Startup Stage - Business Services - Presentation by Murat Soysal, Founder & CEO of Segmentify at the NOAH Conference Berlin 2017, Tempodrom on the 22nd of June 2017.

1. e - c o m m e r c e
p e r s o n a l i z a t i o n s u i t e
W E L C O M E T O

2. GET YOUR TICKET TODAY!
www.noah-conference.com
6-7
Old Billingsgate, London Tempodrom, Berlin
JUN20182-3 NOV2017
SAVE THE DATE

3. ONLINE SHOPPING EXPERIENCE IS
BROKEN
30%
70%
G L O B A L C O N V E R S I O N R AT E
F O R E - C O M M E R C E S TAT E S
T H E O B V I O U S :
O N L I N E S H O P P E R H A S A PA I N
2nd Qtr
98
1st Qtr
0K
1%
*Compass Blog - https://blog.compass.co/ecommerce-conversion-rates-benchmarks-2016/

4. WHAT’S IN IT FOR ME?
74%
F E E L
F R U S T R AT E D
W H E N O N L I N E S T O R E
I S N O T
P E R S O N A L I Z E D
*2016 Infosys : https://www.loyalty360.org/loyalty-today/article/customers-frustrated-with-brands-that-fail-to-pers

5. DON’T MAKE ME THINK
77%
PAY M O R E
F O R B R A N D S
P R O V I D I N G
P E R S O N A L I Z E D
S E R V I C E S
*2016 Digital Customer Experience Trends for 2016 Forrester
P R E - L O G I N W O R L D P O S T - L O G I N W O R L D

6. We provide
personalization as Service for
medium level e-commerce websites (1
Million Worldwide)
with our
Machine Learning technology

7. 1 DAY 9.6%
AV G R E V E N U E I N C R E A S E
PLUG-AND-GAIN
P E R S O N A L I Z AT I O N
B y j u s t a d d i n g o n e l i n e o f c o d e
STRONG AND MEASURABLE COMMITMENT TO CUSTOMERS

8. Actionable Business Insights
SECRET SAUCE

9. BUSINESS INSIGHTS WORK
“During Black Friday 2016,
we optimised our campaigns
to 4x ROI with help of
real-time analytics module
(Bannerify) of Segmentify.”YAMAN ALPATA
CATEGORY DIRECTOR
HEPSIBURADA
Customer Case

10. 9
MURAT SOYSAL
CEO & CO-FOUNDER
10+ years in Team Management
20+ Projects with €20M+ budgets
PhD on Recommendation System &
Collaborative Filtering
ERGİN EROĞLU
CTO & CO-FOUNDER
10+ years in Full Stack Web Dev
Has a CS & MBA Degree
4th Startup
FOUNDED BY

11. REVENUE
$55K
MRR
LAST 12-MONTH GROWTH
275%
KEY METRICS
CUSTOMERS
82
PAYING
CUSTOMERS
FROM
8 DIFFERENT COUNTRIES

12. POST-SEED
ROUND
€300K
May 2016
ACT VC (Netherlands)
StartersHub (Turkey)
INVESTMENT
SERIES A
ROUND
€2M
now
€1.25M is committed
by ACT VC &
Social Capital
SEED
ROUND
€15K
July 2015
Startupbootcamp
Accelarator

13. e - c o m m e r c e
p e r s o n a l i z a t i o n s u i t e
W E L C O M E T O

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016
October 2016December 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital Exclusive Financial Advisor to
10Bis and its Shareholders
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
10Bis
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by