketing
Rethinking marketingCitibank N.A.
 
Vendor page4
Vendor page4Vendor page4
Vendor page4Kevin Benson
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingWorldofBusiness
 
Sales promotion thomas hill
Sales promotion thomas hillSales promotion thomas hill
Sales promotion thomas hillthomashill4
 
Customer powerpoint
Customer powerpointCustomer powerpoint
Customer powerpointhonestabe954
 
Career in Advt
Career in AdvtCareer in Advt
Career in Advtgueste76346
 
Sales promotion thomas hil
Sales promotion thomas hilSales promotion thomas hil
Sales promotion thomas hilthomashill4
 
Pdf hoda et al entrepreneurial intention
Pdf hoda et al entrepreneurial intentionPdf hoda et al entrepreneurial intention
Pdf hoda et al entrepreneurial intentionNajmul Hoda
 
Operations research lecture 5
Operations research lecture 5Operations research lecture 5
Operations research lecture 5Najmul Hoda
 
Najmul Hoda PhD Thesis Defence Presentation
Najmul Hoda PhD Thesis Defence PresentationNajmul Hoda PhD Thesis Defence Presentation
Najmul Hoda PhD Thesis Defence PresentationNajmul Hoda
 
Advertising Media Below the Line
Advertising Media Below the LineAdvertising Media Below the Line
Advertising Media Below the LineNajmul Hoda
 

Mais conteúdo relacionado

Mais procurados

What is affiliate marketing
What is affiliate marketingWhat is affiliate marketing
What is affiliate marketingNazik2
 
What is Marketing
What is MarketingWhat is Marketing
What is Marketingswatiitft
 
Advertising agencies in uae
Advertising agencies in uaeAdvertising agencies in uae
Advertising agencies in uaeBeatriz john
 
Selling by leading change
Selling by leading changeSelling by leading change
Selling by leading changeWayne Peterson
 
Customers & false advertising
Customers & false advertisingCustomers & false advertising
Customers & false advertisingJia Lai
 
Customers & false advertising
Customers & false advertisingCustomers & false advertising
Customers & false advertisingGan Jet Foong
 
Skilles required for sales manager
Skilles required for sales managerSkilles required for sales manager
Skilles required for sales managerJohn Suresh
 
Rethinking marketing
Rethinking marketingRethinking marketing
Rethinking marketingCitibank N.A.
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketingWorldofBusiness
 
Sales promotion thomas hill
Sales promotion thomas hillSales promotion thomas hill
Sales promotion thomas hillthomashill4
 
Customer powerpoint
Customer powerpointCustomer powerpoint
Customer powerpointhonestabe954
 
Sales promotion thomas hil
Sales promotion thomas hilSales promotion thomas hil
Sales promotion thomas hilthomashill4
 

Mais procurados (18)

What is affiliate marketing
What is affiliate marketingWhat is affiliate marketing
What is affiliate marketing
 
What is Marketing
What is MarketingWhat is Marketing
What is Marketing
 
Big 6
Big 6 Big 6
Big 6
 
Advertising agencies in uae
Advertising agencies in uaeAdvertising agencies in uae
Advertising agencies in uae
 
Selling by leading change
Selling by leading changeSelling by leading change
Selling by leading change
 
Positioning
PositioningPositioning
Positioning
 
Customers & false advertising
Customers & false advertisingCustomers & false advertising
Customers & false advertising
 
Customers & false advertising
Customers & false advertisingCustomers & false advertising
Customers & false advertising
 
Marketing
MarketingMarketing
Marketing
 
Skilles required for sales manager
Skilles required for sales managerSkilles required for sales manager
Skilles required for sales manager
 
Sales meeting handout
Sales meeting handoutSales meeting handout
Sales meeting handout
 
Rethinking marketing
Rethinking marketingRethinking marketing
Rethinking marketing
 
Vendor page4
Vendor page4Vendor page4
Vendor page4
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Sales promotion thomas hill
Sales promotion thomas hillSales promotion thomas hill
Sales promotion thomas hill
 
Customer powerpoint
Customer powerpointCustomer powerpoint
Customer powerpoint
 
Career in Advt
Career in AdvtCareer in Advt
Career in Advt
 
Sales promotion thomas hil
Sales promotion thomas hilSales promotion thomas hil
Sales promotion thomas hil
 

Mais de Najmul Hoda

Pdf hoda et al entrepreneurial intention
Pdf hoda et al entrepreneurial intentionPdf hoda et al entrepreneurial intention
Pdf hoda et al entrepreneurial intentionNajmul Hoda
 
Operations research lecture 5
Operations research lecture 5Operations research lecture 5
Operations research lecture 5Najmul Hoda
 
Najmul Hoda PhD Thesis Defence Presentation
Najmul Hoda PhD Thesis Defence PresentationNajmul Hoda PhD Thesis Defence Presentation
Najmul Hoda PhD Thesis Defence PresentationNajmul Hoda
 
Advertising Media Below the Line
Advertising Media Below the LineAdvertising Media Below the Line
Advertising Media Below the LineNajmul Hoda
 
advertising Media - Above the Line
advertising Media - Above the Lineadvertising Media - Above the Line
advertising Media - Above the LineNajmul Hoda
 
The Advertising Agency
The Advertising AgencyThe Advertising Agency
The Advertising AgencyNajmul Hoda
 
Introduction to Advertising
Introduction to AdvertisingIntroduction to Advertising
Introduction to AdvertisingNajmul Hoda
 

Mais de Najmul Hoda (7)

Pdf hoda et al entrepreneurial intention
Pdf hoda et al entrepreneurial intentionPdf hoda et al entrepreneurial intention
Pdf hoda et al entrepreneurial intention
 
Operations research lecture 5
Operations research lecture 5Operations research lecture 5
Operations research lecture 5
 
Najmul Hoda PhD Thesis Defence Presentation
Najmul Hoda PhD Thesis Defence PresentationNajmul Hoda PhD Thesis Defence Presentation
Najmul Hoda PhD Thesis Defence Presentation
 
Advertising Media Below the Line
Advertising Media Below the LineAdvertising Media Below the Line
Advertising Media Below the Line
 
advertising Media - Above the Line
advertising Media - Above the Lineadvertising Media - Above the Line
advertising Media - Above the Line
 
The Advertising Agency
The Advertising AgencyThe Advertising Agency
The Advertising Agency
 
Introduction to Advertising
Introduction to AdvertisingIntroduction to Advertising
Introduction to Advertising
 

Último

Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.Bharathi sakthi
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 

Último (20)

Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
The Art of sales from fictional characters.
The Art of sales from fictional characters.The Art of sales from fictional characters.
The Art of sales from fictional characters.
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfDistribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 

Types of Advertising

  • 1. TYPES OF ADVERTISING 13.10.2014
  • 2. BASIC TYPES • Brand advertising aims to create, change or enhance the brand personality and positioning of the company, product, service or person being advertised. • Direct response advertising is like a sales rep on quota. These ads are designed and measured by how well they convert prospects into buyers and how much revenue they generate. These ads are "transactional.“
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.