Company Presentation by Roman Kirsch, Founder & CEO of Lesara at the NOAH Conference 2018 in London, Old Billingsgate 30-31 October 2018.

1. NOAH Conference
Roman Kirsch, CEO
London, October 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. Creating a more
fashionable world for everyone
Our Mission:

4. Within 5 years, Lesara has become an Agile Fashion Retail leader
Founded September 2013
Fastest growing Company in Europe and Germany
(2016/2017)
Offices in Berlin (HQ), Guangzhou (Sourcing), Erfurt and
Shenzhen (Logistics)
~300+ team members
24 markets all over Europe in 7 languages
Over 30.000 products and 200.000+ SKUs online
Quick facts on Lesara

5. Our main Customer USPs are clear
1. Saving 20-30% compared to Offline Fast Fashion
2. Quicker access to trending fashion products
3. Operational excellence from click to delivery

6. Our core beliefs:
3 major trends are
shaping the future
of fashion retail

7. 1 - The fashion mass-market is underserved online
Mass-Market
c. 55% offline market
share
High-End & Mid-Tier
c. 45% offline market
share
Offline Online

8. 2 - Agility and speed win in retail
Source: Company data, Goldman Sachs Note to Investors (2016)
Bohoo
ASOS
Inditex
Primark
H&M
Next
Debenhams
M&S Ted Baker
OVS-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
0 2 4 6 8 10
LFLSalesGrowth(2016)
Supply Chain Lead Times (Months)
Lesara
170%
175%
180%

9. 3 - Cross-border commerce enters it’s second phase
Value-for-Money
Mobile first
Time-to-market
Delivery speed & reliability
Quality-assured
Localized experience
Consistent branding
China online marketplaces
Value-for-Money
Mobile first
Time-to-market
Delivery speed & reliability
Quality-assured
Localized experience
Consistent branding
Fast fashion retailers
Comply with the Law / regulations Comply with the Law / regulations

10. Our approach:
3 answers to the new
world of fashion

11. 1 – Next-generation Cross-Border commerce with Localization &
Quality
Quality & Experience
Fashionable shopping experience Localization
• Customer service in 8 languages
• 18 local delivery partners
• 10+ payment methods
• 100+ local marketing partners
• Western quality standards
• High-end on-site experience for low prices
• Next-day-delivery and free returns
• Consistent branding & packaging

12. 2 – No-OPS: Data-enabled assortment selection and replenishment
Fast inclusion into assortment Automated ReplenishmentData-enabled trend detection
201834 201835 201836 201837 201838
201839 201840 201841 201842 201843

13. 3 - Agile supply chain cutting trend-to-market time down to 10 days
Day 1
Reverse-auction factory
quotations and supplier selection
Day 0
Data-enabled
assortment selection
Day 3-4
Quality check of
product sample
Day 4-5
In-house
Photoshoot
Day 8-9
Quality check and
arrival in WH
Day 10
Go-Live
on Lesara
Day 2
In-house
proto-typing
Day 3-7
Start of
production

14. 2.9+ Items per Order
500,000+
App installs
65%+
Product Margin
300
new items every day
1.5+ million
Active customers
~10x
per year
Inventory turnover
50%+ of revenues
from repeat customers
Lesara in numbers

15. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis