Google Brand Boosting Strategies

[object Object],[object Object],[object Object],VALUES: - Easy to use - Innovation - Collaboration ,[object Object],[object Object],[object Object],[object Object],Vision Organizing the World’s Information Brand Vision

Brand Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Essence ATTRIBUTE : BENEFIT: EMOTIONAL REWARD: VALUE: PERSONALITY : Friendly Functional Clear Touch of fun Excitement Imaginative Exclusive Reliable Safe Borderless Innovator Relevance Fulfilment Ease-at-use Achiever

Brand Audit - Corporation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sam’s 1 st working day at Google

Brand Audit – Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Audit - Distributors ,[object Object],[object Object],[object Object],[object Object],[object Object]

PUSH PUSH PULL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Audit - Competitors

Brand Audit - Consumers ,[object Object],[object Object],[object Object],[object Object]

Brand boosting strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand boosting strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand boosting strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand boosting strategy ,[object Object],[object Object],[object Object],[object Object]

“ Cooking” Pie Strategic Brand Management Module, Prof. Leslie de Chernatony, MSc Marketing Communications Using “cooking” ingredients: think global, act local, targeting and content integration

[object Object],By N.Tatarciuc : http://www.linkedin.com/in/nadiatatarciuc

Google Brand Boosting Strategies

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Google Brand Boosting Strategies