Bitplaces Mobile Performance Marketing and Customer Analytics - Workshop by Dr. Behrend Freese, Founder & MP of Bitplaces at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.

1. Geofence-based messaging and customer analytics
NOAH’13 Conference
London, November 13–14, 2013

2. • Anonymised
data
• German
data privacy
• Learn about
your customers
• Learn about the
right locations
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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3. Next generation of LBS
• Integrate it in your app
or be part of a partner
eco-system
• Proactive
(geofence-based)
• Geo-cookie
• Detailed customer
analytics (location- and
message-based)
• Open platform:
To add new mobile
services
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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4. Send a message only when people
stay at a place nearby your shop and
have time to read it.
Have time
today?
We have an
interesting
offer nearby!
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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5. Send messages only at
a time, day and place
when people welcome
your information.
Enjoying the
evening?
We know
where!
LEARN MORE
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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6. Send messages according to the visiting
behavior of your customers and ask them
about their shopping experience when
they are leaving.
Did you miss
anything
today?
PLEASE GIVE
US FEEDBACK
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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7. Make a special offer only to people
who love the MoMA.
Fantastic offer
for modern art
lovers!
VISIT
OUR STORE
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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8. Welcome your customers at your
shop using your knowledge about
their previously visited locations.
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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9. •
•
•
•
•
NOAH Conference, London
Visitor analytics
Customer dwell time
Directions
Message campaigns
Devices and Apps
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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10. Interested in
cotton
products?
READ MORE
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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11. Bitplaces
Bitplaces
White
Bitplaces
White
Labeling
White
Labeling
Integration
Labeling
Integration
Integration
Bitplaces
Bitplaces
White
Bitplaces
White
Labeling
White
Labeling
Integration
Labeling
Integration
Integration
Bitplaces Location as a Service Platform & Marketing Eco-Systems
Location
Messaging
3rd Party
Location
Open API
White Labeling
Management
Services
Services
Analytics
Access
Integration
NOAH Conference, London
www.bitplaces.com ● @bitplaces ● contact@bitplaces.com
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12. behrend.freese@bitplaces.com
Marie-Elisabeth-Lüders-Straße 1
10625 Berlin
Germany
Email: info@bitplaces.com
Phone: +49 30 69 20 67 330
Fax: +49 30 69 20 67 339
Web: www.bitplaces.com

13. Ecosystem
Targeted
marketing
campaigns
Multitenant
Out- and
indoor
messaging
NOAH Conference, London
Customer
analytics
Customer
segmentation
Bitplaces GmbH – Marie-Elisabeth-Lüders-Straße 1 – 10625 Berlin
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