B2B Software & Services: Company presentation by Hanno Renner, Personio at the NOAH Conference Berlin 2019, 13-14 June, STATION.

1. Personio
The HR Operating System
NOAH Berlin 2019

2.  @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
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3. People are the single
biggest influencer on the
success of any business.

4. 70%of all SME companies
do not use a digital tool
to manage them!
Over

6. The cloud-based one-stop platform for all HR-related
manners along the employee life cycle!

7. 1.7M
70%1.2M without HR solution
Market Potential
*10-1000 employees
SME companies*

8. HR
Software
Founded: 1972 / 1977 Founded: 2005 Founded: 2015
Founded: 2010Founded: 1999
Move to the Cloud
Founded: 1993
CRM
Software
Move to SME
Why now?

9. Capital raised
$2.2M
Seed Round
2015 2016 2017 2019
12months
bootstrapped
$12M
Series A
$40M
Series B

10. Internal headcount Growth

11. Customer Growth
Ø154
employees managed
per account
>200.000
employees managed with
Personio
30%
of Noah speakers are
Personio customers

12. - building the category leading
HR platform for SMEs in Europe
Our ambition
…we’re only at the very beginning!

13. Personio Payroll
®
Abrechnung der Brutto/Netto-Bezüge: für März 2019 Datum erstellt: 22.03.2019
Personal Nr
123 16/08/90
1234556789 Techniker Krankenkasse (TK)
1 Nein 30
18/02/2018123456789 2123412312.3%
Geburtsdatum StKL Factor Konfession Freibetrag jährl Freibetrag mtl. DBA Gleitzone
SV.-Tg.SV-nummer Krankenkase KK% BGRSPGRS UM
St.-Tg
Eintritt AustrittSteuer ID MFB
Jane Dane
St.-Bonifatius-Straße 16
81541 München
Ki.Frbtr.
12
Brutto-Bezüge
Lohnart
Steuer/Sozial versicherung
Netto-Bezuge/Netto-Abzuge
St
L 100,00 100,00 100,00
L 100,00 100,00 100,00 100,00 100,00 100,00 100,00
100,00
-100,00
00,00
00,00
00,00
00,00
00,00
100,00
Steuer-Brutto Lohnsteuer Kirchensteuer Solidaritatszuschlag
SV KV-Brutto
1,00
2,00
3,00
4,00
5,00
6,00
Gehaltsverzicht bAV
Gehaltsverzicht bAV
Gehaltsverzicht bAV
Gehaltsverzicht bAV
Gehaltsverzicht bAV
Gehaltsverzicht bAV
Lohnart KV-Brutto
RV-Brutto AV-Brutto
100,00
PV-Brutto KV-Beitrag AV-Beitrag
100,00
RV-Beitrag PV-Beitrag
1
3
4
5
6
7
Gehalt
Sachbezug Verpflegung
Zuschuss Verpflegung
Gehaltsverzicht bAV
Betriebliche Altersvorsorge (bAV)
AG_Zuschuss bAV
L
P
F
L
F
F
L
F
F
L
F
F
J
F
F
L
F
F
100,00
100,00
100,00
-150,00
150,00
100,00
100,00
Gesamt-Brutto
Steuerrechtliche Abzüge
SV-rechtliche Abzüge
Netto-Verdienst
Betrag
Bezeichnung St SV GB Betrag
Full automation
Instant generation and delivery of payslips
No Errors
Mistakes are flagged pre-calculation
Multi country
Serving customers in Germany, UK and Spain

14. Internationalization
DACH footprint
Established a strong customer base
Global usage
Users in 42 countries worldwide
Expansion 2019
Spain, UK, Benelux and Nordics

15. Personio Marketplace
System-of-record
Holding all relevant people data
Increase value
Integration with >30 players
Open API
Allowing smaller tools to build on top

16. visit us at our booth!

17. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE®
The NOAH Advisors Core Banking Team
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis