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LinkedIn training presentation
1.
Social Media Training: LinkedIn Frank
Days January 2011
2.
© Novell, Inc.
All rights reserved.2 Agenda • Overview • Why it matters • 15 things • Resources
3.
© Novell, Inc.
All rights reserved.3 The professional social network • Founded 2002 • Over 90 million users • Business oriented social networking – Build list of trusted connections – Find jobs, people and opportunities – Answers, groups and applications
4.
© Novell, Inc.
All rights reserved.4 14 million+ monthly visitors and growing
5.
© Novell, Inc.
All rights reserved.5 Member demographics • More males • 35+ • No kids • College educated Source: Quantcast.com
6.
© Novell, Inc.
All rights reserved.6 LinkedIn etiquette • Professional • Less “casual connecting” • Very little noise
7.
© Novell, Inc.
All rights reserved.7 Novell on LinkedIn • Official Novell group • Feeds/news from – PR Blog – CoolSolutions – News • Groups for solutions and membership
8.
© Novell, Inc.
All rights reserved.8 15 things you can do with LinkedIn
9.
© Novell, Inc.
All rights reserved.9 Turbocharge your profile so you and Novell get found
10.
© Novell, Inc.
All rights reserved.10 1. Add a profile picture
11.
© Novell, Inc.
All rights reserved.11 2. Make your profile public • Mark profile public • Mention product and market keywords • Get found in searches
12.
© Novell, Inc.
All rights reserved.12 3. Create a “vanity” URL Create a short URL with your keywords
13.
© Novell, Inc.
All rights reserved.13 4. Add to your email sig
14.
© Novell, Inc.
All rights reserved.14 Engage influencers to spread word about Novell
15.
© Novell, Inc.
All rights reserved.15 5. Link with customers or partners • When the time is right: – Prospects – Customers – Vendors
16.
© Novell, Inc.
All rights reserved.16 6. Participate in groups
17.
© Novell, Inc.
All rights reserved.17 7. Check out competitors
18.
© Novell, Inc.
All rights reserved.18 8. Update your status
19.
© Novell, Inc.
All rights reserved.19 9. Answer questions • Answer questions • Demonstrate your expertise
20.
© Novell, Inc.
All rights reserved.20 10. Recommend someone
21.
© Novell, Inc.
All rights reserved.21 11. List an event
22.
© Novell, Inc.
All rights reserved.22 Automate and accelerate LinkedIn usage
23.
© Novell, Inc.
All rights reserved.23 12. Get the LinkedIn Toolbar • http://www.linkedin.com/static?key=tools
24.
© Novell, Inc.
All rights reserved.24 13. Use Tweetdeck
25.
© Novell, Inc.
All rights reserved.25 14. Add Applications • Share presentations • Consult with manager re: privacy • Add blog posts • Keep people abreast of things
26.
© Novell, Inc.
All rights reserved.26 15. List your websites • List up to three website links • Examples: – Your blog – Product/solutions pages – Twitter or Facebook links • Title of links with keyword for the search engines
27.
© Novell, Inc.
All rights reserved.27 Where to learn more... • Online resources – Mashable.com – Techcrunch.com • Articles – http://www.delicious.com/novell_novl/socialmedia
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