Ecommerce, Marketplaces & Classifieds: Company presentation by Burak Ertas, CEO of Sahibinden, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. LEADING ONLINE
CLASSIFIEDS MARKETPLACE
OF TURKEY
THE ONLINE CLASSIFIEDS PLATFORM
& MARKETPLACE OF TURKEY

2.  @NOAHConference
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3. HQ
in Istanbul
100% owned
by Aksoy family
10 Categories
Founded in
2000
By
Taner Aksoy
Online
Classifieds
650+
Employees
Great Place to Work
#1 in 500-2000
employees category

4. Large addressable market benefitting
from unique structural growth drivers
1
Clear market leadership across
multiple verticals
Attractive, liquidity-based
value proposition
Powerful and trusted brand
underpinning a single marketplace
2
3
4

5. WE OPERATE IN A FAVOURABLE
DEMOGRAPHIC SETTING
Source: TurkStat, UN Projections
> 82 m
Population (3rd most
populous European
country after Russia
and Germany)
Population CAGR for
the next 3 years,
compared to 0,2%
in Europe
1%
Of population
still under
35 years old
55% 32
Median age,
compared to 43
in Europe

6. Large addressable market benefitting
from unique structural growth drivers
1
Clear market leadership across
multiple verticals
Attractive, liquidity-based
value proposition
Powerful and trusted brand
underpinning a single marketplace
2
3
4

7. MONTHLY TRAFFIC FIGURES
Source: Google Analytics September 2019
MONTHLY ACTIVE USER
45.9 m
PAGEVIEW
10.7 b
VISIT
341 m

8. ONE OF THE LARGEST CLASSIFIEDS PLAYERS GLOBALLY
AND THE LARGEST WEBSITE WITH TURKISH CONTENT
Seventh most visited website in
Turkey
… and fourth largest online classifieds
player globally…
Source: Similar Web as of October 2019

9. MULTIPLE VERTICALS,
ONE UNDISPUTEDLY STRONG BRAND
Market Position in Turkey Based on Number of Listings1*
GOODS
Leading
Position
SPARE PARTS,
ACCESSORIES,
HARDWARE AND
TUNING
VEHICLESREAL ESTATE
1*
INDUSTRIAL
AND HEAVY
EQUIPMENT
PETS AND
LIVESTOCK
Leading
Position
JOBS AND
PROFFESSIONAL
SERVICES
Developing
Business1* 1* 1*

10. BEST PLATFORM
(Prompted)
FIRST PREFERRED
PLATFORM
(Unaided, first choice)
TOP OF MIND
BRAND AWARENESS
(Unaided)
REAL ESTATE BUYERS / SEEKERS
BRAND AWARENESS and PLATFORM PREFERENCE
Source: Quantitative Research, May 2019, Nielsen: «Considered internet platforms while seeking for / buying real estate»
84%
9%
2% 10%
4%
12%
80%
3%
84%

11. REAL ESTATE BUYERS / SEEKERS
NET PROMOTER SCORE
29%
-47%
-55%
Source: Quantitative Research, May 2019, Nielsen: «NPS for internet platforms while seeking for / buying real estate»
NET PROMOTER SCORE

12. REAL ESTATE TRAFFIC COMPARISON WITH #2
2.5 x
42.5 m
17.2 m
MONTHLY SESSIONS
(WEB)
14 x
1.42 m
0.10 m
MONTHLY ACTIVE
USERS - iOS
14 x
5.38 m
0.40 m
MONTHLY ACTIVE
USERS - ANDROID
Source: Similar Web, APP Annie, Aug 2019. sahibinden.com SW & AA figures are adjusted by the percentage of real estate traffic in total traffic calculated from Google Analytics data

13. PRIVATE
SELLER
PROFESSIONAL
SELLER
66%
20%
4%
74%
16%15%
76%
3% 3%
12%
6%7%11%
73%
9%
80%
4%
76%
BEST PLATFORM
(Prompted)
FIRST PREFERENCED
PLATFORM
(Unaided, first choice)
TOP OF MIND
BRAND AWARENESS
(Unaided)
REAL ESTATE SELLERS / LISTERS
BRAND AWARENESS and PLATFORM PREFERENCE
Source: Quantitative Research, May 2019, Nielsen: «Considered internet platforms while selling / listing real estate»

14. All figures Oct. 2019
2 x
ACTIVE LISTINGS
1.033 K
510 K
REAL ESTATE
# LISTINGS COMPARISON WITH #2

15. CAR BUYERS / SEEKERS
BRAND AWARENESS and PLATFORM PREFERENCE
6%
84%
4% 5% 4%
89%87%
5% 3%
BEST PLATFORM
(Prompted)
FIRST PREFERENCED
PLATFORM
(Unaided, first choice)
TOP OF MIND
BRAND AWARENESS
(Unaided)
Source: Quantitative Research, May 2019, Nielsen: «Considered internet platforms while seeking for / buying cars»

16. NET PROMOTER SCORE
-56%
34%
-57%
CAR BUYERS / SEEKERS
NET PROMOTER SCORE
Source: Quantitative Research, May 2019, Nielsen: «NPS for internet platforms while seeking for / buying cars»

17. 4.7 x 16 x 19 x
61.3 m
13.0 m
7.96 m
0.50 m
1.72 m
0.09 m
CARS TRAFFIC COMPARISON WITH #2
Source: Similar Web, APP Annie, Aug 2019. sahibinden.com SW & AA figures are adjusted by the percentage of cars traffic in total traffic calculated from Google Analytics data
MONTHLY SESSIONS
(WEB)
MONTHLY ACTIVE
USERS - iOS
MONTHLY ACTIVE
USERS - ANDROID

18. 86%
7% 4%6%10%
79%
7%
85%
4%
90% 87%
6% 2%
87%
8%6% 2% 1%
Source: «Considered channels while listing and seeking ads in real estate&vehicle categories» Research, May 2019, Nielsen
PRIVATE
SELLER
PROFESSIONAL
SELLER
BEST PLATFORM
(Prompted)
FIRST PREFERRED
PLATFORM
(Unaided, first choice)
TOP OF MIND
BRAND AWARENESS
(Unaided)
CAR SELLERS / LISTERS
BRAND AWARENESS and PLATFORM PREFERENCE

19. CAR LISTING COMPARISON
* All figures Oct. 2019
3 x
463 K
156 K
ACTIVE LISTINGS

20. Large addressable market benefitting
from unique structural growth drivers
1
Clear market leadership across
multiple verticals
Attractive, liquidity-based
value proposition
Powerful and trusted brand
underpinning a single marketplace
2
3
4

21. HIGH LIQUIDITY UNDERPINNED BY FAST TIME TO SELL
Time to sale for vehicles
2018 median
Overview of time to sale/rent
2018 median
44 Days For Sale 13 Days For Sale15 Days For Rent

22. Large addressable market benefitting
from unique structural growth drivers
1
Clear market leadership across
multiple verticals
Attractive, liquidity-based
value proposition
Powerful and trusted brand
underpinning a single marketplace
2
3
4

23. WE ARE ONE OF THE MOST WELL-LOVED AND TRUSTED
BRANDS IN TURKEY
Notes:
1. According to a study conducted by Young & Rubicam, highlighting a brand’s social status
and standing in society
One brand across verticals and
platforms
Word of Mouth effect Acting as
"natural" Marketing and increasing
competitiveness
Most recognized online brand in Turkey with;
> 97% Unaided Brand Awareness for listers
> 93% Unaided Brand Awareness for visitors
One of Turkey’s top 10 brands with
the highest cultural capital(1)

24. … AND ALMOST 100% OF OUR TRAFFIC IS UNPAID
Notes:
1. All sessions from Mobile Apps are calculated as direct traffic
2. Google Analytics, September 2019
76.0% Direct Traffic
20.8% Organic Traffic
2.9% Social Traffic and
Referral
0.1% Paid Traffic
0.2% Other
Mobile Apps + Web Traffic (1,2)
0.1% Paid Traffic
Web Only Traffic
35.5% Direct Traffic
56.0% Organic Traffic
8.0% Social Traffic and
Referral
0.4% Other

25. THANK YOU!

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The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
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Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
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84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
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at a valuation of $200m
November 2019 July 2019
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Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis