Company Pitch by Matthias Heussner, go to emma at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

1. Pitch deck - go to emma GmbH
Matthias Heußner, Co-Founder
Digitalize food retail industry

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Pitch deck - go to emma GmbH
Matthias Heußner, Co-Founder
Digitalize food retail industry

4. Matthias Schulz
Sales
Tobyas Faroß
Product
Matthias Heußner
Strategy & Sales
Managing partners
3
Benjamin Rau
Development
Suppliers Wholesaler +
Retail Chains
Stores
(Point of sale)
WHY?
We make B2B operational processes
easy and communication frictionless
emma® connects the food retail industry

5. Our digital service solves daily problems
4
• Highly fragmented and cost pressure
• Low degree of digitalization
• Manage between 3 and 200 stores
• Limited personnel resources
Scout
Assist
Connect
Easy access to new products
Supplier network management
Wholesalers
Retail chains
Bundling offers and integrating stores
Target group: retail
NEW

6. A new way to address retail
5
• Need to win new customers
• Lack of qualified sales reps
• Cost pressure on current sales activities
• Low degree of digitalization
Digital sales
Digital retail
marketing
Connect
Access to new customers
Digital connect to retailers
Start-ups & grown-ups
Established brands
Activation of existing customers
Target group: supplier
NEW

7. 6
Retailer invites its suppliers
Collaborate and interact
(message, request, appointment, retour, reorder)
Improve supplier management
Invitation of suppliers provides us access to
potential customers at no marketing costs
SaaS + network effect = secret sauce
emma®Connect:
accelerator for our business model

8. Our growth path starts in food retail
7
6.5k
National Local
Supplier
10k
Wholesaler POS
Retail
Food retail
x3 x5
x4
New industries
20k
12k
New Services International
Growth potential
Market structure

9. Logistics
Store
optimization
Services:
financing, HR
Marketing-
services
Platform
AI, voice &
data services
8
Platform strategy increases relevance
Core
Technology powers
functionality
Separation of UI & business logic
Event-driven architecture
Public interactions without registration
High performant technology stack

10. 9
B2B SaaS & network
9.000 MRR in 4 month
Platform strategy
In 2018
250k
EUR
Proof
network effect
Scale our
business model
In 2019
1,0m
EUR
InvestFinancial forecast
2018 2019 2020 2021
SaaS Supplier SaaS Retail New Services and international
Revenue

11. Wie funktioniert emma® als digitaler
Assistent?
Kernprozess Der digitale Besuch
Matthias Heußner
Co-Founder & Managing Partner
Matthias.heussner@gotoemma.de
+49 151 5111 24 20
go to emma GmbH
Überseeallee 1, 20457 Hamburg
Tel: +49 40 20 20 50 40
www.gotoemma.de

12. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com