Ecommerce & Retail - Presentation by Dirk Graber, CEO of Mister Spex at the NOAH 2015 Conference in London, Old Billingsgate on the 13th of November 2015.

1. NOAH 2015
Company Presentation

3. WHAT'S WRONG WITH THE EYEWEAR MARKET?
Over 2/3 of consumers do not have fun buying glasses
• Long and frustrating
selection process
for frame and lenses
in store
• Lack of price
transparency
• Prices level of
prescription lenses

4. MISTER SPEX IN THE CENTER OF THREE VERY
ATTRACTIVE MARKETS AND TRENDS
EYEWEAR MARKET
TECHNOLOGYONLINE RETAIL

5. OUR VISION
Become
Europe’s favorite way and
place to buy eyewear

6. HOW DO WE DO IT?
Designer &
Own brands
Customer save on
average 30% vs.
offline opticians
All the services you
need
Best product selection
process & assortment
Better &
transparent prices
Multi-channel

7. MISTER SPEX AT A GLANCE
• Largest European Online Eyewear Retailer
• ~100m EUR in Net Sales
• > 2m Customers
• 10 countries
• Largest assortment in stock
and best customer service
• Largest European multi-channel
network

8. ASSORTMENT
Prescription
Glasses
Sunglasses +
Sun RX
Contact Lenses
Brands
Own Brands /
Private Label
Over 8000 SKUs from over 100 brands •All relevant lenses

9. OPERATIONAL EXCELLENCE
• 3 Warehouses in Europe
• High vertical integration
• All logistic functions,
customer service &
optician workshop in-house
• Continuous improvement
via six sigma
Our long term goal: ship all prescription glasses same day

10. STRONGEST ONLINE EYEWEAR RETAIL BRAND IN
EUROPE
8%
12%
18%
34%
42%
51%
60%
2009 2010 2011 2012 2013 2014 2015
Mister Spex #1 Online Eyewear Retail Brand & #3 Overall in Germany
Aided Brand Awareness

11. WE ARE A STRONG BELIEVER IN MULTI-CHANNEL
2008-2010 2011-2015 Tomorrow
+550 Partner
Opticians in DACH
?

12. WHAT IF YOU DO NOT NEED PRESCRIPTION
GLASSES OR CONTACT LENSES?

13. WHAT IF YOU DO NOT NEED PRESCRIPTION
GLASSES OR CONTACT LENSES?
We still have over 4,000
sunglasses for you

14. TEST & CHALLENGE US NOW!
USE
“NOAH2015”
as voucher code and
receive a 15% discount
until Sunday – Nov 15

15. Thank you!

16. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®