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Social media class 3
1.
Class 3: Best of
the rest Joe “Zonker” Brockmeier, Kim Groneman, and Frank Days January 2010
2.
Agenda
• Homework review • Novell communities • Blogs • Exercise • Technical communities • Bookmarking • Multimedia 2 © Novell, Inc. All rights reserved.
3.
Classes
Class 1: Intro to Social Media Marketing Class 2: Social Media – The Big Three Class 3: Best of the Rest Class 4: Tips, Tricks and Tools 3 © Novell, Inc. All rights reserved.
4.
Social Media Framework
Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals? 4 © Novell, Inc. All rights reserved.
5.
•
Ask a question on LinkedIn, Facebook or Twitter • Join one new network • Post one piece of content 5 © Novell, Inc. All rights reserved.
6.
Novell Communities 6
© Novell, Inc. All rights reserved.
7.
7
© Novell, Inc. All rights reserved.
8.
Novell Hosted Communities
• User to User Discussions – Novell Forums: ~73,000 members > Growing at ~100 new members/day – openSUSE Forums: ~40,000 members • Content Sharing & Collaboration – Cool Solutions: 40,000+ members www.novell.com/communities 8 © Novell, Inc. All rights reserved.
9.
Novell's Community History
1985 – The Source 1986 – CompuServe 1996 – GW Cool Solutions 1997 – Internet (NNTP news server) 2001 – Basic HTTP (web) front end added Today – PHP based web front end with NNTP backend 9 © Novell, Inc. All rights reserved.
10.
Why we have
Novell communities? 1875 – 2010 Thank you Mr. Bell for 134 wonderful years. Isn't there something Better? Bring back the party line! 10 © Novell, Inc. All rights reserved.
11.
Tradition
Just because you've always done it that way doesn't mean its not incredibly stupid. 11 © Novell, Inc. All rights reserved.
12.
Why we have
Novell communities? • Communication – What does the customer want? – What's wrong > More post FCS defect reports than all other sources combined > Fast issue identification – What's right (Who's gonna pay $600 for that!?!) • Customer Satisfaction / Retention – Future revenue & attract new customers – Real world vs. company line > It's an integrated world 12 © Novell, Inc. All rights reserved.
13.
The Wisdom of
Crowds 1906 // Francis Galton 13 © Novell, Inc. All rights reserved.
14.
Novell's Community Model
User Community --Thousands User Community Thousands 14 © Novell, Inc. All rights reserved.
15.
Novell's Community Model
Volunteers ~35 Novell Knowledge Partners (approx. 25) Enthusiasts & Influencers 15 © Novell, Inc. All rights reserved.
16.
Novell's Community Model
Private Private Public Novell 4 Technical 16 © Novell, Inc. All rights reserved.
17.
Novell's Community Model
Lurkers - ? 17 © Novell, Inc. All rights reserved.
18.
Blogs 18
© Novell, Inc. All rights reserved.
19.
Blogs 101 •
“Blog” is a really broad term – it covers any Web site with a series of chronological updates. • Updates can be text, audio, and/or video. • Blogs are conversations. Good blogs are two-way communication, not broadcast. 19 © Novell, Inc. All rights reserved.
20.
Why Blog? •
Establish “thought leadership” • Reach new audiences • Influence the influencers • Inexpensive and effective if done right • Communicate directly with your audience • Build trust • Measure success 20 © Novell, Inc. All rights reserved.
21.
Content that Matters •
Write for the Web – Headlines and ledes matter – Short is better: Don't be afraid to break it up – Broad strokes: Write for skimmers, not readers • Conversational trumps corporate • Ask yourself “would I bookmark this?” • What are you giving the reader? • Timeliness matters: Blogs are real-time • Perfection is not expected or required, but honesty is 21 © Novell, Inc. All rights reserved.
22.
Building Your Audience •
Blogging is a marathon... • Be generous • Be useful • Stir the pot • Go beyond your blog 22 © Novell, Inc. All rights reserved.
23.
Tools • WordPress • Twitterfeed.com •
Posterous • Bit.ly 23 © Novell, Inc. All rights reserved.
24.
Example Blogs •
Seth's Blog (Seth Godin) http://sethgodin.typepad.com/ • 451 CAOS Theory http://blogs.the451group.com/opensource/ • Signal vs. Noise (by 37signals) http://37signals.com/svn/ • O'Reilly Radar http://radar.oreilly.com/ 24 © Novell, Inc. All rights reserved.
25.
Exercise 25
© Novell, Inc. All rights reserved.
26.
In groups of
4 discuss: • What programs are less effective today? Why? • Where can we add social media? 26 © Novell, Inc. All rights reserved.
27.
Technical Communities 27
© Novell, Inc. All rights reserved.
28.
Why are there
technical communities? • IT people like to discuss, share and opine • Place to learn • Gather info for puchases 28 © Novell, Inc. All rights reserved.
29.
Why should we
care? • Very active/vocal • Read alot • Care about what peers have to say 29 © Novell, Inc. All rights reserved.
30.
Slashdot
• “News for nerds” • Submit and rank stories • Very technical 30 © Novell, Inc. All rights reserved.
31.
Toolbox
• Started as whitepaper site • Now a tech community • Lots of social media features • Very technical 31 © Novell, Inc. All rights reserved.
32.
Social Bookmarking 32
© Novell, Inc. All rights reserved.
33.
What are social
bookmarks? Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources Source: Wikipedia 33 © Novell, Inc. All rights reserved.
34.
Why should you
care? • Traffic – Digg: 40 million visitors – Reddit: 5 million – Stumbleupon: 5 million • Rapid sharing • Link building Creative Commons attribution 34 © Novell, Inc. All rights reserved.
35.
Digg
• Leading social news site • General news • Vote or “digg” articles • Questions about neutrality 35 © Novell, Inc. All rights reserved.
36.
Delicious
• Social tagging • Can friend • Can mark as private • Acquired by Yahoo in 2005 36 © Novell, Inc. All rights reserved.
37.
Reddit
• Vote up or down • Acquired by Conde Naste/Wired in 2006 37 © Novell, Inc. All rights reserved.
38.
Stumbleupon
• Post links • People are served random pages • Based on interests 38 © Novell, Inc. All rights reserved.
39.
Multimedia 39
© Novell, Inc. All rights reserved.
40.
Types of sites
• Photos • Slideware • Podcasts 40 © Novell, Inc. All rights reserved.
41.
Why you should
care • Different people learn in different ways 41 © Novell, Inc. All rights reserved.
42.
Slideshare
• Presentations • Tons of traffic • LinkedIn integration 42 © Novell, Inc. All rights reserved.
43.
Flickr
• Popular photo sharing site • Owned by Yahoo • Source of photos 43 © Novell, Inc. All rights reserved.
44.
Podcasts
• Audio file (MP3) • iTunes • Also podcast directories • Another place to syndicate content • 44 © Novell, Inc. All rights reserved.
45.
Homework 45
© Novell, Inc. All rights reserved.
46.
•
Identify three potential social media projects • Articulate goals for each • Bring to class tomorrow 46 © Novell, Inc. All rights reserved.
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