This session covers the strategic direction of the Business Service Management solution from Novell within the data center, as well as the strategy moving forward.

1. Next Generation Business
Service Management:
Strategy and Road Map
Jonathan Golan
Senior Product Manager
jgolan@novell.com

2. Overview
Novell Data Center Overview
®
What Is BSM?
BSM Product Road Map
2 © Novell, Inc. All rights reserved.

3. Novell Data Center Overview
®

4. Reduce Cost
Manage Complexity
Mitigate Risk

5. Data Center Challenges
• Create an agile IT infrastructure
• Address power and space constraints
• Deliver performance, security and availability
• Manage hardware, software and labor costs
• Meet service level agreements
• Measure IT performance to meet business objectives
5 © Novell, Inc. All rights reserved.

6. Data Center Solutions
Virtualization Business Enterprise
and Workload Service Linux Servers
Management Management ● UNIX to Linux migration
● Physical and virtual ● High availability and
workload migration
● CMDB
mission-critical computing
● Workload protection ● Virtual machine guest
and recovery ● Application and service
impact management ● Mainframe Linux
● Server and data
center consolidation ● Real time Linux
● Dashboards
● Hardware lease migration ● High performance
computing
● Workload optimization ●Service level ● Retail point of service
● Green computing management
6 © Novell, Inc. All rights reserved.

7. Data Center Products
Solutions Virtualization Business Enterprise
and Workload Service Linux Servers
Management Management
Products ● PlateSpin Migrate
®
● Novell myCMDB
®
Novell CMDB360
● SUSE Linux
®
● ® Enterprise Server
● PlateSpin Recon ● Novell BSM ● SUSE Linux for
● Novell Business System Z
● PlateSpin Protect Experience Manager
● SUSE Linux for SAP
● PlateSpin Forge
● Novell Business Service
Level Manager
®
● SUSE Linux Realtime
● PlateSpin Orchestrate ● Novell myMO Executive
Dashboard ● SUSE Studio and JeOS
7 © Novell, Inc. All rights reserved.

8. Why Novell BSM in 2010? ®
Theme What Pain How have we What/How Proof or What makes
Is solved? solved this? does this references to Novell unique?
dominate? validate this
Integration
IT silos cause Novell BSM is
Vendor agnostic Fastest turnaround Broad range of adapters
productions critical to the
consolidation of IT and ROI on BSM and their quick integration
bottlenecks and operations of tier 1
systems in the market into the service model
outages companies
Visualization
Powerful
Multiple Intuitive, Use of Novell BSM
visualization
dashboards and contextually visualization Powerful SVG visualization
engine can take
interfaces into correct picture of engine in mission engine can create custom
your visual
many different your entire critical systems in visualizations of your
diagrams and
management environment in a both industry and environment
make them go live
systems standard browser government
in minutes
Discovery
Other discovery
Manual entry of
Automated, Extensible systems are not Extensible discovery in a
elements that may
dynamic mapping discovery engine is designed to feed soft appliance designed to
no longer be
of IT to the built ground up to third party provide dynamic updates to
relevant into your
business support BSM management BSM
service model
systems
8 © Novell, Inc. All rights reserved.

9. What Is BSM?

10. What Is Business Service Management?
Business Service Management dynamically links business
services to underlying applications, workloads and IT
infrastructure components to minimize risk, manage impact
and communicate value.
– Maps technology to applications and to the business
> Integrates and correlates existing multi-vendor silos of IT and business data
– Creates a trusted source for IT and the business
> Complete federated CMDB for end-to-end IT infrastructure understanding
> Integrates Web 2.0 and social-networking principles for greater CMDB usability,
accessibility and accuracy
– Turns data into powerful intelligence
> With sophisticated analytics like root-cause and impact analysis
– Delivers role-based visualization for a diverse community
> Empowers both IT and business management with real-time, role-based
dashboards showing health of mission-critical services
10 © Novell, Inc. All rights reserved.

11. Who Needs Business Service
Management?
Business “It takes too long to fix an outage.”
Execs “Poor service is costing us customers.”
“IT is too busy fighting fires to help us innovate.”
Service “Online trading is slow, but IT doesn’t know there’s a problem.”
Delivery “We’ve got lots of IT tools but can’t see how changes affect
critical applications.”
Managers
“Why does it take a 35-person conference call to resolve
an issue?
Operations “Our consoles all show ‘green’, but users are still complaining.”
Management “I’ve got 10 sev 1 issues, which one do I fix first?”
“Which components do our 400+ applications depend on?”
“We have to support 1,000 new servers without
additional staff.”
11 © Novell, Inc. All rights reserved.

12. How It Works
It centralizes IT management data into a service-based dashboard
• Integrates and • Intuitive, role-based
correlates existing IT “service view” speeds
data into one
ADM SAP Application Tiers -ERP
problem isolation
Web Tier
centralized dashboard CCMS Monitors • Built-in impact and root-
• Automatically models SAP Web Login
CMDB360
cause analysis shortens
Application Tier Database Tier
IT, application, and resolution time by 50%,
SLM
business services
Connection Manager ABAP Response Query Results
or more
Java Dispatcher DB Request Queue Database Server
Dispatcher Request Enqueue Server Query Status
Request Queue Transaction Test
Asset Data Business Metrics
Help Desk Configuration Data
IT Management Data Discovery Data
12 © Novell, Inc. All rights reserved.

13. Intelligent Service Model
Subcomponent
Subcomponent Novell Service Model
® Subcomponent
Subcomponent
Data Center
Data Center Database
Data Base
Subcomponent
Subcomponent Order Processing
Order Processing Subcomponent
Subcomponent
Web Services
Web Services LAN
LAN
Subcomponent Business Metrics
Business Metrics
Subcomponent
Generated Revenue Inventory
Inventory Transaction Volume
Transaction Volume
Root Cause Gap Analysis Event Summary
Impact Drift Analysis Service Performance
Integrated Service Model drives all Business Service Management solutions and analytics
13 © Novell, Inc. All rights reserved.

14. Role-based Dashboards
Telecom Services
SLA Compliance IT Management
Fully Customizable – Can be tailored to individual needs
Order Processing Availability Management
Call Center Monitoring
14 © Novell, Inc. All rights reserved.

15. IT Management Blueprint
15 © Novell, Inc. All rights reserved.

16. Blueprint for
Intelligent Workload Management
16 © Novell, Inc. All rights reserved.

17. BSM Product Road Map

18. Data Center Management
Product Portfolio
BSM
PlateSpin PlateSpin PlateSpin Novell Novell Novell
HP
® ®
Recon Provision Migrate myCMDB ™
myOps myMO ™
BMC
PlateSpin PlateSpin PlateSpin Novell Novell
Configure Protect Orchestrate BEM BSLM IBM
3rd Party etc
Product Line Vendor
Orchestration Work-flow Service
Engine CMDB
Engine Engine
Adapters
Technology Infrastructure
Heterogeneous Datacenter Infrastructure
= Planned
18 © Novell, Inc. All rights reserved.

19. 2010 Themes
Integration Visualization Discovery
Expanding connectivity Enhancing an Building a fully
to 3rd party systems interactive end integrated,
and the Novell ® user experience discovery solution
management suite
19 © Novell, Inc. All rights reserved.

20. Novell BSM Integration Update ®
“Infusion” Projects
3 phase project spread through Q's 1 – 3 2010
Project will provide currency for legacy BSM adapters, and add new adapters to the BSM platform
essential for cloud computing projects and intelligent workload management
Infusion I (Complete)
– Platespin Orchestrate
®
– ZENworks Linux Management
®
– ZENworks Configuration Management
– Sentinel
Infusion II (Planned)
– “Atlantic”
– EC2
– ZAM
– SCOM
Infusion III (Planned)
– “Bluestar”
– DSL
– Schema
20 © Novell, Inc. All rights reserved.

21. Infusion II
Theme: Connectivity and Intelligent Workload Management
– Confluence of asset, inventory, infrastructure and cloud management
capabilities within a proactive BSM or CMDB platform
– Features
> Adapters to Novell “Atlantic”, Amazon EC2, Novell ZAM and MS SCOM
®
> Enhanced asset tracking and management capabilities
> Management of services in both the cloud and local environments
> Currency updates to legacy BSM adapters
– Benefits
> Near real time topological visualization of provisioned service offerings,
their business impact and supporting infrastructure
> Asset compliance with standard templates
> Proactive service management
> Management of services hosted in the cloud, as well as correlation with
locally hosted business services
21 © Novell, Inc. All rights reserved.

22. Infusion III
Theme: Intelligent Workload Management
– Features
> Connectivity to Novell “Bluestar” and Novell DSL
®
> Adapter for breaking out database schemes
> Currency of adapters for IWM stack
– Benefits
> Server configuration and patch management data in the service model
> Import and incorporate applications and standards of record into your
service model or CMDB
> Visualization of how database schemas relate to production applications
> Change tracking down to the database schema level
22 © Novell, Inc. All rights reserved.

23. Project Eagle - Planned
Theme: Expansion of the Novell BSM platform ®
– Features
> Continued migration of portlets from PortalBuilder to myMO (BSLM)
> Support for Solaris X86 platforms
> Enrichment of the alarms portlet for an enhanced end user experience
– Benefits
> Less reliance on PortalBuilder technology
> Expanding the range of supported databases for configstore, Business
Service Warehouse and data warehouse
> Interactive alarms portlet for a more operations centric data center
management interface
23 © Novell, Inc. All rights reserved.

24. Project Columbus - Planned
Theme: Discovery
– Features
> Discovery project aimed at creating a comprehensive Business Technology
Insight product
> Soft appliance
– Benefits
> More robust discovery with an extensible rule engine
> Solution can be deployed on platform of choice
Scheduled for H2 CY10
24 © Novell, Inc. All rights reserved.

25. Release Road Map
FY10Q1 FY10Q2 FY10Q3 FY10Q4
508 Compliance Phase I 508 Compliance Phase II
BSM MO 4.7 Eagle
(Console, Engine,
Adapters)
Infusion I Infusion II Infusion III
Discovery
myMO myMO 4.7
Dashboard
BEM 4.7
BEM
BSLM 4.7
BSLM
Items in purple are in planning and not committed
25 © Novell, Inc. All rights reserved.

27. Unpublished Work of Novell, Inc. All Rights Reserved.
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