From Webshop to mCommerce - Presentation by Lucas Carne, Co-Founder & CEO of Privalia at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.

1. NOAH –13/11/2013

2. 2
Privalia helps people to dress better & save money.

3. 1/2
Present in 5 MARKETS
LEADERS in the online fashion outlet market
500+MM POPULATION
109MM ONLINE BUYERS
$10Bn
ONLINE FASHION MARKET
# 1 in SPAIN
# 1 in ITALY
# 1 in BRAZIL
# 1 in MEXICO
# 4 in GERMANY
LOCAL approach
Transforming into MOBILE company
70%
of our offer is
LOCAL
3
45%
of our sales are
MOBILE

4. 2/2
15 Million members
Full year net revenues growth
15M+
344M€
CAGR
62%
281M€
131M€
2006
2007
2008
2009
2010
2000+ Fashion & lifestyle brands
2011
2012
2010
2011
Key data
MONTHLY VISITS:
MONTHLY VISITORS:
FREQUENCY:
4
2012
30M
3,6M
9visitor x month
visits
x

5. // Privalia is transforming into a mobile business //
70%
% MOBILE TRAFFIC – PRIVALIA SPAIN
63%
50%
% MOBILE SALES – PRIVALIA SPAIN
45%
60%
40%
50%
47%
35%
29%
30%
40%
25%
29%
30%
20%
15%
15%
20%
11%
10%
7%
10%
5%
0%
5
Data: Spain - mobile traffic & sales
0%
45,5%

6. // 3.5M app download //
Accumulated app downloads
3.5 million
4
3,5
iTunes
3
Share
65%
Google Play
35%
2,5
2
1,5
1
0,5
0
1
6
Data: August – 2013
Jan’2011
2
Jan’2012
3
Jan’2013
4
26.815
18.180
4,0
Reviews
4,1

7. // 3 of every 4 mobile sales are made in smartphones //
MOBILE
(mobile+tablet)
vs Total
Visits
76%
24%
51%
Sales
65%
35%
35%
App / Browser
83% / 17%
55% / 45%
53% / 46%
89% / 10%
(sales)
iOS / Android
(sales)
7
Data: Q3 – 2013

8. // Customers doing multichannel users have an incremental frequency & revenue //
20%+
Customers mobile only
+40%
Incremental
Frequency
8
+36%
Incremental ARPU
60%
Mobile share
of purchases
40%
Customer acquisition
via mobile

9. 1/4
// Key success factors in our mobile strategy //
BUSINESS MODEL
CONTENT
DESIGN &
CHANNEL PERFORMANCE
9

10. 2/4
// Key success factors in our mobile strategy //
1. Our business model is ‘mobile friendly’:
BUSINESS MODEL
Urgency >> Limited time offer, limited
units
CONTENT
2. We proactive push mobile migration
as one of our main goals since 2010
3. We target on mobile native new customers:
Refocus our customers acquisition
strategy in the mobile channel
10
DESIGN &
CHANNEL
PERFORMANCE

11. 3/4
// Key success factors in our mobile strategy //
BUSINESS MODEL
4. Exclusive offer and promotions for
mobile customers:
key success factor in driving mobile
migration
5. Direct one to one communication
though personalized alerts
11
CONTENT
DESIGN &
CHANNEL
PERFORMANCE

12. 4/4
// Key success factors in our mobile strategy //
BUSINESS MODEL
6. We bet on smartphones
& the customized mobile app:
Prioritizing platforms: first iOS,
then Android, then Windows
12
CONTENT
DESIGN &
CHANNEL
PERFORMANCE