Jennifer Mravich is a 30-year-old Vice President of Marketing at Power Credit Union ($84 M) in Pueblo, Colorado, United States. This is her Finalist presentation that she gave in Amelia Island, Florida as part of the 2014 CUES Next Top Credit Union Exec competition.

1. Jennifer
Mravich
Vice President of Marketing
Power Credit Union ($84 M)
Pueblo, Colorado

2. Jennifer Mravich
Vice President of Marketing
Power Credit Union

3. Change is inevitable. Progress is optional. !
- Tony Robbins
Life is calling… Power Credit Union

4. Your
Credit Union

5. Members
12,300
12,075
11,850
11,625
11,400
11,471
Power CU
11,745
12,242
2012 2013 2014

10. Strategic Value. Why Rebrand?
Non-Quantifiable Results
• Competitive advantage - discovering your “why”!
• Enhanced and modern image in markets!
• Stronger recruitment of staff & attractive culture!
• Meet member demand!
• Future growth potential

11. Average Age of Membership
Age
50.0
48.0
46.0
44.0
42.0
46.5
47.8 48 47.9 48 47.9
47 47
2012 2013 2014 2015
Industry Power CU
Source: Credit Union National Association (CUNA)

12. Member Growth
5%
3.75%
2.5%
1.25%
0%
-1.25%
-2.5%
-3.75%
-5%
2.5 2.4 2.3 2.3
2013 2014 2015 2016
5
4
-3
-4
Industry Power CU
Source: Credit Union National Association (CUNA)

13. Loan Growth
19.0%
14.3%
9.5%
4.8%
0.0%
15
10 10.6 11
8
7.3
2013 2014 2015
Industry Power CU
Power CU Net Income
2013
2014
2015
380,000
480,000
600,000
US$0 US$300,000 US$600,000
Source: Credit Union National Association (CUNA)

14. On the horizon…
• Refreshed Website!
• Mobile Apps!
• PFM - MyMoneyPal!
• ApplePay!
• Life is Calling Campaign!

15. On the horizon…
• Remodeled Facilities / Signage!
• Culture Shift & Modern Image!
• Onboarding/Referral Programs
• Refreshed Website!
• Mobile Apps!
• PFM - MyMoneyPal!
• ApplePay!
• Life is Calling Campaign!

16. Courage is being scared to death, but saddling up anyway. !
~ John Wayne

17. Q&A with Jennifer