2010 has brought an explosion of new social tools to the market, creating a drone of news and conversation that artificially singles out “social” as a stand-alone solution—and for enterprises, a solution to what? When you peel back the category “social,” what capabilities are we really talking about and which ones are missing when it comes to forming a solution that can truly help people in the workplace be more effective? Learn how to cut through the noise and gain a framework for thinking about the relevance of new tools to their workplace objectives and workplace realities. Attendees will leave this session with a better understanding of use cases and best practices as well as guidance for determining whether a given solution is worth exploring for their enterprise.

1. Enterprise 2.0
Shining the Enterprise Light on Shades of Social
Andy Fox
VP of Product Management
afox@novell.com
vibe.novell.com/afox

2. © Novell, Inc. All rights reserved.2
What Is this Session Really About?
1. What is enterprise social?
2. Adoption – what's working
3. New trends
4. Demo examples *

3. What is Enterprise Social?

4. © Novell, Inc. All rights reserved.4
Make Collaboration
Better for the User
Social is not an app, but an aspect or
attribute to help...

5. © Novell, Inc. All rights reserved.5
Social Attributes
1. Audience finds author
2. Collaborative communication
3. Collaborative authoring
4. Collaborative “doing”

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Audience Finds you
Gatekeeper model
– Command and
control – admin
does all the work
– File system & group
Peer model
– Anyone to anyone,
but author's got to
find the audience
– Email
Social model
– Users follow
topics and
people
– E2.0 showcase

7. © Novell, Inc. All rights reserved.7
Collaborative Communication
• Message and response technologies
– Blog / microblog
– Discussion forum
– Chatroom
• Owners
– Corporate
– Community
– Customer (CRM)
– Media

8. © Novell, Inc. All rights reserved.8
Collaborative Authoring
• Content
– Wiki
– Online documents
• Meta content
– Tags
– Survey / Crowdsourcing
•

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Social Doing: Games

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Social Doing: Shopping

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Social Doing: IT
MyCMDB: Novell Ships
First Social Networking-
Based Application for
Configuration
Management Databases

12. Adoption
What's Working?

13. 13Entire contents © 2010 Forrester Research, Inc. All rights reserved.
Adoption of Enterprise 2.0 / Social
Technologies

14. © Novell, Inc. All rights reserved.14
What's working: Adoption Benefits
• Staying in the loop
• Getting your message to a
broad audiance
• Stronger relationships with co-
workers, partners, customers
• Community building
• Brand building
• Mining public sentement

15. Trends in Enterprise Social

16. © Novell, Inc. All rights reserved.16
Trend #1: Habitat replaces the Page
• Fast
• Interactive
• Push
• Productive
• Live in it!

17. © Novell, Inc. All rights reserved.17
Trend #2: Aggregation not Destination
• Aggregated view
• Info visits you
• Filter your way
• Address vs. Destination
posting

18. © Novell, Inc. All rights reserved.18
Trend #3: Uber Unified Inbox
Web 2.0 info
• Microblog
• Direct message
• Blog
• Wiki / online doc
(all sizes, chat-speed)
3rd
Party info
• Documents
• Email / task / calendar
• Public feeds

19. © Novell, Inc. All rights reserved.19
Trend #4: Audience Control
• Follower control
• Public groups
• Private groups
• Organizational groups
• Inter-company controls

20. © Novell, Inc. All rights reserved.20
Trend #5: Context Presence
• Who's available to work
• Who's indicated
interested in a post
• Who's working with you
– Feedback
– Emergency
– Speed up decisions
– Collaborative authoring

21. © Novell, Inc. All rights reserved.21
Trend #6: Collaborative Editing
• Working together
• No locking
• No merging
• Apps
– Manuals
– Brainstorming
– Weekly meetings
– RFPs

22. © Novell, Inc. All rights reserved.22
Trend #7: Ad Hoc Collaboration
• Get your attention
• On-the-fly recipients
• Instant groups
• No workspace
configuration

23. © Novell, Inc. All rights reserved.23

24. © Novell, Inc. All rights reserved.24
Trend #8: Immersive Interaction

25. © Novell, Inc. All rights reserved.25
Trend #9: Extending Familiar Habitats
• Named URLs
• Email
• File Explorer
• MS Office

26. © Novell, Inc. All rights reserved.26
Want to try out these
trends on your own?
Visit
vibe.novell.com
Its Free
(vibe.novell.com/afox)

27. Andy Fox
afox@novell.com
vibe.novell.com/afox

28. Unpublished Work of Novell, Inc. All Rights Reserved.
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