We surveyed consumers to learn about their views toward home ownership, how recent changes in
the mortgage industry impacted their application experience, what factors are most important in the
mortgage application process, and if consumers would be willing to consider an alternate mortgage
provider.
• 80% of U.S. consumers would consider a mortgage from a non-bank
• 1 in 3 consumers would consider a mortgage from Walmart
• 48% would consider a mortgage from PayPal
Although, consumer satisfaction with primary banks ranked high (81%) the study reveals continued
frustrations with current mortgage processes that could drive consumers to alternative home loan
providers:
• High interest rates, high payments, and taxes and escrow are the top three most frustrating
issues regarding consumers’ current mortgages
• 56% of consumers blame slow execution as one of the most painful aspects of the mortgage
process
• 32% said difficult to communicate with
• 31% said unable to track the status of their mortgage application
• 26% said untrustworthy advice
“Consumer attitude is driven by three things, price, service and trust,” said Doug Hautop, Senior
Manager and Lending Practice lead for CG. “Institutions looking to gain market share must target
customer values instead of traditional asset segmentation.”
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U.S. Consumers Consider Non-bank Home Mortgages from Walmart and PayPal | Carlisle & Gallagher Consulting Group
1. 1 in 3 Would Consider a Walmart Mortgage
80% of U.S. Consumers Would Consider a Non-bank Mortgage
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13. Study Finds One-third of Consumers Would Consider a Mortgage from Walmart
Tom Mataconis | VP of Consulting
Doug Hautop | Lending Practice Leader
Thomas.Mataconis@cgcginc.com
Doug.Hautop@cgcginc.com
704.936.1610
704.936.1600
Carlisle & Gallagher Consulting Group
212 South Tryon Street, Suite 800, Charlotte, NC 28281
www.carlisleandgallagher.com