B2B - Presentation by Peter F. Schmid, CEO of Wer Liefert Was at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.

1. Make Europe´s B2B products accessible worldwide
Peter F. Schmid, CEO • Berlin, 08th of June 2016

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. Marketplace model untapped for B2B products & services
2
May 2016, Hamburg
& 100+ e-commerce
shops per vertical
(fashion, consumer
electronics, food,
home & living,…)
+ fragmented
landscape of niche
supplier directories
and RFX platforms
Travel Real estate Cars Financials
Horizontals
…
…
Complex industrial
products & services
B2B
B2C
Standardized low margin <5% Complex high margin >20%
B2B online space for complex industrial products still to be captured

4. SME challenge
High matching challenge for
complex B2B products
• High customization need
• Essential part of
manufacturing process
• High spending
value and supplier
relationship need
SME needs
Time saving & convenience
• Suppliers:
Affordable online reach
• Purchasers:
Quick, industry
specific search
Purchasing confidence
• Suppliers:
Access to longterm
customers
• Purchasers:
Full market transparency
and supplier quality
assurance
wlw’s focus
Suppliers
• Provide leads to SMEs with
great economics
• One-stop solution with high
quality service
Purchasers
• Facetted product search,
specific to each category
• Full market penetration
for all product categories
• B2B products only, with key
purchasing criteria
at first sight
wlw addresses the major SME need when it comes to
advertise and purchase complex B2B products
3
May 2016, Hamburg

5. B2B Online portal usage of more than 800 decision makers in German mechanical engineering
SMEs (2015)
wlw is the #1 search destination for industrial B2B in DACH
4
May 2016, Hamburg
Source: Reichweitenanalyse Maschinenbau 2016, VDMA Verlag GmbH
2%
1%
1%
3%
3%
4%
3%
8%
19%
8%
10%
11%
12%
12%
15%
16%
29%
46%
technik-einkauf.de
industrystock.com
industrie.de
zuliefermarkt.de
mm-logistik.vogel.de
directindustry.de
maschinewerkzeug.de
vdi-nachrichten.com
wlw.de
Visted before Visited in last 14 days
wlw even
outperforms
most renown
industrial
news portal

6. Success factors
5
May 2016, Hamburg
1
530,000 suppliers
in 47,000 categories
2
1,300,000
genuine buyers every month
3
51,000,000
company contacts annually
4
Every minute wlw
generates about
100 contacts
5
Leading B2B marketplace in DACH:
revenue 2014 € 36,000,000

7. Shift from old company search to new product marketplace
6
May 2016, Hamburg

8. Products online within 9 months!
7
May 2016, Hamburg
0
3,4
Million
May 2016
Jul 2015

9. Marketplace-Share of total user interactions
8
May 2016, Hamburg
13,9%
20,7%
May 2016
Jan 2016

10. Europe’s industrial B2B online champion to be defined
9
May 2016, Hamburg
?
wlw in best position to become the industrial B2B online trade
gateway to and from Europe

11. Thank you!
Do you have questions?
Don‘t hesitate to contact me!

12. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®