E-Commerce - Presentation by Stan Laurent, President & CEO of Photobox at the NOAH 2014 Conference in London, Old Billingsgate on the 14th of November 2014.

1. Image
Thriving through change November 14th

3. Who we are… today
Any product, any device, social

4. Growth driven by organic, geographical
expansion as well as M&A
0
20
40
60
80
100
120
140
160
180
200
FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14
Revenue in
£m
Millions
PhotoBox Moonpig
ü PhotoBox merged
with Photoways
ü PhotoBox launch
in Austrian and
Swiss markets
ü PhotoBox launch in in
Belgium, Demark,
Finland, Germany, Italy,
Netherlands and
Sweden
ü PhotoBox
launch in
Norway
ü Acquisition
of Moonpig
ü PhotoBox launch in
Australia
ü PhotoBox launch in
Canada
ü Acquired Sticky9
ü PaperShaker
Launched
ü Launch of wall
décor product
ü PhotoBox launch
in Polish,
Portuguese,
Spanish and Irish
markets
ü FY05: Launch of
flagship product
- the Photobook

5. Key changes

6. Usage & behaviours
Pre-2000 2005 2014

7. From a mono-product offering…

8. …to a multi-product & complex offering

9. Competition
Offline
Online
From a card retailer…

10. Competition
Offline
Online
…to a gifting specialist

11. Offline
Online
From desktop only to… a mobile expert

12. From 2 to 22 countries

13. Change
is
HARD

14. and sometimes BRUTAL
Our 2008 migration
Jan Feb Mar Apr May June Jul Aug Sep Oct Nov
Relative growth rates 2008 & 2007
(pro-forma exchange rate)
Total 2007
Total 2008

15. How do we make
constant change
part of our
culture?

16. Bring customers in-house: the huddle
*TOP
CONTACT
GENERATORS FR UK EU ROW Total
Promotional
related
using
credits
and
packs 6,397 5,822 2,176 957 15,352
Where
is
my
order?
-­‐
order
despatched
(WISMO) 2,284 2,763 3,808 908 9,763
Promotional
related
using
Special
Offers 2,177 1,935 2,260 231 6,603
CUPID
Creation
help
-­‐
how
to…? 1,155 2,354 780 121 4,410
Product
information
and
feedback 1,010 1,944 854 374 4,182
Amend
an
order 826 1,440 485 137 2,888
Manufacturing
process
defect
complaints 1,044 935 431 50 2,460
Upload
issues 594 1,362 376 47 2,379
About
Shipping
/
Postage
(delivery) 410 1,132 556 209 2,307
Navigation 489 1,297 412 65 2,263
Weekly
Data-centric
Multi-functional

17. Share ambition

18. Key takeaways
• Change = customer centricity
Base your business on your customers, not on processes
• Change = Ambition
Hire and train for change
• Be ready to re-engineer the whole company if needed

19. Thank you
Stan Laurent
CEO PhotoBox Group
stan.laurent@photobox.com
@StanLaurent