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Social media class 2 v2
1.
Class 2: Social networks
- The big three Frank Days December 2009
2.
Agenda
• Overview • Homework review • Facebook • LinkedIn • Twitter • Homework 2 © Novell, Inc. All rights reserved.
3.
Classes
Class 1: Intro to Social Media Marketing Class 2: Social Media – The Big Three Class 3: Best of the Rest Class 4: Tips, Tricks and Tools 3 © Novell, Inc. All rights reserved.
4.
Social Media Framework
Content Connections Campaigns How do we make it real? Presence What are the right channels? What are Goals the program goals? 4 © Novell, Inc. All rights reserved.
5.
Facebook 5
© Novell, Inc. All rights reserved.
6.
History
• Founded 2003 – Replace college facebook at Harvard • 2005: – Expanded to high schools • 2007: – Facebook platform for app developers • 2009: – Facebook Light • Today: – 350 million members 6 © Novell, Inc. All rights reserved.
7.
Member demographics
• More female • 18-34 • More affluent • In college/college educated Quantcast 7 © Novell, Inc. All rights reserved.
8.
Traffic is Flattening 8
© Novell, Inc. All rights reserved.
9.
Etiquette
• People see as personal • Mind your privacy • Be a friend 9 © Novell, Inc. All rights reserved.
10.
Why you should
care about Facebook? • 350 million users • Velocity of sharing • Competitors are there 10 © Novell, Inc. All rights reserved.
11.
SAP Facebook Page 11
© Novell, Inc. All rights reserved.
12.
Our “official” Facebook
strategy • “Official” Novell fan page • “Unofficial” pages • Feeds from other sources 12 © Novell, Inc. All rights reserved.
13.
9 things you
can do with Facebook 13 © Novell, Inc. All rights reserved.
14.
1. Update your
status 14 © Novell, Inc. All rights reserved.
15.
2. Start a
conversation • Ask – What do you think about... – Does anyone know... – How do you... • Facebook is a two way medium 15 © Novell, Inc. All rights reserved.
16.
3. Add to
your email signature 16 © Novell, Inc. All rights reserved.
17.
4. Friend customers
or partners • When the time is right: – Prospects – Customers – Vendors 17 © Novell, Inc. All rights reserved.
18.
5. Become a
fan of Novell 18 © Novell, Inc. All rights reserved.
19.
6. Check out
your competitors 19 © Novell, Inc. All rights reserved.
20.
7. Share Novell
videos 20 © Novell, Inc. All rights reserved.
21.
8. Social bookmarks
to Facebook • Via Social RSS/Applications • Help spread the word • Amplify our messages 21 © Novell, Inc. All rights reserved.
22.
9. “Like” Novell
stuff 22 © Novell, Inc. All rights reserved.
23.
LinkedIn 23
© Novell, Inc. All rights reserved.
24.
Background
• Build list of trusted connections • Find jobs, people and opportunities • Questions • Groups Demographics from Quantcast • API 24 © Novell, Inc. All rights reserved.
25.
Member demographics
• More male • 35+ • No kids • College educated Demographics from Quantcast Demographics 25 © Novell, Inc. All rights reserved.
26.
Has traffic peaked? 26
© Novell, Inc. All rights reserved.
27.
Etiquette
• Normal rules • Less casual about connecting • Groups vary in activity 27 © Novell, Inc. All rights reserved.
28.
Our LinkedIn strategy •
“Official” Novell group • “Unofficial” pages • Feeds from other sources 28 © Novell, Inc. All rights reserved.
29.
Exercise
• Groups of 2 – Update your status – Join a group – Connect with a customer, partner or vendor – Make profile public – Create a custom URL 29 © Novell, Inc. All rights reserved.
30.
9 things you
can do with LinkedIn 30 © Novell, Inc. All rights reserved.
31.
1. Friend customers
or partners • When the time is right: – Prospects – Customers – Vendors 31 © Novell, Inc. All rights reserved.
32.
2. Turbocharge your
profile • Mark profile public • Mention product and market keywords • Get found in searches 32 © Novell, Inc. All rights reserved.
33.
3. Create a
custom URL Create a short URL to your with keywords 33 © Novell, Inc. All rights reserved.
34.
4. Answer questions
• Answer questions • Demonstrate that Novell knows 34 © Novell, Inc. All rights reserved.
35.
5. Participate in
groups 35 © Novell, Inc. All rights reserved.
36.
6. Add Slideshare
application Share presentations Consult with manager about privacy/ proprietary data 36 © Novell, Inc. All rights reserved.
37.
7. Add to
your email sig 37 © Novell, Inc. All rights reserved.
38.
8. Check out
competitors 38 © Novell, Inc. All rights reserved.
39.
9. Update your
status 39 © Novell, Inc. All rights reserved.
40.
Twitter 40
© Novell, Inc. All rights reserved.
41.
Twitter background
• Place to update status • Direct communication • New star system • Open API • Rapid innovation 41 © Novell, Inc. All rights reserved.
42.
Why you should
care about Twitter • 3 million people screaming • Broad syndication • Ecosystem/option value 42 © Novell, Inc. All rights reserved.
43.
Member demographics
• More female • 18-34 • More affluent • College Demographics from Quantcast • Small kids Quantcast 43 © Novell, Inc. All rights reserved.
44.
Trafficis Flattening 44
© Novell, Inc. All rights reserved.
45.
“Twettiquette” or Twitter
etiquette • Wide open • Lots of shouting • Lots of background noise • No one is paying attention • Yet messages get through 45 © Novell, Inc. All rights reserved.
46.
Our “official” Twitter
strategy • “Official” Novell account • “Unofficial” pages • Share news, updates, blogs, etc. • Connect with influencers 46 © Novell, Inc. All rights reserved.
47.
9 things you
can do with Twitter 47 © Novell, Inc. All rights reserved.
48.
1. Follow Novell
• Help retweet the word • Make it easier for people to find our stuff • Amplify our messages 48 © Novell, Inc. All rights reserved.
49.
2. Follow competitors
• Know what they are saying • What news they are breaking • Who they are following • Who they are tweeting 49 © Novell, Inc. All rights reserved.
50.
3. Create a
list of friends 50 © Novell, Inc. All rights reserved.
51.
4. Retweet someone
you don't know 51 © Novell, Inc. All rights reserved.
52.
5 @reply someone
– it is flattering Retweet someone you don't know 52 © Novell, Inc. All rights reserved.
53.
6. Share Novell
content 53 © Novell, Inc. All rights reserved.
54.
7. Get a
twitter client like Tweetdeck 54 © Novell, Inc. All rights reserved.
55.
8 Setup a
Twitter search http://search.twitter.com 55 © Novell, Inc. All rights reserved.
56.
9. Add to
signature 56 © Novell, Inc. All rights reserved.
57.
Homework 57
© Novell, Inc. All rights reserved.
58.
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